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Alan Meades - Arcade Britannia: A Social History of the British Amusement Arcade

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Arcade Britannia: A Social History of the British Amusement Arcade: summary, description and annotation

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The story of the British amusement arcade from the 1800s to the present.
Amusement arcades are an important part of British culture, yet discussions of them tend to be based on American models. Alan Meades, who spent his childhood happily playing in British seaside arcades, presents the history of the arcade from its origins in traveling fairs of the 1800s to the present. Drawing on firsthand accounts of industry members and archival sources, including rare photographs and trade publications, he tells the story of the first arcades, the people who made the machines, the rise of video games, and the legislative and economic challenges spurred by public fears of moral decline.
Arcade Britannia highlights the differences between British and North American arcades, especially in terms of the complex relationship between gambling and amusements. He also underlines Britains role in introducing coin-operated technologies into Europe, as well as the industrys close links to America and, especially, Japan. He shows how the British arcade is a product of centuries of public play, gambling, entrepreneurship, and mechanization. Examining the arcades history through technological, social, cultural, biographic, and legislative perspectives, he describes a pendulum shift between control and liberalization, as well as the continued efforts of concerned moralists to limit and regulate public play. Finally, he recounts the impact on the industry of legislative challenges that included vicious taxation, questions of whether copyright law applied to video-game code, and the peculiar moment when every arcade game in Britain was considered a cinema.

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Contents
List of Figures
Guide
Pagebreaks of the print version
Game Histories edited by Henry Lowood and Raiford Guins Debugging Game - photo 1

Game Histories

edited by Henry Lowood and Raiford Guins

Debugging Game History: A Critical Lexicon, edited by Henry Lowood and Raiford Guins, 2016

Zones of Control: Perspectives on Wargaming, edited by Pat Harrigan and Matthew Kirschenbaum, 2016

Gaming the Iron Curtain: How Teenagers and Amateurs in Communist Czechoslovakia Claimed the Medium of Computer Games, Jaroslav velch, 2018

The Elusive Shift: How Role-Playing Games Forged Their Identity, Jon Peterson, 2020

Game Wizards: The Epic Battle for Dungeons & Dragons, Jon Peterson, 2021

Homebrew Gaming and the Beginnings of Vernacular Digitality, Melanie Swalwell, 2021

Arcade Britannia: A Social History of the British Amusement Arcade, Alan Meades, 2022

Arcade Britannia

A Social History of the British Amusement Arcade

Alan Meades

The MIT Press

Cambridge, Massachusetts

London, England

2022 Massachusetts Institute of Technology

This work is subject to a Creative Commons CC-BY-NC-ND license. Subject to such license, all rights are reserved.

The MIT Press would like to thank the anonymous peer reviewers who provided - photo 2

The MIT Press would like to thank the anonymous peer reviewers who provided comments on drafts of this book. The generous work of academic experts is essential for establishing the authority and quality of our publications. We acknowledge with gratitude the contributions of these otherwise uncredited readers.

Library of Congress Cataloging-in-Publication Data

Names: Meades, Alan F., author.

Title: Arcade Britannia : a social history of the British amusement arcade / Alan Meades.

Description: Cambridge, Massachusetts : The MIT Press, [2022] | Series: Game Histories / edited by Henry Lowood and Raiford Guins | Includes bibliographical references and index.

Identifiers: LCCN 2022000950 (print) | LCCN 2022000951 (ebook) | ISBN 9780262544702 (Paperback) | ISBN 9780262372343 (PDF) | ISBN 9780262372350 (ePub)

Subjects: LCSH: Recreation centersGreat BritainHistory. | Video arcadesGreat BritainHistory.

