THEQUICK-START GUIDE TO MARKETING ON FACEBOOK:
GROWINGLIKES FOR YOUR BUSINESS ON THE WORLDS LARGEST SOCIAL MEDIA PLATFORM
MATTHEWSHIPLEY
TextCopyright Matthew Shipley
Allrights reserved. No part of this guide may be reproduced in any form withoutpermission in writing from the publisher except in the case of brief quotationsembodied in critical articles or reviews.
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Contents
INTRODUCTION
Facebookis absolutely huge, a veritable global phenomenon. As of 2016, the worldslargest social network bar none boasted in excess of 1.86 billion active users,60% of whom have formed the habit of logging in on a daily basis.
Witha social media platform of such size and influence, most marketers today cannotafford to ignore Facebook. As a business operator, whatever your target marketprofile happens to be, you can lay good money on the fact that this market isusing Facebook virtually every day. So, how do you reach out to this vastuntapped reservoir of existing and potential customers through the worlds #1social media phenomenon?
Thisbook will give you a quick, non-nonsense orientation on the basics of Facebookmarketing. It will then go on to equip you with 20 powerful, dynamic strategiesfor putting your Facebook marketing campaign into action and keeping ittop-of-mind with your fans. It is intended for the general interest beginnerwho needs a rapid entry to promoting their business venture on the worldslargest ever social network.
BASICS OF FACEBOOK MARKETING
Whouses Facebook?
Facebookbegan life as a social network for college students. The Hollywood movie TheSocial Network starring Jesse Eisenberg as Mark Zuckerberg gives thebackground to how the phenomenon got started, youve no doubt seen it. But justa few years after launching, something incredibly happened with Facebook.Instead of the social network remaining limited to college kids, it shifted, orrather widened, its user demographics. At the present time, almost everyonewith an internet connection is now using it. The minimum age requirement forFacebook is 13, nevertheless there is reason for thinking that it is being usedby other age groups too.
Facebookhas been shy about disclosing public data about their largest user demographic,however a recent survey carried out by one statistical researcher found thatsocial networking is most popular amongst people aged from 18-29. After age 30,the popularity of social networking tends to decrease with age until it becomesleast popular with those aged 65 and older. But this matters not, because dueto the size of Facebooks user base there will always be millions of potentialusers/customers for you to market to.
HowTo Market on Facebook?
Facebookfeatures three basic tools which may be accessed by anyone. These are:
Pages
Ads
Groups
Eachoptions has its own specific purpose and each of the three tools may becombined for greater effect.
Pages
Facebookpages are like regular Facebook profiles, except that they are specificallyintended for use by businesses, organizations, and public figures. Instead offriending a user profile, people can Like a page, which causes them toautomatically receive updates from that page in their News Feed. Just like anyregular user profile, people can opt whether to Like a page whilst not actuallyfollowing it. Pages can also be Liked by anyone on Facebook. Unlike a userprofile theres no requirement for the pages creator to accept Likers as fans.Furthermore, unlike profiles, which are limited to just 5,000 friends, pageshave no restriction on the number of friends/fans they can have. Pages onFacebook can be easily set up in a jiffy and are entirely free of charge. Onthe downside, with the sheer multitude of pages out there, their creators areoften hard-pushed to create a foothold for their page and build a fan base.
Ads
Facebookstargeted advertising platform is a powerful marketing option which is far moretargeted than merely creating a page. Users have the option to generate adswhich are targeted at specific geographic areas, ages, or education levels. Youcan even zoom in by the kind of devices being used for Facebook browsing.Facebook also allows ad creators to close ads they dont want and Like a pagedirectly beneath an advertisement. Ads incorporate strong targeting parameters,but they can be expensive in relation to your specific marketing objectives.
Groups
Facebookgroups are somewhat similar to discussion forums, however they have additionalfeatures that both pages and profiles also have, a wall for example. Groupshave the considerable advantage of being generated to relate to a specificproduct or industry area. This enables them to appeal directly to your potentialcustomers. Like pages, groups are free of charge for your to create, and theyalso feature high levels of user engagement. On the other hand, because ofthese levels of engagement they can be quite time consuming to run andadminister.
MARKET WITHFACEBOOK PAGES
Asweve already learned, Facebook pages are the quickest and easiest way to beginmarketing your product/service to Facebooks millions of subscribers.
Pagesare relatively simple and fast to set up and the best advantage is that theyare free. Companies ought to be using them to their full advantage but,more often than not, they let themselves down and squander this potential whensetting up the page to begin with. You are now going to learn how to avoidthose common pitfalls.
ProfilePhoto and Cover Image
Thispart is easy. To begin with, your profile photo should be your company logo. Absolutelynothing else! Unless, of course, you happen to be a mom & pop business, inwhich case you can post a nice photo of you and/or your spouse, so that peoplein the neighborhood know exactly who theyre dealing with.
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