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Kodali Raghu - Big Data Analytics Using Splunk: Deriving Operational Intelligence From Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources

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Kodali Raghu Big Data Analytics Using Splunk: Deriving Operational Intelligence From Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources
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Big Data Analytics Using Splunk: Deriving Operational Intelligence From Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources: summary, description and annotation

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Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunks easy to use engine helps you recognize and react in real time, as events are occurring. Splunk is a powerful, yet simple analytical tool fast gaining traction in the fields of big data and operational intelligence. Using Splunk, you can monitor data in real time, or mine your data after the fact. Splunks stunning visualizations aid in locating the needle of value in a haystack of a data. Geolocation support spreads your data across a map, allowing you to drill down to geographic areas of interest. Alerts can run in the background and trigger to warn you of shifts or events as they are taking place. With Splunk you can immediately recognize and react to changing trends and shifting public opinion as expressed through social media, and to new patterns of eCommerce and customer behavior. The ability to immediately recognize and react to changing trends provides a tremendous advantage in todays fast-paced world of Internet business. Big Data Analytics Using Splunk opens the door to an exciting world of real-time operational intelligence. Built around hands-on projects Shows how to mine social media Opens the door to real-time operational intelligence What youll learn Monitor and mine social media for trends affecting your business Know how you are perceived, and when that perception is rising or falling Detect changing customer behavior from mining your operational data Collect and analyze in real time, or from historical files Apply basic analytical metrics to better understand your data Create compelling visualizations and easily communicate your findings Who this book is for Big Data Analytics Using Splunk is for those who are interested in exploring the heaps of data they have available, but dont know where to start. It is for the people who have knowledge of the data they want to analyze and are developers or SQL programmers at a level anywhere between beginners and intermediate. Expert developers also benefit from learning how to ...

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Big Data Analytics Using Splunk

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Peter Zadrozny

Raghu Kodali

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Big Data Analytics Using Splunk

Copyright 2013 by Peter Zadrozny and Raghu Kodali

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the materialis concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publishers location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law.

ISBN-13 (pbk): 978-1-4302-5761-5

ISBN-13 (electronic): 978-1-4302-5762-2

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

President and Publisher: Paul Manning

Lead Editors: Jonathan Gennick, Tom Welsh

Technical Reviewer: Paul Stout

Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Louise Corrigan, Morgan Ertel, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Matt Wade, Tom Welsh

Coordinating Editor: Katie Sullivan

Copy Editor: Laura Lawrie

Compositor: SPi Global

Indexer: SPi Global

Artist: SPi Global

Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail orders-ny@springer-sbm.com , or visit www.springeronline.com . Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.

For information on translations, please e-mail rights@apress.com , or visit www.apress.com .

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at www.apress.com/bulk-sales .

Any source code or other supplementary materials referenced by the author in this text is available to readers at www.apress.com/9781430257615 . For detailed information about how to locate your books source code, go to www.apress.com/source-code/ .

To my wife Graciela and my children Johannes and Gracie for their infinite patience
and incredible support

Peter Zadrozny

To my wife Lakshmi, our kids Yash and Nikhil, and my parents Laila and Chandra Sekhara Rao
for their perpetual support and unconditional love

Raghu Kodali

Contents at a Glance

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