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Michael G. Smith - Designing Detroit: Wirt Rowland and the Rise of Modern American Architecture

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Michael G. Smith Designing Detroit: Wirt Rowland and the Rise of Modern American Architecture
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Designing Detroit: Wirt Rowland and the Rise of Modern American Architecture: summary, description and annotation

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In the early 1900s, Detroit was leading the nation in architectural innovation and designer Wirt Rowland was at the forefront of this advancement, yet few are even aware of his substantial contribution to the evolution of architectural style. It is widely believed that celebrated local architect Albert Kahn designed many of Detroits structures, such as the General Motors and First National Bank buildings. In fact, while Kahns efforts were focused on running his highly successful firm, it was Rowland, his chief designer, who was responsible for the appearance and layout of these buildings-an important point in appreciating the contributions of both Kahn and Rowland. During the early twentieth century, Rowland devised a wholly new or modern design for buildings, one not reliant on decorative elements copied from architecture of the past. As buildings became more specialized for their intended use, Rowland met the challenge with entirely new design methodologies and a number of improved technologies and materials that subsequently became commonplace.

Designing Detroit: Wirt Rowland and the Rise of Modern American Architecture begins with a brief overview of Rowlands early life and career. Author Michael G. Smith goes on to analyze Rowlands achievements in building design and as a leader of Detroits architectural community throughout both World Wars and the Great Depression. The interdependence of architecture with the citys fluctuating economic prosperity and population growth is explored, illuminating the conditions for good architecture and the arts in general. The author identifies the influence of Jay Hambidges dynamic symmetry in Rowlands work and how it allowed him to employ color as a modern replacement for traditional ornamentation, leading to the revolutionary design of the Union Trust (Guardian) Building, for which he receives nearly unanimous praise in national media. This book is concerned primarily with Rowlands influence on Detroit architecture, but spans beyond his work in Michigan to include the designers broad reach from New York to Miami. A comprehensive appendix includes extensive lists of Rowlands publications, locations he had designed, and jobs taken on by his firm during his tenure.

This book represents new research and insights not previously discussed in either scholarly or general audience texts and will be of interest to casual readers of Detroit history, as well as architecture historians.

Michael G. Smith: author's other books


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Great Lakes Books A complete listing of the books in this series can be found - photo 1

Great Lakes Books

A complete listing of the books in this series can be found online at wsupress.wayne.edu

Editor

Thomas Klug

Marygrove College

Advisory Editors

Fredric C. Bohm

DeWitt, Michigan

Sandra Sageser Clark

Michigan Historical Center

Thomas R. Dilley

Grand Rapids, Michigan

Brian Leigh Dunnigan

Clements Library

De Witt Dykes

Oakland University

Joe Grimm

Michigan State University

Laurie Harris

Pleasant Ridge, Michigan

Charles K. Hyde

Pittsfield, Massachusetts

Susan Higman Larsen

Detroit Institute of Arts

Philip P. Mason

Prescott, Arizona and Eagle Harbor, Michigan

Dennis Moore

Consulate General of Canada

Erik C. Nordberg

Walter P. Reuther Library

Deborah Smith Pollard

University of MichiganDearborn

Michael O. Smith

Bentley Historical Library

Arthur M. Woodford

Harsens Island, Michigan

With gratitude to for the generous support of the publication of this volume - photo 2

With gratitude to

for the generous support of the publication of this volume 2017 by Wayne State - photo 3

for the generous support of the publication of this volume

2017 by Wayne State University Press, Detroit, Michigan 48201. All rights reserved. No part of this book may be reproduced without formal permission. Manufactured in the United States of America.

ISBN 978-0-8143-3979-4 (jacketed cloth); ISBN 978-0-8143-3980-0 (ebook)

Library of Congress Cataloging Number: 2017933001

Picture 4

Designed and typeset by Rachel Ross

Composed in Adobe Garamond Pro

Wayne State University Press

Leonard N. Simons Building

4809 Woodward Avenue

Detroit, Michigan 48201-1309

Visit us online at wsupress.wayne.edu

All photographs by Michael G. Smith unless otherwise indicated.

CONTENTS

ARCHITECTURAL TERMS ILLUSTRATED

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18781946 PREFACE They dont build em like they used to - photo 11

18781946 PREFACE They dont build em like they used to was a comment I often - photo 12

18781946 PREFACE They dont build em like they used to was a comment I often - photo 13

18781946 PREFACE They dont build em like they used to was a comment I often - photo 14

18781946

PREFACE

They dont build em like they used to was a comment I often heard when photographing Detroits Guardian or Penobscot Buildings. Implicit in the comment is the view that buildings dating from the 1920s command a certain admiration, and even fascination, in part, owing to the luxurious materials that compose the structures. But something less tangible is at work as well. These buildings were made to be seen, and clearly, a great deal of effort was expended on crafting their outward appearancea circumstance of which even the most casual observer is aware.

Over the years, a number of the citys buildingsnot just these two skyscrapersbecame favorites of mine. The Bankers Trust Company Building on the corner of Congress and Shelby Streets; a modern, limestone-faced building on East Jefferson Avenue with bold, stepped arches; an ivy-covered, red brick building further down Jefferson that housed the Ross Roy advertising agency; and looming over the Lodge Freeway, a former Michigan Bell warehouse topped with a commanding tower of brick and terra-cotta were all on my list. Outside of downtown Detroit, the plain but welcoming Hatcher library at the University of Michigan, with its enormous reading room, and the dramaticand unexpectedKirk in the Hills church in Bloomfield Hills, were both on my list. I couldnt pass by these structures without admiring their unique designs, well-composed facades, and carefully detailed exteriors.

In 2011, I was asked to conduct a tour of downtown Detroit for a small convention, requiring that I bone up on the citys history and architecture. Shortly after beginning my research, I discovered that all my favorite buildings were designed by one architect: Wirt Rowland. It surprised me that a modern master could leave behind such a visible legacy of achievement and not be well known.

Driven by a desire to learn about Rowland and discover more of his buildings, I delved further into his life and work. What fascinated me most was Rowlands resolute commitment to the view that success in any creative field, be it art, music, poetry, writing, or architecture, is achieved only through deep study, and mastery through repeated use, of the lawful principles underlying the activity.

March Phillippsan author recommended by Rowland for his insight into the wellsprings of creative thoughtonce wrote: Results of two very different kinds may be obtained from the study of art. Either we may obtain an insight into the laws and principles of art itself, or we may obtain an insight into the lives and characters of those by whom the art was evolved (The Works of Man). This book, Designing Detroit, strives to illuminate both, examining the architecture community in one of the countrys fastest-growing cities during the first half of the twentieth century, and presenting an overview of the methods by which one architect achieved consistent success in designing buildings of great beauty.

Buildings dating from the early decades of the last century are tightly intertwined with the history of the period; one can hardly become enlightened about one without the other. This book considers buildings within their historical context, as integral outgrowths of the economic, social, and technological circumstances existing at the time.

Rowland was systematic in his approach to design, as exemplified by his use of geometric methods for composing facades; even a cursory understanding of these methods affords one a more profound appreciation of his buildings. The approach taken herein is to explain these fascinating methods in such a way as they may be grasped by the nontechnical reader. In fact, the approach taken throughout this book is to assume no technical familiarity with architecture or architectural terms on the part of the reader.

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