Jean-Paul Gaudilliere - The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

1234567...70

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

S TUDIES FOR THE S OCIETY FOR THE S OCIAL H ISTORY OF M EDICINE

Series Editors: David Cantor
Keir Waddington

T ITLES IN THIS S ERIES

1 Meat, Medicine and Human Health in the Twentieth Century
David Cantor, Christian Bonah and Matthias Drries (eds)

2 Locating Health: Historical and Anthropological Investigations of Place and Health
Erika Dyck and Christopher Fletcher (eds)

3 Medicine in the Remote and Rural North, 18002000
J. T. H. Connor and Stephan Curtis (eds)

4 A Modern History of the Stomach: Gastric Illness, Medicine and British Society, 18001950
Ian Miller

5 War and the Militarization of British Army Medicine, 17931830
Catherine Kelly

6 Nervous Disease in Late Eighteenth-Century Britain: The Reality of a Fashionable Disorder
Heather R. Beatty

7 Desperate Housewives, Neuroses and the Domestic Environment, 19451970
Ali Haggett

8 Disabled Children: Contested Caring, 18501979
Anne Borsay and Pamela Dale (eds)

9 Toxicants, Health and Regulation since 1945
Soraya Boudia and Nathalie Jas (eds)

10 A Medical History of Skin: Scratching the Surface
Jonathan Reinarz and Kevin Patrick Siena (eds)

11 The Care of Older People: England and Japan, A Comparative Study
Mayumi Hayashi

12 Child Guidance in Britain, 19181955: The Dangerous Age of Childhood
John Stewart

13 Modern German Midwifery, 18851960
Lynne Fallwell

14 Western Maternity and Medicine, 18801990
Janet Greenlees and Linda Bryder (eds)

15 Human Heredity in the Twentieth Century
Bernd Gausemeier, Staffan Mller-Wille and Edmund Ramsden (eds)

16 Biologics, A History of Agents Made from Living Organisms in the Twentieth Century
Alexander von Schwerin, Heiko Stoff and Bettina Wahrig (eds)

17 Bacteria in Britain, 18801939
Rosemary Wall

18 Health and Citizenship: Political Cultures of Health in Modern Europe
Frank Huisman and Harry Oosterhuis (eds)

19 The Politics of Hospital Provision in Early Twentieth-Century Britain
Barry M. Doyle

20 Institutionalizing the Insane in Nineteenth-Century England
Anna Shepherd

21 Psychiatry and Chinese History
Howard Chiang (ed.)

F ORTHCOMING T ITLES

Stress in Post-War Britain
Mark Jackson

The Rockefeller Foundation, Public Health and International Diplomacy, 19201945
Josep L. Barona

The Politics of Vaccination: A Global History
Christine Holmberg, Stuart Blume and Paul R. Greenough (eds)

First published 2015 by Pickering & Chatto (Publishers) Limited

Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

Taylor & Francis 2015

Jean-Paul Gaudillire and Ulrike Thoms 2015

To the best of the Publishers knowledge every effort has been made to contact relevant copyright holders and to clear any relevant copyright issues.
Any omissions that come to their attention will be remedied in future editions.

All rights reserved, including those of translation into foreign languages. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Notice:
Product or corporate names may be trademarks or registered tradem arks, and are used only for identification and explanation without intent to infringe.

BRITISH LIBRARY CATALOGUING IN PUBLICATION DATA

The development of scientific marketing in the twentieth century: research for
sales in the pharmaceutical industry. (Studies for the Society for the Social
History of Medicine)
1. Drugs Marketing History 20th century. 2. Pharmaceutical industry
History 20th century. I. Series II. Gaudilliere, Jean-Paul, 1957, editor. III.
Thoms, Ulrike, 1962, editor.
338.4761510904-dc23

ISBN-13: 978-1-84893-559-4 (hbk)
Typeset by Pickering & Chatto (Publishers) Limited

