Aliza Sherman - Social Media Engagement For Dummies

Social Media Engagement For Dummies

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Library of Congress Control Number: 2013936419

ISBN 978-1-118-53019-1 (pbk); ISBN 978-1-118-53023-8 (ebk); ISBN 978-1-118-53028-3 (ebk); ISBN 978-1-118-53026-9 (ebk)

Manufactured in the United States of America

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About the Authors

Aliza Sherman is a pioneer and visionary in the web industry who travels the world to speak to diverse audiences about the Internet, social media, mobile marketing, new technologies and applications, entrepreneurship, and womens issues. She founded the rst woman-owned, full-service Internet company Cybergrrl, Inc. and the rst global organization for women Webgrrls International. A serial entrepreneur, she also started one of the first social media marketing agencies and one of the first mobile marketing consultancies. Newsweek named Aliza one of the Top 50 People Who Matter Most on the Internet for her early Internet work, and Fast Company named her one of the Most Powerful Women in Technology. She is the author of ten books, most of them about business and the Internet. She and Danielle co-authored the book MOM, Incorporated .

Danielle Elliott Smith is a digital correspondent, host, storyteller, speaker, media trainer, and (most importantly), mom to two sweet and sassy small people Delaney, 9, and Cooper, 7. In her free time, Danielle juggles work as the founder of ExtraordinaryMommy.com and DanielleSmithMedia.com, and she hosts and produces her lifestyle series, Keeping Style in Your Life. She also creates original content for the well-known online magazines Babble and SheKnows and shares vlogging and media tips for people wanting to jump on camera. An award-winning former television news anchor and reporter, she has covered everything from the red carpet at the Academy of Country Music Awards to the Vancouver Olympics Games and the NFL Pro Bowl in Hawaii. Danielle has been featured on the CBS Early Show , NPR, MSNBC, CNN, and Fox News and in USA Today , Publishers Weekly , and Pregnancy & Newborn . This is her second book; she had the pleasure of co-writing her first one, Mom, Incorporated , with Aliza.

Dedication

From Aliza Sherman: To my loving family: Greg, my Renaissance man husband, and Noa Grace, 6, who now knows why Mommy had her nose in a computer again.

From Danielle Elliott Smith: To my extraordinary husband, Jeff, for holding my hand throughout this process. I couldnt have done it without you. Im one lucky girl. And to my sweet small people Punky and Coop thank you for inspiring me to live my passion and for proving to me that I truly can do both: be your mom and live this dream. Im grateful for you every day.

Authors Acknowledgments

Wed like to thank our families and good friends, who have been supportive of us throughout the book-writing process.

Thank you to our team at John Wiley & Sons, Inc. especially Nicole Sholly and Amy Fandrei, who guided us beautifully through this process and held our hands when we needed it. Many thanks also to Kathy Simpson, Rebecca Whitney, Amanda Graham, Joe Waters, and everyone behind the scenes who helped make this book a reality. A monumental thank you as well to Ellen Gerstein, who saw potential in us from the beginning and believed that this was our next book. Ellen, you and Amy were right.

Wed also like to thank our book agent, Jessica Faust, of BookEnds LLC.

Special thanks to the many folks from companies, big and small, who shared their stories and thoughts on social media engagement with us so generously, many of whom are now featured in this book. Your input was invaluable and so appreciated.

Wed especially like to thank the members of our communities in our favorite social networks people who connect with us regularly and make our day. We are grateful for your support.

And you, our readers thank you for choosing this book to guide you on your social media engagement journey. We hope that your journey into this digital space is an exciting one.

From Aliza Sherman: I couldnt have completed this book without my co-author, Danielle, who jumped on this book-writing adventure with me back in 2011 to co-create MOM, Incorporated . The book journey was a new challenge for us both and one that I couldnt have tackled without her by my virtual side, to talk me off the ledge and to infuse the contents with her incredible spirit. Cheers to you, my friend!