Jan Zimmerman - Social media marketing all-in-one for dummies

Social Media Marketing All-in-One For Dummies, 2nd Edition

by Jan Zimmerman and Deborah Ng

Social Media Marketing All-in-One For Dummies, 2nd Edition

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Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2012949507

ISBN 978-1-118-21552-4 (pbk); ISBN 978-1-118-28230-4 (ebk); ISBN 978-1-118-28326-4 (ebk); ISBN 978-1-118-28509-1 (ebk)

Manufactured in the United States of America

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About the Authors

Jan Zimmerman has found marketing to be the most creative challenge of owning a business for the more than 30 years she has spent as an entrepreneur. Since 1994, she has owned Sandia Consulting Group and Watermelon Mountain Web Marketing ( www.watermelonweb.com ) in Albuquerque, New Mexico. ( Sandia is Spanish for watermelon. ) Her previous companies provided a range of services including video production, grant writing, and linguistic engineering R&D.

Jans web marketing clients at Watermelon Mountain are a living laboratory for experimenting with the best social media, search engine optimization, and other online marketing techniques for web success. Ranging from hospitality and tourism to retail stores, B2B suppliers, trade associations, colleges, and service companies, her clients have unique marketing needs but share similar business concerns and online challenges. Her consulting practice, which keeps Jan aware of the real-world issues facing business owners and marketers, provides the basis for her pragmatic marketing advice.

Throughout her business career, Jan has been a prolific writer. She has written three editions of Web Marketing For Dummies, four editions of another book about marketing on the Internet, as well as the books Doing Business with Government Using EDI and Mainstreaming Sustainable Architecture. Her concern about the impact of technological development on womens needs led to her book One Upon the Future and the anthology The Technological Woman.

The writer of numerous articles and a frequent speaker on Web marketing and social media, Jan has long been fascinated by the intersection of business, technology, and human beings. In her spare time, she crews for the hot air balloon named Levity to get her feet off the ground and her head in the clouds.

Jan can be reached at books@watermelonweb.com or 505-344-4230. Your comments, corrections, and suggestions are welcome.

Deborah Ng is a former freelance writer who used her gift of gab to grow a successful blog into the number one online community for freelance writers before selling in 2010. Debs the former community manager for several online brands and can currently be found enjoying her role as Director of Community for New Media Expo. When shes not oversharing on the social networks, Deb blogs at Kommein.com and enjoys her time with her extremely handsome husband and brilliant son.

Dedication

Jan Zimmerman:

For All the Survivors

Deborah Ng:

To Arline Dederick: Educator, mother of six, and breast cancer survivor. Im so grateful.

Authors Acknowledgments

Jan Zimmerman:

No nonfiction writer works alone, and this book is no exception. The more books I write, the more I realize how much I depend on others. In particular, this edition couldnt have been written without my wonderful researchers Esmeralda Sanchez and Patricia Jephson.

Both conducted background research, compiled sites for the numerous tables in this book, created graphics, and rooted out arcane online facts. Working on my truly crazy schedule, they checked thousands of links and reviewed hundreds of sites for screen shots. (Not many people are asked to search for a good marketing tweet!) Finding exemplary companies for case studies and clearing hundreds of copyrights required endless calls and e-mails, for which these two people deserve all the credit.

Shawna Araiza, senior web marketing associate at Watermelon Mountain Web Marketing, supplemented their efforts, drawing on her extensive knowledge of the Internet to suggest sites, experiment with new techniques, and help with Photoshop. I owe my staff a great debt for giving me the time to write by working overtime with our clients not to mention their patience and computer support.