Kihlstedt Andrea. - Capital Campaigns

STRATEGIES THAT WORK

FOURTH EDITION

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I dedicate this book to the many people who have the vision to imagine how to do more good in the world and the courage and will to make it happen.

Capital Campaigns: Strategies That Work, Fourth Edition is a two-part resource. This book is a great guide, but youll also find all the exhibits in this book, as well as some additional resources and lots more information, at my website, www.capitalcampaignmasters.com.

Theres even a section of my website set up specifically to accompany this book. You can find those pages at www.capitalcampaignmasters.com/strategies.

Ive written this to be a practical and approachable resource for anyone considering a nonprofit capital campaignand I definitely mean anyone:

• Development directors;

• Board chairs or other members;

• Nonprofit executive directors;

• Executive directors;

• First-time capital campaigners; or

• Experienced capital campaigners looking to add fresh life to the process.

No matter why youre contemplating or committing to a capital campaignand no matter whether youre involved with a brand new startup nonprofit or an established, national organizationIve created this book to be your roadmap to success.

Through this books 19 chapters, Im going to tell you everything you need to know about the scary, exciting, daunting, frustrating, and even elating process of conducting a successful capital campaign.

So how can you use this book to achieve the best results for your organization?

1. Since Ive created this book as a step-by-step guide, you may choose to start at the beginning and work chapter by chapter to plan, implement, and guide your capital campaign to success. I particularly recommend this approach to beginning campaigners! (And make sure that you refer back to the glossary if you run into terms that are new or unfamiliar to you.)

2. If youre already in the midst of a campaignor youre an experienced campaigner looking for the latest in best practicesskip to the chapters you need most right now and go back as needed.

3. Ive included graphs, charts, questionnaires, and other guides throughout that you can customize to fit your campaigns needs. But dont run to the copy machineall of these materials (and more) are available online at www.capitalcampaignmasters.com/strategies.

4. At the end of most chapters, Ive included some referrals for additional resources or places to look for more information. Use those resources for deeper dives into any of the topics covered in this book, and you can always visit my website at www.capitalcampaignmasters.com to learn about emerging trends or new resources in the field.

5. Although this book is written largely with U.S. nonprofits in mind, as thats my core area of experience, capital campaigns are increasingly a global phenomenon. Especially if youre outside of the United States, I suggest that you check with your local regulatory authority to learn how the IRS compliance guidelines here translate to satisfy the laws and regulations for your jurisdiction.

If youve heard that this type of campaign is a lot of work, youve heard correctly. But if your organization is solid, and if you follow the practices spelled out in this book, your chances of success are very high. The basic processes behind planning and organizing capital campaigns have been tested for decades and found effective; theyre not based on magic but on human nature and the norms that influence how we behave in our culture.

If you follow the process, youll be likely to reach and even exceed your goaland come out the other end of your campaign with a stronger, more resilient organization for years to come.