Seth Godin - If Youre Clueless about Starting Your Own Business
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If Youre Clueless about Starting Your Own Business
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Tired of the corporate rat race? This Clueless book is aimed at people who want to know what it takes to get a small business up and running. This book is packed with sidebars, tips, charts, checklists and resources. This comprehensive guide will help even the most clueless would-be entrepreneur find answers to such key questions as: Are you meant to be a business owner? What do you need to succeed? How do you get started?
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If You're Clueless About Starting Your Own Business and Want to Know More
author
:
Godin, Seth.
publisher
:
Kaplan Publishing
isbn10 | asin
:
1574100939
print isbn13
:
9781574100938
ebook isbn13
:
9780585226057
language
:
English
subject
New business enterprises, Success in business.
publication date
:
1998
lcc
:
HD62.5.G633 1998eb
ddc
:
658/.041
subject
:
New business enterprises, Success in business.
Page i
If You're Clueless About Starting Your Own Business and Want to Know More
Seth Godin
Page ii
If You're Clueless about Starting Your Own Business and Want to Know More
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in the rendering of legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Editorial Director: Cynthia A. Zigmund Managing Editor: Jack Kiburz Interior and Cover Design: Karen Engelmann
1998 by Seth Godin Productions, Inc.
Published by Upstart Publishing Company, a division of Dearborn Publishing Group, Inc.
All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher.
Printed in the United States of America
99 00 10 9 8 7 6 5 4 3 2
Library of Congress Cataloging-in-Publication Data
Godin, Seth. If you're clueless about starting your own business and want to know more / by Seth Godin. p. cm. Includes bibliographical references and index. ISBN 1-57410-093-9 1. New business enterprises. 2. Success in business I. Title. HD62.5.G633 1997 658'.041dc21 97-26369 CIP
Upstart books are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please call the Special Sales Manager at 800-621-9621, ext. 4384, or write to Dearborn Financial Publishing, Inc., 155 North Wacker Drive, Chicago, IL 60606-1719.
Page iii
Acknowledgments
Thanks to Jack Kiburz and Cindy Zigmund at Dearborn whose editorial guidance made this book possible. Karen Watts was the driving force behind the Clueless concept, and Mark Henricks did an expert job of pulling it all together.
Thanks to Robin Dellabough, Lisa DiMona, Nana Sledzieski, Ann Weinerman, Emily Gold, Rachel Sussman, Susan Kushnick, Lisa Lindsay, Julie Maner, and Sarah Silbert at SGP for their never-ending insight and hard work. And kudos to Sidney Short for his layout work, Theresa Casaboon for her copyediting talent, and Suzanne Herel for her expert proofreading.
Page v
Contents
This Time It's Personal
vii
Chapter One: Getting a Clue about Starting a Small Business
1
Chapter Two: Assessing Your Experience and Skills
13
Chapter Three: Charting Your Business Course
21
Chapter Four: Positioning Your Business and Your Product
33
Chapter Five: Choosing Your Business Form
41
Chapter Six: Plan, Plan, and Plan Some More
55
Chapter Seven: Securing the Financing You May Need Now or Later
73
Chapter Eight: Getting Your Front Doors Open
95
Chapter Nine: It's Really All about Sales and Promotion Anyway!
119
Chapter Ten: Expanding the Business
151
Chapter Eleven: Online Small Business Resources
165
Chapter Twelve: That's a Wrap!
171
Glossary
175
Resources
183
Sample Business Plans
193
Index
207
Page vii
This Time It's Personal
If you've read any of the other books in the Clueless series, you've learned a lot about the stock market, insurance, or investments. Those books will make your life easier, help you save money, or even make you wealthy. But this book is different. It's personal. It's about a decision that will change virtually every aspect of your life.
Starting your own business is the American dream. Every year, thousands of people take the plunge. And when they do, they discover the rewards, the risks, and the pitfalls that entrepreneurs face. It's not like anything else you'll ever do, and it can be so rewarding, so challenging, and so engaging that you won't be able to imagine ever doing anything else.
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