John D. Mitchell - Making a Broadway Musical: Making it Run, An Anatomy of Entrepreneurship
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Making a Broadway Musical: Making it Run, An Anatomy of Entrepreneurship
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Making a Broadway Musical : Making It Run : an Anatomy of Entrepreneurship
author
:
Mitchell, John Dietrich.
publisher
:
Fordham University Press
isbn10 | asin
:
087359049X
print isbn13
:
9780873590495
ebook isbn13
:
9780585171326
language
:
English
subject
Fox, Maxine, Waissman, Kenneth, Theater--Production and direction, Theatrical producers and directors--United States--Biography.
publication date
:
1989
lcc
:
MT955.M57 1989eb
ddc
:
792.602
subject
:
Fox, Maxine, Waissman, Kenneth, Theater--Production and direction, Theatrical producers and directors--United States--Biography.
Page iii
Making A Broadway Musical
Making It Run An Anatomy of Entrepreneurship
by
Cover Illustration by Caissa Douwes
Northwood Institute Press Midland, Michigan 48640
Page iv
First Edition
1989 by Northwood Institute Press All rights reserved, including the right of reproduction in whole or in part, in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Inquiries should be addressed to Northwood Institute Press, Midland, Michigan 48640.
LCN 89-062889ISBN 087359-049-X
Printed in the United States of America
Page v
DEDICATION To my sister Beulah who made it possible for me, as a young man, to climb Mount Everest with my fingernailsNew York.
Page vi
Table of Contents
Acknowledgements
Introduction
Chapter I Ken: A Five-Year-Old Who Wants to be Boss
1
Chapter II Maxine: A Six-Year-Old Who Wants to Dance
7
Chapter III Ken: Moving and Shaking on Campus
11
Chapter IV Maxine: Quitting College for Show Business
19
Chapter V Ken: Producing TV in South America
23
Chapter VI Maxine: From Girl Friday to Company Manager
31
Chapter VII Ken and Maxine: Getting Their Feet Wet Producing
43
Chapter VIII Ken and Maxine: Discovering GREASE in a Basement
51
Chapter IX Ken and Maxine: A Setback with OVER HERE!
75
Chapter X GREASE Becomes a Top-Grossing Movie
83
Chapter XI How to Produce a Show
95
Residuum
111
Epilogue
115
Selected Bibliography
117
Films-Material-Background
118
Orders and Inquiries
123
Index
125
Page ix
Foreword
Entrepreneurship has enabled Broadway to excel in the productions of musicals as well as plays. To the admiration of the whole world the long run musical became an American phenomenon. Today; from Tokyo to Pariseven on occasion Moscowproducers in these world capitals follow Broadway openings, the critic's assessments of these shows, as well as noting accolades earned as symbolized by the Tony Awards.
At the tender ages of 31 and 27 respectively Kenneth Waissman and Maxine Fox proved to be successful theatre entrepreneurs. Their musical phenomenon GREASE, until quite recently, enjoyed the record of the longest running Broadway show (play or musical) in history. Ironically; a Broadway producer had suggested they keep GREASE at the Eden Theatre downtown on Second Avenue. It's another dimension of entrepreneurship to listen to another Broadway producer's advice, but then go ahead and make an independent decision. Had they kept GREASE downtown, they may not have ever surpassed an all-time record-breaking run of FIDDLER ON THE ROOF.
A year after GREASE opened, composers Richard and Robert Sherman approached Ken and Maxine with an idea for a Big Band, World War II home front musical. The Waissmans were excited by the Sherman Brothers' idea and the result was the musical OVER HERE!, which brought back to public awareness the Andrews Sisters. In some respects OVER HERE! demonstrated more dramatically and vividly a special kind of entrepreneurship. From little more than an idea, Ken and Maxine, with their colleagues in the theatre developed a major theatre event. Much water had gone over the dam since the end of World War II, but they daringly showed that nostalgia brilliantly produced could not only win over the critics but could fill a Broadway theatre. Husbands and wives who had enjoyed the big bands of the
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ISBN 087359-049-X