Classification: LCC GV75 .M43 2022 (print) | LCC GV75 (ebook) | DDC 794.8dc23/eng/20220422

LC record available at https://lccn.loc.gov/2022000950

LC ebook record available at https://lccn.loc.gov/2022000951

d_r0

Contents

List of Figures

Exterior of the Herne Bay Fair Ground and Manhattan Amusements, early 1980s. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Exterior of the Herne Bay Fair Ground arcade; note patrons loitering in and around the space. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Manhattan Amusements arcadethe arcade for play and posturing; note the mix of games, including The Pit. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Pier Arcade; Britain is unique in its approach to low-stakes gambling by minors. A young girl plays a low-stakes AWP fruit machine. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Pier Arcade; British arcades attract a wide demographic of patrons, the normality of low-stakes gambling by minors is shown further here. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Manhattan Amusements arcade; arcades were often experienced as places in which to spectate and loiter. Children not only watched the games being played or their scores but also the outside world. For many, the arcade played an important social role. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Pier Arcade; note the age range of patrons playing fruit machines, the bingo prizes hanging from the ceiling, and the seaside ice cream signage. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Fair Ground arcade; Cromptons Clean Sweep coin pusher machine, a popular machine with all ages. Note the playfield design, resembling terraced streets. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Interior of the Herne Bay Manhattan Amusements arcade; Cromptons Silver Skis, a later coin pusher. The coin pusher remains an important part of the arcade machine mix, alongside amusements and fruit machines. In this image, we see AWPs, pinball, simulator and stand-up videogames, and a coin pusher. Copyright George Wilson/South East Archive of Seaside Photography, CCCU.

Barrons Jubilee Exhibition/Paradium, approximately 1897. After a fire in 1901, the site became the first purpose-built arcade in Britain. Nic Costa Archive, CCCU.

Barrons Paradium, approximately 1930 (detail from a postcard). The rebuilt Jubilee Exhibition was the first purpose-built arcade in Britain. Authors collection.

A. & J. L. Corrigans Super Amusements, approximately 1920. The Corrigans were British showfolk who made a successful transition into arcade ownership. This postcard from the mid-1920s advertises their fairground operation services, and while the bottom image shows a fairground ride, its similarity to an arcade is clear. Authors collection.

Postcard showing Blackpools South Shore; note the number of traders and entertainers on either side of the high-tide line. Authors collection.

Arthur Ginger Burrowss Sports Arcade, Brighton 1927. Burrows was an arcade pioneer, and his Sports Arcade, which opened during the mid-1910s, became one of the most famous arcades of the time. Nic Costa Archive, CCCU.

Ramsgate Merrie England amusement arcade, 1930s. This arcade was based in a former train station. Note the pintable machines (center) and the blend of traditional side stall games. This is a larger version of the gaff shop arcade or playland. South East Archive of Seaside Photography, CCCU.

Bollands Amusement Machine Supply Co. Ltd trade brochure, 1930s. Bolland was one of the major coin-operated machine distributors in London at the time. Nic Costa Archive, CCCU.

Bollands Amusement Machine Supply Co. Ltd trade brochure interior, advertising the popular Allwin De Luxe machine, 1930s. The Allwin De Luxe was considered an advanced version of the enormously popular machines. Nic Costa Archive, CCCU.

Automatic map of London, 1934, showing coin-operated industry businesses and amusement arcades situated in central London. Originally published in a coin-operated industry newspaper. Automatic World & Amusement Caterer. Nic Costa Archive, CCCU.

Coin Slot supplement, December 31, 1960, in which the British coin-operated machine industry voiced its hopes and concerns about the arrival of the 1960 Gaming Act. Nic Costa Archive, CCCU.

Samson Novelty Co. Ltd. brochure cover, 1950s. Samson Novelty Co. became a major London-based distributor, especially during the industry expansion seen post-1960. Nic Costa Archive, CCCU.

Samson Novelty Co. Ltd. brochure interior, 1950s. Samson Novelty Co. stocked more than five hundred machines on site. The photographs show that there was a wide variation of machines, including punching machines, electric-shock machines, Allwins, and many variations of fruit machines. Nic Costa Archive, CCCU.

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