Des Dearlove - Business the Bill Gates Way (Bigshots)
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This is the first in a series that shows how the big shots of the business world have attained their positions in which they control huge empires and command vast personal fortunes. The book reveals the secrets, deals, schemes and dreams of these, the worlds fiercest business competitors.
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Business the Bill Gates Way : 10 Secrets of the World's Richest Business Leader
author
:
Dearlove, Des.
publisher
:
Capstone Publishing Ltd.
isbn10 | asin
:
1841120049
print isbn13
:
9781841120041
ebook isbn13
:
9780585234014
language
:
English
subject
Gates, Bill,--1955- , Microsoft Corporation--Management, Entrepreneurship--United States, Success in business--United States.
publication date
:
1999
lcc
:
HD9696.2.U62G374 1999eb
ddc
:
658
subject
:
Gates, Bill,--1955- , Microsoft Corporation--Management, Entrepreneurship--United States, Success in business--United States.
Page i
Business the Bill Gates Way
10 Secrets of the World's Richest Business Leader
Des Dearlove
Page ii
Big Shots
Secrets of the World's Most Powerful Business Heroes
How do Bill Gates and Rupert Murdoch get to have it all? How do they get to control such awesome empires and amass such vast personal fortunes? How do Richard Branson and Jack Welch create such dominant international brands and inspire such loyalty and devotion from employees and consumers alike?
Big Shots reveals the secrets, deals, schemes and dreams of the world's fiercest business competitors. Each book entertainingly charts the rise and rise of a business great and takes a sideways look at how they planned their career, crushed their competitors and ended up as kings. Each book is at once an inspiring and engaging insight into the ingredients of success and a source of invaluable business lessons for the next generation of winners.
BUSINESS THE RUPERT MURDOCH WAY: 10 secrets of the world's greatest deal-maker 1 84112 002 2
BUSINESS THE RICHARD BRANSON WAY: 10 secrets of the world's greatest brand-builder 1 84112 005 7
BUSINESS THE JACK WELCH WAY: 10 secrets of the world's greatest turnaround king 1 84112 003 0
BUSINESS THE BILL GATES WAY: 10 secrets of the world's richest business leader 1 84112 004 9
Page iv
Copyright (c) Des Dearlove 1999
The right of Des Dearlove to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988
First Published 1999 Reprinted 1999 twice Capstone Publishing Limited Oxford Centre for Innovation Mill Street Oxford OX2 0JX United Kingdom http://www.capstone.co.uk
All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.
British Library Cataloguing in Publication Data A CIP catalogue record for this book is available from the British Library
ISBN 1-84112-004-9
Typeset in 11/15 New Baskerville by Sparks Computer Solutions, Oxford http://www.sparks.co.uk Printed and bound by T.J. International Ltd, Padstow, Cornwall
This book is printed on acid-free paper
Business The Bill Gates Way was written independently by the author, Des Dearlove. It has not been authorized by its subject.
Page v
Contents
Acknowledgments
vii
Preface
ix
The Life and Times of Bill Gates
1
One: Be in the Right Place at the Right Time
17
Gates is one of a new breed of techie business leaders who combine technical know-how with business acumen.
Two: Fall in Love with the Technology
35
One of the most important aspects of Microsoft's continued success has been Gates' technological knowledge.
Three: Take No Prisoners
51
Gates is a tough deal maker.
Four: Hire Very Smart People
63
Microsoft's famous campus in Redmond creates the perfect environment for high IQ employees.
Five: Learn to Survive
79
In Microsoft, Gates has created a voracious learning machine. This is a major factor in its continuing success.
Page vi
Six: Don't Expect Any Thanks
93
Microsoft and Gates get more media attention than the rest of the IT industry put together. Much of it is negative.
Seven: Assume the Visionary Position
109
Go up on your mountain. Much of Gates success derives from his ability to translate technical visions into marketing strategies.
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