Mj Demarco - UNSCRIPTED - the Great Rat Race Escape: From Wage Slavery to Wealth: How to Start a Purpose Driven Business and Win Financial Freedom for a Lifetime

Ugh. Im an idiot. A masochistic idiot. And Im proof that anyone can escape the rat race. If this idiot can do it, you can too.

No, seriously. This isnt false humility.

You see, this book, in part, is my first attempt at storytelling. But unlike a normal person, I didnt write a romance. Or a mystery novel. Or something with known archetypes and well-worn story arcs. Nope.You see, this idiot chose to write the hardest story ever. A book that has no genre. A book half fictional story, half nonfiction business book. A book about entrepreneurship, building wealth, and escaping the rat race. A book that has no known example to observe or model.

The first rule of authorship is show, dont tell. Problem is that business books are mostly tellingdo this and dont do that. This makes them hard to understand and finish. Hard to demonstrate a big picture and change the readers life. Hard to convince the reader of what is possible. So I challenged myself to deliver a story that not only tells but demonstrates the show.

And a challenge it was. I mean seriously. How exciting could a story about starting a business be?

He had an idea and registered an LLC. She placed some Facebook ads.

No, this is not my new writing style. No, Im not writing like James Altucher because I lost a bet.

Anyhow. When I began this journey, it was the middle of 2017. I expected this project would take me three months to write. It went nearly four years.

Because Im an idiot.

This book could have been titled The Idiots Guide to Escaping the Rat Race. But since I dont like lawsuits from the good folks at Penguin Random House, I went with something different: UnscriptedTM: The Great Rat Race Escape.

Inside, youll witness the rat race poison a marriage and chew up dreams. Inside, youll find a story about an ordinary couple seeking an extraordinary escape. Inside, youll get a front row seat to how the 99 percent becomes the 1 percent. Embedded within the story are 120 strategies and principles to show you the way. So you too can have a Great Rat Race Escape. And live happily ever after.

If this idiot can, you can.

Every day, someone tries to start a business. And every day, someone fails at business. Some people go on to make a decent living with their business, others own a grind that pays the bills for the month, only to repeat until some godforsaken retirement age, or worse, death. But few people start a business as a way to escape the rat race.

Not only will Unscripted: The Great Rat Race Escape show you how, but it will also demonstrate how one married couple (with a baby on the way) makes it happen.

This book is actually two books blended into one. Thats righta two for one deal! The first is a fictional narrative, a story of awakening for one family, the Trotmans, who discover that the life theyre living isnt the life theyve been sold. As they struggle to navigate the rat race and its pervasive dogma, their journey is chronicled as they leverage Fastlane entrepreneurship for their escape, from idea to launch to execution to scale.

As you can imagine, writing a story with business as the central theme has the potential to be incredibly dull. As such, Ive created characters dealing with their own personal demons as they navigate a struggling marriage rife with boredom, bills, and unfulfilling work. Some readers might be uncomfortable with the marital conflicts the husband-and-wife team face, as well as the touchy subjects they address. Caution: Some reader discretion is advised.

As the Trotmans story unfolds, rat race busting strategies and principles related to their struggles are integrated throughout. Some of these pertain to life itself, not just business because a successful venture alone doesnt automatically translate to happiness. Each concept is prefaced with an icon that represents its informational category.

• Strategy : An action or process that can help deliver results, either near-term or long-term to your business or your life.

• Principle : A governing rule to implement or a new way of looking at something, often questioning or disproving a well-established belief, which itself is often propagandized by the rat race paradigm.

Each strategy and principle is geared toward helping you (and the characters) escape the rat race Unscriptedlasting financial freedom independent of politics, economics, or stock market returns.

If the tumultuous year of 2020 was good for anything, its that it exposed the rat races systemic conspirators, a powerful group of entities from tech tyrants to corporate media professionals to politicians, all deeply invested in grooming an obedient populace subject to submission, suppression, and servitude. In other words, the rat race is the worlds economic cult, and every cult thrives as long as enough fools obey its dogmatic preachers.

The good news is you dont have to obey. You dont have to turn on the television and listen to the latest rat race lies, from save $100 a month for fifty years to retire rich to get a college degree and a good job to how entrepreneurship is risky, (but outsourcing your paycheck to a non-essential corporation isnt.)

If youre dissatisfied in your life, either with your job or your business, and seek a meaningful new path that rewards your mortal life with deep purpose, soulful happiness, and real financial freedom, read on. If any of the following apply, this book was written for you.

• You hate your job and dont see any path forward.
• You seek to do meaningful, purpose-driven work over meaningless, debt-driven work.
• You would like to control your own destiny with your own business.
• You realize that saving $100 a week for fifty years is an untenable idea wrought with peril.
• You dont want to work most of your life only to retire in lifes twilight when your energy and health are on the downslide.
• Youd love to follow your passions without needing them confirmed by demand, money, or cultural approval.
• You desire a more affluent lifestyle not subject to soul-crushing frugality, disciplined saving, and years of stock market optimism.
• Youd rather invest your time in an effort that could yield financial independence in five or ten years, not 40 or 50.
• Youve always been a hustling entrepreneur but never made the leap into six, seven, or eight-figures.
• Youre an entrepreneur who has yet to crack the code to a viable idea or a venture worthy of exploding sales.

That said, if youre already an entrepreneur with a growing business and millions in sales, this book, while helpful in some respects, probably isnt going to move your needle. The last thing I want to do is sell someone a Ferrari when they were expecting a Lamborghini. Particularly, if entrepreneurship has not yet changed your life, this book is for you. If it already has, then probably not.