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Jan Norman - What No One Ever Tells You About Starting Your Own Business: Real Life Start-Up Advice from 101 Successful Entrepreneurs (What No One Ever Tells You About...)

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Addressing small businesses common and uncommon miscues with advice and insight from more than 100 entrepreneurs who have made the mistakes, but survived, this resource is like having an expert whispering in ones ear.

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title What No One Ever Tells You About Starting Your Own Business Real - photo 1

title:What No One Ever Tells You About Starting Your Own Business : Real Life Start-up Advice From 101 Successful Entrepreneurs
author:Norman, Jan.
publisher:Kaplan Publishing
isbn10 | asin:1574101129
print isbn13:9781574101126
ebook isbn13:9780585211848
language:English
subjectNew business enterprises--Management, Entrepreneurship.
publication date:1999
lcc:HD62.5.N68 1999eb
ddc:658/.041
subject:New business enterprises--Management, Entrepreneurship.
Page i
What No One Ever Tells You About
Starting Your Own Business
Real Life Start-Up Advice from 101 Successful Entrepreneurs
Jan Norman
Page ii This publication is designed to provide accurate and authoritative - photo 2
Page ii
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Acquisitions Editor: Danielle Egan-Miller
Managing Editor: Jack Kiburz
Project Editor: Trey Thoelcke
Interior Design: Lucy Jenkins
Cover Design: Design Alliance, Inc.
Typesetting: Elizabeth Pitts
1999 by Jan Norman
Published by Upstart Publishing Company,
a division of Dearborn Publishing Group, Inc.
All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher.
Printed in the United States of America
99 00 01 10 9 8 7 6 5 4 3 2
Library of Congress Cataloging-in-Publication Data
Norman, Jan.
What no one ever tells you about starting your own business / by
Jan Norman.
p. cm.
Includes index.
ISBN 1-57410-112-9
1. New business enterprisesManagement. 2. Entrepreneurship.
I. Title.
HD62.5.N68 1999
658'.041dc21 93-30479
CIP
Upstart books are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please call the Special Sales Manager at 800-621-9621, ext. 4514, or write to Dearborn Financial Publishing, Inc., 155 North Wacker Drive, Chicago, IL 60606-1719.
Page iii
DEDICATION
To my husband, Mark Landsbaum,
without whom this book would never have been written.
Page v
CONTENTS
Preface
ix
Acknowledgments
xiii
Author's Note
xv
Part 1
Look before You Leap
1
1. It All Starts with a Dream
2
2. Make a Plan
4
3. Suddenly, You're Nobody
6
4. Start with What You Know
7
5. Self-Taught
9
6. Don't Buy Blindly
11
7. Work for Free
13
8. Know the Rules
14
9. Devil in the Details
16
10. Fill Me in Fully
18
11. Overcome Ignorance with Desire
20
12. Know Yourself
21
13. Hobbies Aren't Businesses
23
14. Set Your Sites
25
15. So Little Time
27
16. Harder Than Hard
28
17. Plan for Failure
30
18. Get off the Dime
32
Part 2
Early Decisions
37
19. The Supports Are Gone
38
20. The Value of First
39
21. Pay Attention to You
41
22. Right Form
43
23. You Don't Have to Have All the Answers
45
24. Margin of Success
47
25. Know Your Strengths
48
26. Don't Take It Personally
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