Marc Zirogiannis - 10 Online Tools No Small Business Should Be Without - 2018 Edition
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Where to find it: http://www.constantcontact.com
Constant Contact is nothing short of an amazing tool for the creation of professional looking emails, newsletters, and company flyers. Constant Contact allows for the integration of photos, logos, and artwork for the creation of professional looking email campaigns.
A huge component of its success is it s sophisticated reporting functionality. This component allows users to see not only the percentage of users, but also the identities of actual users that opened, forwarded, clicked through links or marked the email as spam once a campaign is initiated. This analysis is extremely helpful in understanding what types of campaigns are most effective.
Constant Contact makes it very easy to enter, import, or upload contacts from a variety of s ources and will scrub your exis ting list for duplicates, thus mitigating the cost.
This tool would rank higher, but for one consideration- the cost. There is no free component to Constant Contac t; it is an entirely paid platform. While it is not expensive, it is the most expensive of all the tools on our list. The mitigating factor is that the subscription fees are based on the number of people on your mailing list. This proportionate billing keeps costs down while growing your business database.
Marc Zirogiannis holds a B.A. from Long Island University and a Juris Doctor from Hofstra Universitys School of Law. Mr. Zirogiannis is a world renowned Business Development Consultant. Mr. Zirogiannis has practiced the martial arts for over years and earned a rd. Dan under the supervision of Grandmaster Yeon Hwan Park in Levittown, New York. He has published several prior books on a variety of subject material, and is currently the lead correspondent for an international Tae Kwon Do print publication known as Taekwondo Life Magazine . He lectures on a variety of topics, including suicide prevention, business development, and matters of the martial arts.
Introduction
Salesforce (#10)
Dropbox (#9)
Constant Contact (#8)
Linkedin (#7)
Twitter (#6)
Google (#5)
Facebook (#4)
Wordpress (#3)
Yelp (#2)
Wunderlist/Apple Reminders (#1)
Product Of The Decade- Lucidpress
Conclusion
Where to find it: https://www.facebook.com
Let me start out by saying that I have numerous concerns over the use of Facebook for personal communication. Much about the platform is troubling to me; however, it is incontrovertible that utilizing the platform exposes businesses to, over, billion users. This makes Facebook the largest social or business network in the world-free or paid.
A Facebook business page exposes your business to people all across the globe, literally. Facebooks business pages provide all the essential components of a business website, with high SEO visibility and no cost, whatsoever. Businesses utilizing the platform have the ability to deliver status updates, to create links to external websites and articles, create event postings with RSVP functions, and much, much more. There is real value here for business owners.
Facebook is the most technologically integrated social media platform on the planet. Facebook connects to more programs, websites, and applications than any other service that exists today. This universal connectivity, automatically, creates a large and diverse Internet presence for a business with no cost, a very small commitment of time, and very professional results.
The same cautions apply here as were outlined with Twitter. The integration of personal and business information and posts can become an unmitigated disaster for a business. Stick to business related postings under this heading.
There have been numerous obstacles to visibility that are tied to privacy functions, as well as Facebooks attempt to capture more revenue. This means that additional work needs to be done by the Page Manager to invite friends and associates to Like their business page in order to have its content freely seen. This may require the Page Manager to pay for Ads that were previously unnecessary in order to increase visibility. The good news is that for budgets as low as $1 per day a well crafted ad can target specific Facebook users in order to obtain additional Likes.
Facebook is here to stay and growing still, after years, so make the most of it for your business.
By Marc Zirogiannis
Zirogiannis , Marc
Online Tools No Small Business Should Be Without-2018 Edition
pages
ISBN#: 978-1-387-90901-8
COPYRIGHT by Red Flag Advisors
All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission of the author.
Inquiries or additional information contact:
Marc A. Zirogiannis
Email:
Lucidpress is a web-based desktop publishing software application developed by Lucid Software. It is used to create brochures, flyers, newsletters, business cards, posters, magazines and presentations. Built on web standards such as HTML5 and JavaScript , Lucidpress is supported in modern web browsers including Google Chrome , Firefox , Safari and Internet Explorer 8+. Though it started as a platform for single users and small businesses, Lucidpress has found substantial user bases in both education and enterprise spaces.
Lucidpress is an alternative to complex design programs like Adobe InDesign and Microsoft Publisher (especially for Mac users). Its design capabilities range from single-page documents like business cards and flyers to multi-page documents like annual reports and digital magazines.
While it is hard to do much with the FREE version of Lucidpress, the relatively inexpensive paid version is the most highly function, visually appealing , best-i ntegrated program of its kind. This program is simplistic to use compared to the Adobe Suite of products that, literally, required paid education just to be able to have some level of similar functionality. The end product, whether flyers, Social Media posts, or print-ready magazines are superior to anything I have worked with, and the cloud based program continues to improve in functionality and add on features.
This is one to watch.
Where to find it: https://www.twitter.com
Twitter is a universally utilized free tool that allows for the efficient, truncated dissemination of information, updates, photos, and links to followers. Users have the ability to tag topics into categories as well as others users they are communicating about.
Twitter is a great way to inform followers about business specials, happenings, milestones, and exciting news. It should be used in conservative fashion to avoid diluting the message a business is trying to communicate to followers. Excessive Tweeting may be deemed annoying and lead to a shrinking of a businesss sphere of influence. When in doubt limit it to 1-2 Tweets a day.
I think one of the most powerful ways to use Twitter exists not in the ability to post a businesss own message, but in the ability to follow industry leaders, companies, and news services relevant to the users industry. It is this ability to follow industry trends and articles in one central portal that offers invaluable insights and compliance information with an efficiency that is unmatched by any other business tool on the market.
Word of caution: If you use this tool for business, limit frivolous Tweets as well as highly charged political, religious, or off-color statements. These Tweets can be counterproductive to your business growth.
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