Contents

Jean-Paul Gaudillire and Ulrike Thoms

Nils Kessel

Ulrike Thoms

Quentin Ravelli

Stephan Felder, Jean-Paul Gaudillire and Ulrike Thoms

Christian Bonah

Anne-Sophie Mazas

Tricia Close-Koenig and Ulrike Thoms

Lisa Malich

Jean-Paul Gaudillire

Lucie Gerber

Christian Bonah is a professor of the history of medical and health sciences at the University of Strasbourg and a member of the Institut Universitaire de France. He has worked on the comparative history of medical education, the history of medicaments and the history of human experimentation, and was one of the initiators of the ESF drug network and the GEPHAMA project. His recent work includes research on risk perception and management in drug scandals as well as studies on medical film. Selected publications include: Lexprimentation humaine. Discours et pratiques en France, 19001940 (Paris: Les Belles Lettres, 2007) and Harmonizing Drugs: Standards in 20th Century Pharmaceutical History (Paris: Glyphe, 2009).

Tricia Close-Koenig has been part of the GEPHAMA project as a post-doctoral researcher. She completed her PhD at the University of Strasbourg in 2011, with a thesis that analysed the emergence of medical lab analyses as medical and economic entities within a theoretical framework of knowledge-based economies. In 2011 and 2012, she worked on the DFG-ANR GEPHAMA project, before she became the project manager for the INTERREG project, Projections du Rhin Suprieur, Rhinfilm (SAGE UMR7363, University of Strasbourg), and a collaborator in the ERC project Ways of Writing (Institute for the History of Medicine at the Charit-Berlin). Her main interests are the history of management and administration in medicine, through collecting and cataloguing, notably in French cancer institutes, and the pathological anatomy practices of diagnosis. Her on-going work further considers the history of medical film.

Stephan Felder studied contemporary history, religious studies and philosophy at the Freie Universitt Berlin and the Technische Universitt Berlin until 2008, when he moved on to study medicine at the Charit Universittsmedizin Berlin. He participated as a scientific assistant in the GEPHAMA project of the Institute for the History of Medicine at the Charit Berlin (200912). His interests focus on the history of medicine, knowledge and belief systems. He works as a physician.

Jean-Paul Gaudillire is a senior researcher at the French Institute for Health and Medical Research (INSERM), Paris, and the director of the Center of Medicine, Sciences, Health, Mental Health and Health Policy (CERMES3). He was one of the initiators of the ESF drug network and the GEPHAMA project. His works cover the fields of the history of biomedicine and biomedical innovations, the relations between science, industry and medical practice, the transformation of medical research in the twentieth century and the history of globalization. Among his many publications are the special edition Standardizing and Marketing Drugs in the 20th Century, History and Technology , 26 (2013), which he edited together with Ulrike Thoms, Une marchandise scientifique? Savoirs, industrie et rgulation du mdicament dans lAllemagne des annes trente, Annales Histoire, sciences sociales , 65 (2010), pp. 89120, and Ways of Regulating Drugs in the 19th and 20th Centuries (Basingstoke: Palgrave Macmillan, 2013), which he edited together with Volker Hess.

Next page

1234567...70

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry»

Look at similar books to The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

Billy Kenber

Sick Money: The Truth About the Global Pharmaceutical Industry

Kathleen E McCormick

Quality (Pharmaceutical Engineering Series), 2

Matthew B. Flynn

Pharmaceutical Autonomy and Public Health in Latin America: State, Society and Industry in Brazil’s AIDS Program

Olga V. Marchenko (editor)

Quantitative Methods in Pharmaceutical Research and Development: Concepts and Applications

Henry Stuart

Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact

LaMattina

Devalued and distrusted can the pharmaceutical industry restore its broken image?

Rob Whewell

Supply Chain in the Pharmaceutical Industry: Strategic Influences and Supply Chain Responses

Wertheimer

The Book of Pharmaceutical & Healthcare Lists

Babar

Pharmaceutical Prices in the 21st Century

Tony Kennedy

Pharmaceutical project management

Greg Felker

The pharmaceutical industry in India and Hungary: policies, institutions, and technological development, Volumes 23-392

Nigel Halls

Achieving Sterility in Medical and Pharmaceutical Products (Drugs and the Pharmaceutical Sciences)

Discussion, reviews of the book The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.