Khare - Social media marketing for dummies: eLearning kit

Social Media Marketing For Dummies

LEARNING KIT

by Phyllis Khare

Social Media Marketing eLearning Kit For Dummies

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Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2011946309

ISBN 978-1-118-03470-5 (pbk); ISBN 978-1-118-11914-3 (ebk); ISBN 978-1-118-11916-7 (ebk); ISBN 978-1-118-11915-0 (ebk)

Manufactured in the United States of America

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About the Author

Phyllis Khare is a marketing consultant and trainer for businesses all over the country. She combines her 30 years of educational performance experience and her award-winning curriculum design with her deep research and application of social media marketing into memorable training programs. Phyllis is also the Social Media Editorial Director for iPhone Life magazine ( www.iphonelife.com ) with a regular column that reaches over 200,000 iPhone and iPad enthusiasts all over the world. She is a writer for four of the largest social media magazines on the subjects of Twitter, Facebook, LinkedIn, and Google ( www.socialmediamags.com ) reaching close to 14 million people each month. She is also a coauthor of Facebook Marketing All-in-One For Dummies with Amy Porterfield and Andrea Vahl. She has been featured on Social Media Examiners blog and Facebook Expert Fridays, (on the eMarketingVids YouTube channel), and other high-content online sites. You can learn more about her at www.about.me/phylliskhare .

Dedication

To my first granddaughter, Prana Shakti Brown: May your world be filled with an effortless integration of both the real and online world. May your circle of friends be worldwide. You are why we continue to create. And to my Mom and Dad who are always my biggest fans even when they have no idea what it is Im writing about!

Authors Acknowledgments

Id like to acknowledge all the people at Wiley who worked on this project. There were editors, online course creators, designers, and so many more who contributed to this unique project. I dont know all their names, but please know that all of you are held in deep appreciation. This was truly a Team project. I do know that Amy Fandrei, Nicole Sholly, and Tracy Barr were instrumental in creating this project thank you! Id also like to thank my family for supporting me as I wrote (and rewrote) this book. Ron, Celestial, Wes, and Ron (the son) you are the best. And to all the people who create and maintain social media platforms, thank you for creating such an amazing interface for people to use to open more doors to their lives and their businesses.

Publishers Acknowledgments

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Acquisitions, Editorial, and Vertical Websites

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Acquisitions Editor: Amy Fandrei

Copy Editor: Heidi Unger

Technical Editor: Claudia Snell

Editorial Manager: Kevin Kirschner

Vertical Websites: Jenny Swisher, Producer

Editorial Assistant: Amanda Graham

Sr. Editorial Assistant: Cherie Case

Cover Photos: iStockphoto.com / imagedepotpro; iStockphoto.com / Neustockimages; iStockphoto.com / Johnny Greig

Cartoons: Rich Tennant ( www.the5thwave.com )

Composition Services

Project Coordinator: Sheree Montgomery

Layout and Graphics: Joyce Haughey, Andrea Hornberger

Proofreaders: Laura Albert, Sossity R. Smith

Indexer: Potomac Indexing, LLC

Special Help: Tracy Barr

Publishing and Editorial for Technology Dummies