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Wilson - The Way We Eat Now

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An award-winning food writer takes us on a global tour of what the world eatsand shows us how we can change it for the better

Food is one of lifes great joys. So why has eating become such a source of anxiety and confusion?

Bee Wilson shows that in two generations the world has undergone a massive shift from traditional, limited diets to more globalized ways of eating, from bubble tea to quinoa, from Soylent to meal kits.

Paradoxically, our diets are getting healthier and less healthy at the same time. For some, there has never been a happier food era than today: a time of unusual herbs, farmers markets, and internet recipe swaps. Yet modern food also killsdiabetes and heart disease are on the rise everywhere on earth.

This is a book about the good, the terrible, and the avocado toast. A riveting exploration of the hidden forces behind what we eat, The Way We Eat Now explains how this food revolution has...

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Copyright 2019 by Bee Wilson Cover design by Chin-Yee Lai Cover images - photo 1

Copyright 2019 by Bee Wilson

Cover design by Chin-Yee Lai

Cover images Annabelle Breakey / Getty Images; Shana Novak / Offset.com

Cover copyright 2019 Hachette Book Group, Inc.

Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture.

The scanning, uploading, and distribution of this book without permission is a theft of the authors intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the authors rights.

Basic Books

Hachette Book Group

1290 Avenue of the Americas, New York, NY 10104

www.basicbooks.com

First Edition: May 2019

Published by Basic Books, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. The Basic Books name and logo is a trademark of the Hachette Book Group.

The Hachette Speakers Bureau provides a wide range of authors for speaking events. To find out more, go to www.hachettespeakersbureau.com or call (866) 376-6591.

The publisher is not responsible for websites (or their content) that are not owned by the publisher.

Library of Congress Cataloging-in-Publication Data

Names: Wilson, Bee, author.

Title: The way we eat now : how the food revolution has transformed our lives, our bodies, and our world / Bee Wilson.

Description: First edition: May 2019. | New York : Basic Books, 2019. | Includes bibliographical references and index.

Identifiers: LCCN 2018047349 | ISBN 9780465093977 (hardcover)

Subjects: LCSH: Gastronomy. | Food habits. | Food. | Diet.

Classification: LCC TX631 .W5484 2019 | DDC 641.01/3dc23

LC record available at https://lccn.loc.gov/2018047349

ISBNs: 978-0-465-09397-7 (hardcover), 978-0-465-09398-4 (ebook)

E3-20190319-JV-NF-ORI

Nobody else writing about our global food landscape is as fearless, rigorous, compassionate, or readable as Bee Wilson. Thank God we have her. Why we eat what we eatand what has shaped our global food landscapeis one of the most vital questions of our time.

Diana Henry, author of Simple: Effortless Food, Big Flavors

Bee Wilsons fascinating book is a guide to the future of food and how we eat and will be eating. Meticulously researched and yet written brilliantly for the layman, her book will be often consulted on my bookshelf!

Ken Hom OBE, chef, author, and TV presenter

Consider the Fork: A History of How We Cook and Eat

First Bite: How We Learn to Eat

For Leo

Ever the eaters and drinkers, ever the upward and downward sun, ever the air and the ceaseless tides

Walt Whitman, Song of Myself

PICK A BUNCH OF GREEN GRAPES, WASH IT, AND PUT ONE in your mouth. Feel the grape with your tongue; observe how cold and refreshing it is: the crisp flesh and the jellylike interior with its mild, sweet flavor.

Eating grapes can feel like an old pleasure, untouched by change. The ancient Greeks and Romans loved to eat grapes, as well as to drink them in the form of wine. The Odyssey speaks of a ripe and luscious vine, hung thick with grapes. As you pull the next delicious grape from its stalk, you could easily be plucking it from a Dutch still life of the seventeenth century, where grapes are tumbled on a metal platter with oysters and half-peeled lemons.

