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Darlene E. Weingand - Managing Todays Public Library: Blueprint for Change

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Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

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Darlene E. Weingand
Managing Todays Public Library: Blueprint for Change
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title Managing Todays Public Library Blueprint for Change author - photo 1
title:Managing Today's Public Library : Blueprint for Change
author:Weingand, Darlene E.
publisher:Libraries Unlimited
isbn10 | asin:0872878074
print isbn13:9780872878075
ebook isbn13:9780585186344
language:English
subjectPublic libraries--United States--Administration.
publication date:1994
lcc:Z678.W45 1994eb
ddc:025.1/97473
subject:Public libraries--United States--Administration.
Page iii
Managing Today's Public Library
Blueprint for Change
Darlene E. Weingand
1994
LIBRARIES UNLIMITED, INC.
Englewood, Colorado
Page iv
Copyright 1994 Darlene E. Weingand
All Rights Reserved
Printed in the United States of America
No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
LIBRARIES UNLIMITED, INC.
P.O. Box 6633
Englewood, CO 80155-6633
1-800-237-6124
Library of Congress Cataloging-in-Publication Data
Weingand, Darlene E.
Managing today's public library: blueprint for change / Darlene
E. Weingand.
x, 185 p. 1725 cm.
Includes bibliographical references (p. 173) and index.
ISBN 0-87287-807-4
1. Public librariesUnited StatesAdministration. I. Title.
Z678.W45 1994
025. 1'97473dc20 94-4454
CIP
Page v
Contents
Preface
ix
1
Evolution of a Mission
1
Picture 2
The Questions
2
Picture 3
Yesterday's Public Libraries
2
Picture 4
The Emergence of a Planning Mindset
4
Picture 5
The Public Library Development Program
5
Picture 6
Imperatives for Planning: Selecting Appropriate Roles
5
Picture 7
Today and Tomorrow
8
Picture 8
For Discussion
9
Picture 9
Scenario One
9
Picture 10
Notes
10
2
Planning for Change
12
Picture 11
Crisis = Decisions
12
Picture 12
Catalysts for Crisis
13
Picture 13
The Two Sides of Events
13
Picture 14
A Marketing Approach to Planning
14
Picture 15
Beginnings: The Planning Team
17
Picture 16
The Planning Cycle
18
Picture 17
Levels of Effort
18
Picture 18
The Marketing Audit
19
Picture 19
The Marketing Audit as a Management Tool
21
Picture 20
The Marketing Audit: A Profile
22
Picture 21
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