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Phyllis Khare - Social Media Marketing eLearning Kit For Dummies

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Phyllis Khare Social Media Marketing eLearning Kit For Dummies
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Valuable kit teaches social media marketing to learners of all levels

If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. Youll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wishyou can learn at your own pace.

Helps self-motivated learners master social media marketing

  • Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book
  • Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more
  • Allows you to follow the material sequentially or choose separate sections at your own time and pace
  • Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more

Social media marketing is a big topic and essential to todays marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Phyllis Khare: author's other books


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Social Media Marketing For Dummies LEARNING KIT by Phyllis Khare Social - photo 1

Social Media Marketing For Dummies

LEARNING KIT by Phyllis Khare Social Media Marketing eLearning Kit For - photo 2LEARNING KIT

by Phyllis Khare

Social Media Marketing eLearning Kit For Dummies Published by John Wiley - photo 3

Social Media Marketing eLearning Kit For Dummies

Published by
John Wiley & Sons, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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For technical support, please visit www.wiley.com/techsupport .

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2011946309

ISBN 978-1-118-03470-5 (pbk); ISBN 978-1-118-11914-3 (ebk); ISBN 978-1-118-11916-7 (ebk); ISBN 978-1-118-11915-0 (ebk)

Manufactured in the United States of America

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About the Author

Phyllis Khare is a marketing consultant and trainer for businesses all over the country. She combines her 30 years of educational performance experience and her award-winning curriculum design with her deep research and application of social media marketing into memorable training programs. Phyllis is also the Social Media Editorial Director for iPhone Life magazine ( www.iphonelife.com ) with a regular column that reaches over 200,000 iPhone and iPad enthusiasts all over the world. She is a writer for four of the largest social media magazines on the subjects of Twitter, Facebook, LinkedIn, and Google ( www.socialmediamags.com ) reaching close to 14 million people each month. She is also a coauthor of Facebook Marketing All-in-One For Dummies with Amy Porterfield and Andrea Vahl. She has been featured on Social Media Examiners blog and Facebook Expert Fridays, (on the eMarketingVids YouTube channel), and other high-content online sites. You can learn more about her at www.about.me/phylliskhare .

Dedication

To my first granddaughter, Prana Shakti Brown: May your world be filled with an effortless integration of both the real and online world. May your circle of friends be worldwide. You are why we continue to create. And to my Mom and Dad who are always my biggest fans even when they have no idea what it is Im writing about!

Authors Acknowledgments

Id like to acknowledge all the people at Wiley who worked on this project. There were editors, online course creators, designers, and so many more who contributed to this unique project. I dont know all their names, but please know that all of you are held in deep appreciation. This was truly a Team project. I do know that Amy Fandrei, Nicole Sholly, and Tracy Barr were instrumental in creating this project thank you! Id also like to thank my family for supporting me as I wrote (and rewrote) this book. Ron, Celestial, Wes, and Ron (the son) you are the best. And to all the people who create and maintain social media platforms, thank you for creating such an amazing interface for people to use to open more doors to their lives and their businesses.

Publishers Acknowledgments

Were proud of this book; please send us your comments at http://dummies.custhelp.com . For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Vertical Websites

Senior Project Editor: Nicole Sholly

Acquisitions Editor: Amy Fandrei

Copy Editor: Heidi Unger

Technical Editor: Claudia Snell

Editorial Manager: Kevin Kirschner

Vertical Websites: Jenny Swisher, Producer

Editorial Assistant: Amanda Graham

Sr. Editorial Assistant: Cherie Case

Cover Photos: iStockphoto.com / imagedepotpro; iStockphoto.com / Neustockimages; iStockphoto.com / Johnny Greig

Cartoons: Rich Tennant ( www.the5thwave.com )

Composition Services

Project Coordinator: Sheree Montgomery

Layout and Graphics: Joyce Haughey, Andrea Hornberger

Proofreaders: Laura Albert, Sossity R. Smith

Indexer: Potomac Indexing, LLC

Special Help: Tracy Barr

Publishing and Editorial for Technology Dummies

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