D Ser SS ies ISSN: erer 2153-5418 D ies ISSN: 2153-5418 D ies ISSN: 2153-5418 ONG ONG ONGSR SR SR Mo M r o gan r & gan C & l C a l ypoo a l ypoo P l ub P lis ub h lis er h s SyntheSiS LectureS on Data ManageMent er SyntheSiS LectureS on Data ManageMent s SyntheSiS LectureS on Data ManageMentIV IV IVASTASTASTAVSerS ies Editorer:ies Editories EditorZ. : Mer Z. al Mer zso al y zso olu, y zso Case olu, WCase estW eestreest n Reserern Rese vrn Rese e Univve Uni evrsitev yArsityArsityA VA VAFounding Editor EmerFitounding Editor Emer us:itus:M. us: T M. amer T zsu, amer Uni zsu, vUni evrsitev yrsit ofy Wof atW eatreat lore oloolooBig Data IntegrBig Data Integ atr ionatBig Data IntegrBig Data Integ atr ionatXin Luna DongXin L,una DongGo,ogle Inc.Goand Divogle Inc.esh Sand Divresh Sivastava,resh Sivastava,Aivastava,T&T Labs-ResearAcT&T Labs-ResearhcT&T Labs-Resear h The big The data big er data a er is a upo is n upo us: n data us: ar data e ar being e g being ener g being ated, ener anal ated, y anal zy anal ed, zy and ed, used and at used an at unpr an ecedented unpr sc ecedented ale sc , ale , and data-dr and iv data-dr en iv decisio en n decisio making n is making sw is eeping sw thr eeping ough thr al ough l al aspects l of aspects societ of y societ. y ince S the ince value the of value data of data explodes when explodes it when c it an c it be an linked be and linked fused and with fused other with data, other a data, ddr a essing ddr the essing big dat the a intbig datea intgea int rgeationrgation(BDI) ation (BDI) chal c leng hal e is cr leng itic e is cr al to r itic ealizing the pr al to r o ealizing the pr mise of big data. o ealizing the pr mise of big data. 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