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Joseph Babcock - Mastering predictive analytics with Python : exploit the power of data in your business by building advanced predictive modeling applications with Python

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Joseph Babcock Mastering predictive analytics with Python : exploit the power of data in your business by building advanced predictive modeling applications with Python
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Mastering Predictive Analytics with Python

Mastering Predictive Analytics with Python

Copyright 2016 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: August 2016

Production reference: 1290816

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78588-271-5

www.packtpub.com

Credits

Author

Joseph Babcock

Reviewer

Dipanjan Deb

Commissioning Editor

Kartikey Pandey

Acquisition Editor

Aaron Lazar

Content Development Editor

Sumeet Sawant

Technical Editor

Utkarsha S. Kadam

Copy Editor

Vikrant Phadke

Project Coordinator

Shweta H Birwatkar

Proofreader

Safis Editing

Indexer

Monica Ajmera Mehta

Graphics

Kirk D'Pinha

Production Coordinator

Nilesh Mohite

Cover Work

Nilesh Mohite

About the Author

Joseph Babcock has spent almost a decade exploring complex datasets and combining predictive modeling with visualization to understand correlations and forecast anticipated outcomes. He received a PhD from the Solomon H. Snyder Department of Neuroscience at The Johns Hopkins University School of Medicine, where he used machine learning to predict adverse cardiac side effects of drugs. Outside the academy, he has tackled big data challenges in the healthcare and entertainment industries.

About the Reviewer

Dipanjan Deb is an experienced analytics professional with 16 years of cumulative experience in machine/statistical learning, data mining, and predictive analytics across the healthcare, maritime, automotive, energy, CPG, and human resource domains. He is highly proficient in developing cutting-edge analytic solutions using open source and commercial packages to integrate multiple systems in order to provide massively parallelized and large-scale optimization.

Dipanjan has extensive experience in building analytics teams of data scientists that deliver high-quality solutions. He strategizes and collaborates with industry experts, technical experts, and data scientists to build analytic solutions that shorten the transition from a POC to a commercial release.

He is well versed in overarching supervised, semi-supervised, and unsupervised learning algorithm implementations in R, Python, Vowpal Wabbit, Julia, and SAS. Distributed frameworks including Hadoop and Spark, both in-premise and in cloud environment. He is a part-time Kaggler and IOT/IIOT enthusiast (Raspberry Pi and Arduino prototyping).

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Preface

In Mastering Predictive Analytics with Python , you will work through a step-by-step process to turn raw data into powerful insights. Power-packed with case studies and code examples using popular open source Python libraries, this volume illustrates the complete development process for analytic applications. The detailed examples illustrate robust and scalable applications for common use cases. You will learn to quickly apply these methods to your own data.

What this book covers

, From Data to Decisions Getting Started with Analytic Applications , teaches you to describe the core components of an analytic pipeline and the ways in which they interact. We also examine the differences between batch and streaming processes, and some use cases in which each type of application is well-suited. We walk through examples of both basic applications using both paradigms and the design decisions needed at each step.

, Exploratory Data Analysis and Visualization in Python , examines many of the tasks needed to start building analytical applications. Using the IPython notebook, we'll cover how to load data in a file into a data frame in pandas, rename columns in the dataset, filter unwanted rows, convert types, and create new columns. In addition, we'll join data from different sources and perform some basic statistical analyses using aggregations and pivots.

, Finding Patterns in the Noise Clustering and Unsupervised Learning , shows you how to identify groups of similar items in a dataset. It's an exploratory analysis that we might frequently use as a first step in deciphering new datasets. We explore different ways of calculating the similarity between data points and describe what kinds of data these metrics might best apply to. We examine both divisive clustering algorithms, which split the data into smaller components starting from a single group, and agglomerative methods, where every data point starts as its own cluster. Using a number of datasets, we show examples where these algorithms will perform better or worse, and some ways to optimize them. We also see our first (small) data pipeline, a clustering application in PySpark using streaming data.

, Connecting the Dots with Models Regression Methods , examines the fitting of several regression models, including transforming input variables to the correct scale and accounting for categorical features correctly. We fit and evaluate a linear regression, as well as regularized regression models. We also examine the use of tree-based regression models, and how to optimize parameter choices in fitting them. Finally, we will look at a sample of random forest modeling using PySpark, which can be applied to larger datasets.

, Putting Data in its Place Classification Methods and Analysis , explains how to use classification models and some of the strategies for improving model performance. In addition to transforming categorical features, we look at the interpretation of logistic regression accuracy using the ROC curve. In an attempt to improve model performance, we demonstrate the use of SVMs. Finally, we will achieve good performance on the test set through Gradient-Boosted Decision Trees.

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