Michelle Segar - No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

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More Advance Praise for

NO SWEAT

How the Simple Science of Motivation
Can Bring You a Lifetime of Fitness

What a wonderful book! No Sweat is full of inspiration and direct application. Using the latest research, Michelle Segar shows us that the key to staying active is easier than we think. It will change the way you view exercising and help you become the active, energized version of yourself that youve always wanted.

Brian Wansink, Ph.D., author of Mindless Eating and Slim by Design; and Director of the Cornell Food and Brand Lab

Michelle Segar has cracked the elusive code of behavior change in health. The science behind No Sweat helps us break free from the frustrating vicious cycle of failure when most of us embark on a behavior change, and inevitably revert. Michelle shows us how to see and feel movement, fitness, and vitality as gifts we give to ourselves, inspiring a sustainable model for sticking with healthy behaviors.

Jane Sarasohn-Kahn, MA, MHSA, Health Economist and Advisor, THINK-Health and Health Populi blog

No Sweat is a passionate, practical guide to improving health and fitness. Michelle Segar, a world-class expert, brings us the best of science and coaching. This book is the ultimate resource for motivating others and ourselves to exercise moreand enjoy it more.

Adam Grant, Ph.D., Wharton Professor of Management and Psychology; and New York Times bestselling author of Give and Take

As I read No Sweat, I kept thinking thats rightphysical activity has become ritualized and institutionalized to the point that if we arent exercising in a gym, in a class, or in a structured setting then it does not count. Segar takes an alternative approach to reframe the notion of exercise, suggesting that we need to choose to move in meaningful ways as much and as often as we can, whenever and wherever we like. The message that all movement counts is right on. No Sweat is theoretically grounded, engaging, and personal. A better approach to thinking about physical activity, No Sweat should be on the reading list for health promotion students and persons seeking a better way to approach a physically active lifestyle.

Barbara Ainsworth, Ph.D., Past President of the American College of Sports Medicine; and Professor, Exercise Science and Health Promotion, Arizona State University

Dr. Michelle Segar has pioneered solutions for sustainable behavior change that are being used within organizational wellness and health care settings. We are excited to be applying her insights to help large organizations move into the new frontier of organizational well-being.

LuAnn Heinen, Vice President, National Business Group on Health

Dr. Segars book can be used by clinicians and patients alike as an inspiring new tool to engage people in prioritizing their own self-care and sustaining their lifestyle goals with enthusiasm and energy.

Rita Antonson, MSN, APRN, GNP-BC, University of Nebraska Medical Center, College of Nursing

Forget all the reasons why you think you should exercise! In No Sweat, Dr. Segar makes a compelling case for a new approach to how we relate to physical activity. Balancing her experience as both a researcher and an exercise counsellor, and drawing on the most advanced science on behavior change, she offers a much-needed guide to both health professionals and the general public. If physical activity is to be a success story in public health and have a lasting impact on peoples lives, we urgently need to a change in perspective. Dr. Segar shows how we can move toward that goal, by understanding how long-lasting motivation is nurtured, focusing on self-awareness and self-care, and using self-regulatory skills that effectively sustain a more active lifestyle.

Pedro Teixeira, Ph.D., Past President, International Society of Behavioral Nutrition and Physical Activity; and Director of the Physical Activity, Nutrition, and Obesity Group at the University of Lisbon, Portugal

As a personal trainer for 20 years, I have learned that no exercise regimen will work, regardless of intention, without being intrinsically motivated. In No Sweat, Michelle Segar gives fitness professionals like me a detailed and easy-to-understand method to help clients develop a personalized roadmap to making lasting changes and a healthier lifestyle.

Dawn Lovejoy, certified personal trainer, YMCA of Central Massachusetts, Worcester, Massachusetts

No Sweat reminds us that counseling methods based on motivation psychology and decision making are more impactful than imploring health-promoting behavior change with our patients who need to make lifestyle modifications. Using real client stories and research, Segar shows us how to get better behavioral outcomes with patients, using an incremental strategy. This book will be valuable for individuals trying to make fitness changes on their own, and for physicians who need patient aids to encourage lifestyle modifications.

Halley S. Faust, M.D., MPH, MA, Past President, American College of Preventive Medicine; and Clinical Associate Professor, Department of Family and Community Medicine, University of New Mexico

In this exceptional, evidence-based book, Michelle Segar shows us how to make truly lasting changes in our own lives and in the lives of others. It will be a centrally important book for both wellness coaches and their clients.

Ben Dean, Ph.D., Founder, MentorCoach; co-author, Positive Psychology Coaching

How the Simple Science of Motivation

Can Bring You a Lifetime of Fitness

MICHELLE SEGAR, PH.D.

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This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

No Sweat is designed to provide helpful information on creating sustainable motivation and behavior change. This book does not make any medical recommendations and is not meant to be used to prevent or treat any medical condition.

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Segar, Michelle L.
No sweat : how the simple science of motivation can bring you a lifetime of fitness / Michelle L. Segar. -- First Edition.