Brenda Bernstein - How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: Updated for 2019 (14th Edition)

Copyright

Copyright 2012-2019 rev. by Brenda Bernstein

Project Managed with AuthorDock.com

All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except in the case of a reviewer, who may quote brief passages embodied in critical articles or in a review.

Trademarked names appear throughout this book. Rather than use a trademark symbol with every occurrence of a trademarked name, names are used in an editorial fashion, with no intention of infringement of the respective owners trademark.

The information in this book is distributed on an as is basis, without warranty. Although every precaution has been taken in the preparation of this work, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this book.

How to Write a KILLER LinkedIn Profile is the only book we know of that is updated to the new 2019 interface!

Heres just some of whats been changed in this e-book edition (14th Edition):

Revised images and instructions throughout to match LinkedIns new redesign

Updates on which features have disappeared and which have moved

New chapter on how to communicate on LinkedIn

Chapter on LinkedIn Groups de-emphasized and moved to a Bonus Tip

How to identify what keywords people are entering to find you ()

How to make the most of Mutual Connections ()

LinkedIns new Voice Messaging & Location features ()

The new consecutive positions layout ()

Photo/video tagging and stickers ()

Using GIFs, emojis, photos and mentions in comments ()

Giving Kudos feature ()

Sharing video updates ()

New Jobs tools: Jobs Insights, Job Title Highlights, and Salary Highlights ()

How to ask for a referral ()

The new How You Match feature in Jobs ()

LinkedIn Jobs new Easy Apply option ()

How to request a revised recommendation ()

Updated instructions for backing up your profile ()

Updated instructions for creating a company page ()

LinkedIns new company page Content Suggestions feature ()

Setting up two-step account verification to protect your profile ()

Revised instructions for creating a Secondary Language Profile ()

The new face of LinkedIn groups ()

Updated character limits for profile sections ()

The latest hot skills and buzzwords to avoid ()

Updated instructions on how to get free e-book updates ()

New Appendix! Setting & Privacy at-a-glance ()

Whats Been Discontinued

LinkedIn has discontinued the following features since Edition 13:

LinkedIn Lookup

Request an Introduction

Conversation Starters

Analytics for regular status updates (only analytics for Publisher articles)

Email notifications for activity within your network

Group activity notifications

Group announcements

Group job conversations

LinkedIn Pulse

Sharing Bookmarklet

Old LinkedIn badges

if you have a topic, idea, or question youd like me to address, either in the next release or on the KILLER Facebook page. Im listening!

Appreciations

I dont know what I would have done without my Virtual Assistant, Jeanne Goodman, who has spent countless hours revising images and instructions throughout this book. She keeps me sane, able to focus on my business, and available for the speaking opportunities drummed up by my dedicated publicity guy, Scott Becher.

Brian Schwartz of SelfPublish.org, initially my publisher, continues to do a wonderful job of converting edition upon edition of How to Write a KILLER LinkedIn Profile into Kindle format.

I am particularly grateful in this 14th edition to Anne Marie Segal and Ashley Watkins, whose webinars about LinkedIn and the job search taught me valuable information that is included in this book.

Each person who has written a recommendation for me on Amazon has made my book continue to reach thousands of people who benefit in their businesses and careers.

Thank you to all of you, and to many more I did not mention, for making How to Write a KILLER LinkedIn Profile a longstanding success!

And thank you in advance for your generosity in considering reviewing this book on Amazon. Your support makes a difference.

Brenda

Post a review on Amazon!

Table of Contents

Reviews

Within a few weeks of my complete profile overhaul, I was contacted on LinkedIn by a Director from a company completely outside of my industry. I applied for the position, which was a PERFECT fit for my skills and work style. I got the job!

-Sara Kay, Project Coordinator, Los Angeles CA

I reached [the] top position for my area of expertise and location, [which led to] several offers from headhunters and CEOs. Just this month, I started a new job - and guess what? The CEO of my new company contacted me through LinkedIn!

- Charlotte L., Editor, Barcelona, Spain

I saw a sustained 4-5X traffic increase on LinkedIn by the time I was done. [My new profile] led to many new business contacts as well as an invite for an advisory board seat at a top university.

- Joseph P., Board of Advisors at NJIT, New York, NY

I got an interview within a week of implementing the changes.

- zmyers, Amazon Reviewer

I used this book to improve my boss profile and got him 20% more views.

- Danielle, France

My LinkedIn rating went from 17% to 95%. I have received calls from recruiters who called after looking at my revised profile. This is a very worthwhile investment - cant recommend it enough!

- Simon A., Writer, Production Manager, Vancouver, Canada

I got a job interview! I am at the top of the search function list for my industry in a 50-mile radius.

- Matthew W., EMT, Orange County, CA

I have had a 73% increase in profile views in the last week. Thank You!

- Simon Crowther, Project Manager, Greater Manchester, UK

As a LinkedIn trainer myself, its good to know I have a resource like this for my clients to help them after theyve left my classroom.

- Michael Phelps, LinkedIn Trainer, Little Rock, AR

About the Author

Brenda Bernstein, Founder and Senior Editor at The Essay Expert LLC, is a #1 best-selling author, an in-demand speaker & consultant, and an award-winning resume writer, holding Certified Executive Resume Master and Certified Master Resume Writer certifications from Career Directors International. Her first book, How to Write a KILLER LinkedIn Profile, has been featured in Fortune and Forbes Magazines; the book has consistently ranked in the top 30 in Amazons business writing skills e-book category since July 2012. Her other e-books,