Birani - Getting started with Flurry Analytics
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In todays mobile app market you need to track your applications and analyze user data to give yourself the competitive edge. Flurry Analytics will do all that and more, and this book is the perfect developers guide.
Overview
- Analyze collective data using Flurry analytics to improve monetization strategies
- Make your application more stable in the market by reacting to the results of your data analysis
- Use Flurry to measure the acquired users in order to improve user engagement and retention
In Detail
Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.
Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.
This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
What you will learn from this book
- Discover the concepts of data analysis using funnels and segmentation
- Measure the value of acquired users to enhance traffic acquisition
- Add events which can help you understand consumer behaviour
- Track crashes and errors to magnify the stability of your applications
- Understand the process of using gathered data to measure user quality and retention techniques
- Read your crashes to make your application stellar in terms of performance
- Identify your target audience by employing user metrics and demographics
- Improve the customization of your metrics dashboard to quickly get all your key details in one place
Approach
An easy-to-follow, step-by-step tutorial full of examples and code to help you quickly get started with Flurry analytics.
Who this book is written for
This book is great for developers who want to track their applications instantly using Flurry analytics and who are looking to get a good grounding in how to use Flurry for analytics in their application. Its assumed that you will have some experience with Objective-C and a basic understanding of object-oriented programming and programming in general. You must be enrolled as an iPhone developer in order to test the example projects on your device.
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Copyright 2013 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: December 2013
Production Reference: 1161213
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78217-712-8
www.packtpub.com
Cover Image by Sheetal Aute (<>)
Author
Bhanu Birani
Reviewers
Emil Atanasov
Benjamin Bahrenburg
Tom Meinlschmidt
Acquisition Editor
Saleem Ahmed
Luke Presland
Commissioning Editors
Nikhil Chinnari
Poonam Jain
Technical Editor
Nadeem N. Bagban
Copy Editors
Alisha Aranha
Brandt D'Mello
Deepa Nambiar
Project Coordinator
Suraj Bist
Proofreader
Ameesha Green
Indexer
Rekha Nair
Production Coordinator
Adonia Jones
Cover Work
Adonia Jones
Bhanu Birani has four years of experience in the software industry and a lifetime association with the technical industry. After years of programming in different programming languages, he started developing applications for iOS devices. He started software development during his college years and was really interested in learning new technologies in the market. He then joined a software company and started developing games for them, focusing on artificial intelligence development in games.
I would like to dedicate this book to my family, who gave me the courage and confidence to write this book and supported me throughout the entire process. I would also like to send a special thanks to my mom (Neelu Birani) and dad (Prakash Birani) for their relentless efforts to assist me in every way imaginable, as well as for helping me keep my life together. Finally, I would like to thank my friend Luke P. Issac for helping me on this project and encouraging me when it seemed too difficult to complete.
Benjamin Bahrenburg is an author, blogger, and technology director. Ben specializes in building enterprise solutions using mobile technologies, geo location services, and domain-specific languages. Over the last decade, he has provided enterprise mobility solutions for numerous Fortune 100 organizations. Ben is a published writer who has authored several articles and Appcelerator Titanium Business Application Development Cookbook , Packt Publishing, which provides best practices and recipes for successful enterprise cross-platform mobile development.
Ben spends much of his time blogging and speaking about mobile, enterprise, and open source development at http://bencoding.com. You can also reach him on Twitter at http://twitter.com/bencoding.
Tom Meinlschmidt started his professional career in 1998. He is a senior software developer with expertise in Ruby and Ruby on Rails. He has developed various types of applications for a variety of companies, and he specializes in web and iOS applications. He is also interested in new technologies and modern programming languages, 3D modeling, rendering, and embedded systems (ARM). When he's not working on his Mac, he's flying as a commercial helicopter pilot. You can find his blog at tom.meinlschmidt.org.
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Flurry Analytics provides you with an independent way of tracking your application, with a seamlessly user-friendly, web-based interface to access all the statistical data. Flurry emphasizes providing better control for management over their application and in turn, helps with management decisions by improving product roadmaps to have better user acquisition, engagement, and retention.
This book will teach you the fundamentals of getting started with Flurry Analytics and integrating it in your iOS application. As this book is meant to quickly get you familiar with Flurry and will cover all the important aspects of Flurry Analytics and its iOS SDK, it will cover a lot of subjects very quickly. Throughout the book, we will be dealing with the direct implementations by using effective examples and code. This approach will help you implement the example code and integrate the same thing in to your project quickly.
Working with Flurry is easy. This book will allow you to set up your application in no time. The book explains all the topics using code and includes lots of useful tips that explain all the little parts of Flurry.
One of the key points is segmentation and funnel, which helps you track your application usage for specific user paths. Flurry works for multiplatform applications and web development as well. Flurry also helps you to increase application monetization with better user retention and engagement strategies.
This book is written to get you familiar with the basic fundamentals of using Flurry to fulfil your application analytics. To achieve this, the book is organized in easy to understand examples and codes.
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