Mark Warner - Instagram Marketing and Advertising for Small Business Owners in 2019

Instagram Marketing

and Advertising

for Small Business Owners

in 2019

The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow Your Brand and Get Real-World Results

Mark Warner

Copyright 2019 - All rights reserved.

The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.

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Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

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Chapter 1: Instagram for Your Business

A s a small business owner, you have a lot of work on your plate. You have to manage the business, handle clients, solve problems, all the while managing the marketing side of your company. These are complex areas and for the most part, will take up a lot of your time. The last thing most business owners want to do is create more work for themselves. And oftentimes, the idea of getting involved with a new social media app seems like just that: more work.

However, marketing is still a major responsibility of the small business owner. Like it or not, youre going to be spending a large chunk of your time working to market and advertise for your products or services. But what if there was a way to streamline your marketing process? What if there were a series of simple steps that could be taken that would increase your profits, build stronger relationships with your customers and promote your brand?

The purpose of this book is to teach you five steps for using Instagram for business success. While Instagram might appear at first glance as a little more than a social media tool for taking pictures of food, the truth is that Instagram is a powerful engine for direct marketing. By learning how to use it properly, you will be able to greatly increase your income while simultaneously decreasing the amount of time you need to spend on marketing.

The Insta-Profit Formula is based on two underlying principles:

1. The key to successful marketing is by creating relationships and telling stories.
2. Your time is extremely valuable.

We wont waste your time with endless amounts of theoretical and hypotheticals. Rather, were here to show you have proven methods that will get real-world results. By following and holding to these five steps, youll be able to achieve tremendous success using Instagram. And best of all, you wont have to commit hours upon hours a week to achieve these results. Youll learn all the best ways to maximize your marketing results!

So, lets break down exactly what Instagram is and how its relevant for todays small businesses. Instagram is a social media app owned by Facebook. It primarily focuses on visual mediums, i.e. photographs instead of plain text. Over 500 million Instagram accounts are active on a daily basis worldwide. Who are these users? For the most part, Instagram users tend to be young. 64% of users are between the ages of 18-34. On top of that, those under the age of 25 tend to spend upwards to an hour and a half using Instagram every day!

Instagram is also a highly global platform. 80% of its total userbase is located outside of the United States. But dont let that number fool you into thinking the U.S. has a small number of users. Its estimated that there are 105 million Instagram users in America alone! Its a busy platform with plenty of traffic.

In terms of gender demographics, more women use Instagram than men, however, when it comes to daily active users, they are fairly close together, with 50.3% of the userbase being female. The fact that there is little difference in gender makeup means the platform is essentially unisex, making it appropriate for any product regardless of gender demographic.

So, there are quite a bit of people who use Instagram regularly. The question then is, what type of content are they interested in? And does a small business have the ability to reach those users? As for content, it really goes across the board. Users enjoy following a wide variety of different types of accounts and generally move towards accounts that post related to their interests. After all, Instagram is a form of social media. This means that people will aggregate towards their chosen niches and look for a steady stream of content that is related to that niche.

On the business end, however, the numbers are quite impressive. There are currently over 8 million business accounts set up on Instagram. 80% of users follow at least one business account. And on top of that, 60% of Instagram users report that they first heard about a product or service on Instagram. 30% of users even make purchasing decisions based on Instagram posts that theyve come across featuring a product.

These numbers show that there is a big market of people who are readily engaging with the platform on a daily basis and are willing to engage with business accounts. Ad revenue is staggeringly high on Instagram, in fact, in 2018, they sold over 6.8 billion in ads. This means that advertisers have clearly seen value in using Instagram as a marketing tool and have put out quite a bit of money in order to get their ads in front of the relevant audience.

As you can see, Instagram is a big field, ripe for those who are looking to market their products and services. Lets move on to the first step, where we will learn how to create a customer persona to better help with targeted marketing.