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Fletcher - Digital Photography Lighting For Dummies

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Fletcher Digital Photography Lighting For Dummies
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Cover; Table of Contents; Title Page; Introduction; Part I: Lighting Basics; Chapter 1: Lighting: An Overview; Chapter 2: Defining Light in a Photographic Capacity; Chapter 3: Getting Familiar with the Camera Settings that Control Light; Chapter 4: Tooling Up: A Rundown of Lights, Gadgets, and Gewgaws; Part II: Let There Be Light: Measuring and Manipulating Light; Chapter 5: Measuring Light: Its All about Metering; Chapter 6: Using Exposure Principles and Techniques to Manipulate Light;Improve your lighting technique to produce better quality photographsDigital Photography Lighting For Dummies features the tools, concepts, and steps you need to give your subjects a high-quality look and feel. Everyone from advanced beginners to aspiring professional photographers will improve their understanding of lighting basics as well as the parts and functions of their camera. Explains the different kinds of lighting that different situations require and guides you through changing the settings on your cameraShows you how to set up equipment to capture the photograph you want with the proper amount of light and shadowOffers information on the latest lighting equipment and accessoriesIncludes techniques and skills used by film photographers like David Bailey, Ansel Adams, and Annie LeibovitzReach for Digital Photography Lighting For Dummies and take your knowledge of lighting and photography to the next level!

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Digital Photography Lighting For Dummies by Dirk Fletcher Digital - photo 1

Digital Photography Lighting For Dummies

by Dirk Fletcher

Digital Photography Lighting For Dummies Published by Wiley Publishing Inc - photo 2

Digital Photography Lighting For Dummies

Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

All photos Copyright 2011 by Dirk Fletcher, unless otherwise indicated.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport.

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Library of Congress Control Number: 2010937815

ISBN: 978-0-470-64763-9

Manufactured in the United States of America

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About the Author

St. Louis native and son of a professional photographer, Dirk Fletcher began his career as a public relations photographer and a stringer for a small newspaper as soon as he could drive. After several years, he and his high school sweetheart moved to Santa Barbara where he attended Brooks Institute of Photography and earned a degree in Advertising and Illustration Photography.

After graduation, Dirk moved to Chicago where he worked with advertising photographers before taking a full-time job at a full-service photo and design studio shooting advertising, packaging, and catalogs. After several years, he departed for a five-year stint as the sole photographer at the world-famous Museum of Science and Industry in Chicago. He had a variety of subjects, from exhibit interiors to advertising, events, annual reports, and documentation of priceless artifacts.

In 2004, he was chosen to create and develop a digital photography program for Harrington College of Design. The program serves 200 students today and grows each year. As chairman of the photography programs, he teaches regularly and manages the daily and long-term operations of the department. In addition, he has researched and written degree programs in Digital Filmmaking, Digital Photography, and Commercial Photography. Dirk has guest-lectured at colleges, institutions, and professional organizations as well as the flagship Apple Store on Michigan Avenue in 2009.

His 2007 portfolio from the Chinese city of Rizhao in the Shandong province achieved top honors in the 2008 International Photo Imaging Education Association (PIEA) competition. The portfolio crossed the globe for two years in internationally traveling exhibitions.

Believing in a convergence in still and motion disciplines, Dirk completed an MFA in Digital Imaging/Independent Filmmaking in 2009 at Governors State University in the southwestern suburbs of Chicago. His thesis film, The Digital Dilemma, a documentary about the pitfalls of using small digital cameras and cellphones to record your family history, was an official selection and was publically premiered at the Washington, D.C., Independent Film Festival in March 2010.

He served for eight years as a board member for the Chicago chapter of American Society of Media Professionals (ASMP) and served on the Alumni Board of Brooks Institute of Photography. He lives in the Chicago suburbs with his wife and two aspiring photographers and filmmakers, ages 7 and 10. His work can be seen at www.dirkfletcher.com and his blog at www.dirkfletcher.blogspot.com.

Dedication

This book is dedicated not only to aspiring photographers and visual artists but to anybody who has ever looked at an image and wondered, How did they do that?

Let this book serve as a springboard for that curiosity; may it take you far and reward you well.

Authors Acknowledgments

First and foremost I have to thank my wonderfully supportive wife Kate and boys Sam and John. These three have given me the strength and motivation to take on another major endeavor. I dont know where Id be without you three; I draw inspiration and creativity from each of you every day!

For the number of times that I reached out at all hours not just now but always, thanks to Mom, Dad, and my brother Eric you have always been there.

I need to specifically thank my father, a now retired corporate/industrial photographer, who gave me, at an early age, a deep understanding and respect for the tools and techniques of the industry. I dare say he gave me insight to creativity as well, even though he doesnt really use that word.

To Elizabeth Pratt and Ed Meyers from Canon Professional Services, thanks for making sure I had whatever support I needed for testing and creation of the sample images in this book. Thanks also to Helix Photographic for their generosity with loaner equipment.

Thanks to Traci, Erin, Christy, and Alissa, my amazingly talented and remarkably patient editors at Wiley; I truly appreciate your efforts!

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