Shiv Singh - Social Media Marketing for Dummies
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Social Media Marketing For Dummies 4th Edition
Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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Library of Congress Control Number: 2019957434
ISBN: 978-1-119-61700-6
ISBN: 978-1-119-61701-3 (ePDF); ISBN: 978-1-119-61702-0 (ePub)
- Chapter 3
- Chapter 5
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
- Chapter 15
- Chapter 16
- Chapter 17
- Chapter 18
- Chapter 19
- Chapter 20
- Chapter 21
- Chapter 22
- Chapter 23
- Chapter 24
- Chapter 25
Social media has transformed the Internet and society as a whole. It has impacted global revolutions, elections, and the way we communicate on a daily basis. Social media also presents unique marketing opportunities that force marketers to revisit the core guiding principles of marketing while providing new ways to reach social influencers, thereby encouraging people to influence each other and do the marketing for the brand. Social media marketing (SMM) forces companies to rethink how they market online, whom they market to, and how to structure their own organizations to support these new marketing opportunities. For anyone involved with social media marketing and Internet marketing, more broadly this is indeed an exciting time.
Social Media Marketing For Dummies, 4th Edition, is written to help you make sense of the madness. Because its such a hot topic, the press and the experts alike are quick to frighten marketers like you and introduce new terminology that confuses rather than enlightens. This book cuts through all that noise and simply explains what social media marketing is and how you can harness it to achieve your objectives as a marketer. It also aims to help you prioritize whats important and what isnt.
The social media marketing space changes rapidly, so by the very definition of social media marketing, this book cant be completely comprehensive. It does, however, aim to distill the core concepts, trends, tips, and recommendations down to bite-sized, easy-to-digest nuggets. As social media marketing touches all parts of marketing and all parts of the Internet, too (from traditional websites to social platforms to the mobile web), based on your own experiences, youll find some sections more valuable than others.
As you read this book, keep in mind that the way people influence each other online and impact purchasing and brand affinity decisions is similar to the way theyve done for thousands of years in the real world. The technology is finally catching up, and social media marketing is fundamentally about allowing and encouraging that behavior to happen in a brand-positive manner online, too.
This book helps you understand why social media matters to marketers and how you can harness it to directly impact your own marketing efforts in meaningful ways. Targeted at both marketers in large organizations and those of you who work in small businesses or run small businesses, it includes advice for every business scenario.
In writing this book, we imagined someone pulling a copy off a bookshelf in a Barnes and Noble and scanning it to see whether its a valuable guide. And we wondered what that person would need to know to find this book interesting. Here are some of the assumptions we came up with about you:
- You have a computer and/or mobile device with Internet access.
- Youre using social media sites such as Facebook or Twitter.
- Youre working in marketing or want to join the marketing field.
- You have customers or prospective customers who use the web frequently.
- You sell a product or service that you can market online.
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