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Lantz - Machine learning with R: expert techniques for predictive modeling

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Introducing machine learning -- Managing and understanding data -- Lazy learning : classification using nearest neighbors -- Probabilistic learning : classification using naive Bayes -- Divide and conquer : classification using decision trees and rules -- Forecasting numeric data : regression methods -- Black box methods : neural networks and support vector machines -- Finding patterns : market basket analysis using association rules -- Finding groups of data : clustering with k-means -- Evaluating model performance -- Improving model performance -- Specialized machine learning topics.

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Machine Learning with R - Third Edition

Machine Learning with R - Third Edition

Copyright 2019 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

Commissioning Editor: Vedika Naik

Acquisition Editor: Ben Renow-Clarke, Divya Poojari

Acquisition Editor - Peer Reviews: Suresh Jain

Project Editor: Radhika Atitkar

Content Development Editor: Joanne Lovell

Technical Editor: Saby D'silva

Proofreader: Safis Editing

Indexer: Tejal Daruwale Soni

Graphics: Sandip Tadge, Tom Scaria

Production Coordinator: Sandip Tadge

First published: October 2013

Second edition: July 2015

Third edition: April 2019

Production reference: 2160519

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78829-586-4

www.packtpub.com

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Contributors
About the authors

Brett Lantz (@DataSpelunking) has spent more than 10 years using innovative data methods to understand human behavior. A sociologist by training, Brett was first captivated by machine learning during research on a large database of teenagers' social network profiles. Brett is a DataCamp instructor and a frequent speaker at machine learning conferences and workshops around the world. He is known to geek out about data science applications for sports, autonomous vehicles, foreign language learning, and fashion, among many other subjects, and hopes to one day blog about these subjects at dataspelunking.com, a website dedicated to sharing knowledge about the search for insight in data.

This book could not have been written without the support of my family. In particular, my wife Jessica deserves many thanks for her endless patience and encouragement. My sons Will and Cal were born in the midst of the first and second editions, respectively, and supplied much-needed diversions while writing this edition. I dedicate this book to them in the hope that one day they are inspired to tackle big challenges and follow their curiosity wherever it may lead.

I am also indebted to many others who supported this book indirectly. My interactions with educators, peers, and collaborators at the University of Michigan, the University of Notre Dame, and the University of Central Florida seeded many of the ideas I attempted to express in the text; any lack of clarity in their expression is purely mine. Additionally, without the work of the broader community of researchers who shared their expertise in publications, lectures, and source code, this book might not exist at all. Finally, I appreciate the efforts of the R and RStudio teams and all those who have contributed to R packages, whose work have helped bring machine learning to the masses. I sincerely hope that my work is likewise a valuable piece in this mosaic.

About the reviewer

Raghav Bali is a Senior Data Scientist at one of the world's largest healthcare organization. His work involves research and development of enterprise level solutions based on machine learning, deep learning and natural language processing for healthcare and insurance related use cases. In his previous role at Intel, he was involved in enabling proactive data driven IT initiatives using natural language processing, deep learning and traditional statistical methods. He has also worked in finance domain with American Express, solving digital engagement and customer retention use cases.

Raghav has also authored multiple books with leading publishers, the recent one on latest advancements in transfer learning research.

Raghav has a master's degree (gold medalist) in Information Technology from International Institute of Information Technology, Bangalore. Raghav loves reading and is a shutterbug capturing moments when he isn't busy solving problems.

Preface

Machine learning, at its core, is concerned with algorithms that transform information into actionable intelligence. This fact makes machine learning well-suited to the present-day era of big data. Without machine learning, it would be nearly impossible to keep up with the massive stream of information.

Given the growing prominence of Ra cross-platform, zero-cost statistical programming environmentthere has never been a better time to start using machine learning. R offers a powerful but easy-to-learn set of tools that can assist you with finding the insights in your own data.

By combining hands-on case studies with the essential theory that you need to understand how things work under the hood, this book provides all the knowledge needed to start getting to work with machine learning.

Who this book is for

This book is intended for anybody hoping to use data for action. Perhaps you already know a bit about machine learning, but have never used R; or, perhaps you know a little about R, but are new to machine learning. In any case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic math and programming concepts, but no prior experience is required. All you need is curiosity.

What this book covers

, Introducing Machine Learning , presents the terminology and concepts that define and distinguish machine learners, as well as a method for matching a learning task with the appropriate algorithm.

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