But look closer at this bunch of green grapes, cold from the fridge, and you see that this fruit is not unchanged after all. Like so many other foods, grapes have become a product of engineering designed to please modern eaters. First of all, there are almost certainly no grape seeds for you to either chew or spit out (unless you are in certain places, such as Spain or China, where seeded grapes are still tolerated). Strains of seedless grapes have been cultivated for centuries, but it is only in the past two decades that seedless has become the norm, to spare us the dreadful inconvenience of seeds.

Heres another strange new thing about grapes: the mainstream ones in supermarkets, such as Thompson Seedless and Crimson Flame, are always sweetnot bitter, acidic, or foxy like a Concord grape, or excitingly aromatic like one of the Muscat varieties of Italy, but just plain sweet, like sugar. On biting into a grape, the ancients did not know if it would be ripe or sour. The same was true, in my experience, as late as the 1990s. It was like grape roulette: a truly sweet one was rare and therefore special.

These days, the sweetness of grapes is a sure bet because in common with other modern fruits, such as red grapefruit and Pink Lady apples, our grapes have been carefully bred and ripened to appeal to consumers reared on sugary foods. Fruit bred for sweetness does not necessarily have to be less nutritious, but modern de-bittered fruits tend to contain fewer of the phytonutrients that give fruits and vegetables many of their protective health benefits. Most of the phytonutrients in green grapes were in the seeds. A modern red or purple seedless grape will still be rich in phenolicsnutrients that reduce the risk of certain cancersfrom the pigments in its skin. But green seedless grapes contain few of these phytonutrients at all. Such fruit still gives us energy but not necessarily the health benefits we would expect.

The very fact that you are nibbling seedless grapes so casually is also new. I am old enough to remember a time when grapesunless you were living in a grape-producing countrywere a special and expensive treat. But now, millions of people on average incomes can afford to behave like the reclining Roman emperor of TV clich, popping grapes into our mouths one by one. Globally, we both produce and consume twice as many grapes as we did in the year 2000. Grapes are an edible sign of rising prosperity because fruit is one of the first little extras that people spend money on when they start to have disposable income. The year-round availability of grapes also speaks to

Almost everything about grapes has changed, and fast. And yet grapes are the least of our worries when it comes to food: just one tiny element in a much larger series of kaleidoscopic transformations in how and what we eat that have happened in recent years. These changes are written on the land, on our bodies, and on our plates (insofar as we even eat off plates anymore).

FOR MOST PEOPLE ACROSS THE WORLD, LIFE IS GETTING better but diets are getting worse. This is the bittersweet dilemma of eating in our times. Unhealthy food, eaten in a hurry, seems to be the price we pay for living in liberated modern societies. Even grapesso sweet, so convenient, so ubiquitousare symptoms of a food supply that is out of control. Millions of us enjoy lives that are freer and more comfortable than those our grandparents lived, a freedom underpinned by the amazing decline in global hunger. You can measure this life improvement in many ways, whether by the growth of literacy and smartphone ownership, the spread of labor-saving devices such as dishwashers, or the rising number of countries where gay couples have the right to marry. Yet our free and comfortable lifestyles are undermined by the fact that our food is killing us, not through its lack but through its abundancea hollow kind of abundance.

Where humans used to live in fear of plague or tuberculosis, now the leading cause of mortality worldwide is diet. Most of our problems with eating come down to the fact that we have not yet adapted to the new realities of plenty, either biologically or psychologically. Many of the old ways of thinking about diet no longer apply, but it isnt clear yet what it would mean to adapt our appetites and routines to the new rhythms of life. We take our cues about what to eat from the world around us, which becomes a problem when our food supply starts to send us crazy signals about what is normal. Everything in moderation doesnt quite cut it in a world where the everything for sale in the average supermarket has become so sugary and so immoderate. In todays world, it can be hard to know how to eat for the best. Some binge; some restrict. Some put their faith in expensive superfoods that promise to do things for the human body that mere food cannot. Othersthis is how far things have gonehave lost faith in solid food altogether, choosing instead to drink one of the new meal-replacement beveragescurious beige liquids that have become an aspirational form of nutrition.

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