Álvaro Rocha - Marketing and Smart Technologies: Proceedings of ICMarkTech 2019

The Smart Innovation, Systems and Technologies book series encompasses the topics of knowledge, intelligence, innovation and sustainability. The aim of the series is to make available a platform for the publication of books on all aspects of single and multi-disciplinary research on these themes in order to make the latest results available in a readily-accessible form. Volumes on interdisciplinary research combining two or more of these areas is particularly sought.

The series covers systems and paradigms that employ knowledge and intelligence in a broad sense. Its scope is systems having embedded knowledge and intelligence, which may be applied to the solution of world problems in industry, the environment and the community. It also focusses on the knowledge-transfer methodologies and innovation strategies employed to make this happen effectively. The combination of intelligent systems tools and a broad range of applications introduces a need for a synergy of disciplines from science, technology, business and the humanities. The series will include conference proceedings, edited collections, monographs, handbooks, reference books, and other relevant types of book in areas of science and technology where smart systems and technologies can offer innovative solutions.

High quality content is an essential feature for all book proposals accepted for the series. It is expected that editors of all accepted volumes will ensure that contributions are subjected to an appropriate level of reviewing process and adhere to KES quality principles.

** Indexing: The books of this series are submitted to ISI Proceedings, EI-Compendex, SCOPUS, Google Scholar and Springerlink **

More information about this series at http://www.springer.com/series/8767

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This book is composed of the papers written in English and accepted for presentation and discussion at the 2019 International Conference on Marketing and Technologies (ICMarkTech19). This conference had the support of the University Institute of Maia and Polytechnic Institute of Maia, and AISTI (Iberian Association for Information Systems and Technologies). It will take place at Maia, Porto, Portugal, during November 2729, 2019.

The 2019 International Conference on Marketing and Technologies (ICMarkTech19) is an international forum for researchers and professionals to present and discuss the latest innovations, trends, results, experiences, and concerns in the various fields of marketing and technologies related to it.

The Program Committee of ICMarkTech19 was composed of a multidisciplinary group of 152 experts and those who are intimately concerned with marketing and technologies. They have had the responsibility for evaluating, in a double-blind review process, the papers received for each of the main themes proposed for the conference: (A) artificial intelligence applied in marketing; (B) virtual and augmented reality in marketing; (C) business intelligence databases and marketing; (D) data mining and big datamarketing data science; (E) Web marketing, e-commerce, and v-commerce; (F) social media and networking; (G) omnichannel and marketing communication; (H) marketing, geomarketing, and IoT; (I) marketing automation and marketing inbound; (J) machine learning applied to marketing; (K) customer data management and CRM; and (L) neuromarketing technologies.

ICMarkTech19 received 104 contributions from 19 countries around the world. The papers accepted for presentation and discussion at the conference will be published by Springer (this book) and by AISTI and will be submitted for indexing by ISI, Ei Compendex, Scopus, DBLP, and/or Google Scholar, among others.

We acknowledge all those who have contributed to the staging of ICMarkTech19 (authors, committees, and sponsors). We deeply appreciate their involvement and support that was crucial for the success of ICMarkTech19.