Loren Weisman - Music Business For Dummies
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Start your music career off right with this fun guide to the music industryMusic Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. Youll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart.Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot.Find the right players, agents, and business managersMake more money from your work with smart distributionBuild your brand and get people talking about youGet gigs, go on tour, and keep on growingIf music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.
Loren Weisman: author's other books
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Loren Weisman
Ann Harrison
Michael Miller
Glass Randy
Donald S. Passman
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Music Business For Dummies
Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright 2015 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
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Library of Congress Control Number: 2015941027
ISBN: 97-811-1904965-4
ISBN: 97-811-1904946-3 (ePub); ISBN: 97-811-1904944-9 (ePDF)
Music Business For Dummies
Visit www.dummies.com/cheatsheet/musicbusiness to view this book's cheat sheet.
Table of Contents
Introduction
Theres nothing else quite as incredible as being able to make a living in music. Mixing up a schedule that includes making music, recording music, performing music, and handling the business side of music is more obtainable than ever. Whether writing, performing, recording, marketing, studying, or just listening to music, as a fan, a hobbyist, or an aspiring full-time musician, make the most out of every element.
By taking the most responsible steps on the business side of music as you experience all the fun and enjoyment the creative side can bring you, you can find a true joy and a security in the world of music.
Becoming a full-time musician or working in the music business today is easier than ever with recent changes. Its now easier to record music more affordably. You can reach people through social media on a daily basis where you never could before. And there are simple ways to connect and network, as well as promote and market yourself to venues, investors, and record labels.
All you need is a basic understanding of the different elements of the business of music. And thats exactly what this book is about. I cover the array of all the fundamentals for a successful career in the music business of today.
About this Book
This book contains the tools and the basic blueprints to help you build the specific and personalized career you want. This book isnt a lecture, however. You dont have to read it from beginning to end unless you want to. The chapters are organized in a way that most music business careers progress in other words, what needs to be done first before continuing to the next step.
This book
- Encourages you to explore the many different aspects of the music business
- Gives you ideas on where the music business is going
- Deals with the branding, promotional, and marketing requirements both online and off
- Helps you decide on the right logo, font, bio, and basic branding content to describe you and your music
- Discusses the security concerns around copyrights, publishing, contracts, and agreements
- Shows how to create content and market it to connect with new audiences while you maintain the relationship with your existing fans
- Provides different pieces and line items to include in a recording production plan
- Takes a detailed look at music business plans with the costs and the profits
- Teaches you the basics of securing sponsorships and endorsements
- Gives you a step-by-step approach for tracking and analyzing your progress to better understand whats working and what needs to be changed
- Covers an array of problem-solving ideas and basic information on how to persevere, thrive, and survive in todays music business
I also include the best habits to build and maintain success as well as the top ways to present yourself so you can impress industry professionals.
Icons Used in This Book
Peppered throughout this book are helpful icons that present special types of information to enhance your reading experience and help with your forward motion in the music business.
Think of these tips as words of wisdom that when applied can make the music business that much easier and less stressful.
These warnings alert you to potential music business problems that could make your experiences unpleasant, rough, and troublesome. Take note and take them to heart!
I use this icon to point out things that need to be kept in the forefront of your mind when making decisions about your career, the music business as a whole, and the choices you make. Remember these aspects before making decisions to help you make the best choices.Light
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