Text copyright 2016 by Andrew Cooper.
Photographs copyright 2016 by Alistair Richardson.
All rights reserved. No part of this book may be reproduced
in any form without written permission from the publisher. ISBN 9781452159171 (epub, mobi) Library of Congress Cataloging-in-Publication Data:
Names: Cooper, Andrew, 1981- author.
Title: Juice Manifesto / Andrew Cooper.
Other titles: Juiceman | Juice manifesto
Description: San Francisco : Chronicle Books, [2016] | Originally published under the title: Juiceman. | Includes index.
Identifiers: LCCN 2016012709 | ISBN 9781452158877 (hardback)
Subjects: LCSH: Smoothies (Beverages) | Fruit juices. | Functional foods. | Fruit juicesTherapeutic use. |
BISAC: COOKING / Health & Healing / Weight Control. | LCGFT: Cookbooks.
Classification: LCC TX817.S636 C66 2016 | DDC 641.8/75dc23 LC record available at https://lccn.loc.gov/2016012709 Design by Smith & Gilmour Chronicle Books LLC
680 Second Street
San Francisco, California 94107
www.chroniclebooks.com Chronicle books and gifts are available at special quantity discounts to corporations, professional associations, literacy programs, and other organizations. | LCGFT: Cookbooks.
Classification: LCC TX817.S636 C66 2016 | DDC 641.8/75dc23 LC record available at https://lccn.loc.gov/2016012709 Design by Smith & Gilmour Chronicle Books LLC
680 Second Street
San Francisco, California 94107
www.chroniclebooks.com Chronicle books and gifts are available at special quantity discounts to corporations, professional associations, literacy programs, and other organizations.
For details and discount information, please contact our corporate/premiums department at or at 1-800-759-0190.
INTRODUCTIONTHE JUICEMAN STORY
As a northern lad growing up, writing a book about juice was never something I imagined I would do! My introduction to fresh fruit and vegetables did start at an early age, as my mum made sure that we had as much home-grown and natural food as possible. But it wasnt until I was a bit older that I realized perhaps Mum actually does know best even though some of the soups she made were a bit... odd. (Sorry, Mum.) Now I feel really lucky to have been raised in that way. Some of my best memories are of home-cooked family meals.
My granddad Andrew was a baker and my granddad Jack a butcher, so I was surrounded by enthusiastic food lovers from an early age. They taught me all about food: how to touch, smell and taste ingredients. And Ive always been interested in where food comes from, having spent hours digging up potatoes and pulling up carrots for my mum on a Sunday morning. When I was seventeen, I broke the family mold and headed to London to pursue a career in music and fashion. I was no different from anyone else my age and was overdoing it by going out all the time. But I managed to supplement my busy lifestyle with healthful food and juices.
I bought my first juicer at nineteen, an old-fashioned model that you had to put a paper liner into to catch the pulp. All of my friends thought I was an oddball for buying it. But it made great juice, even though the washing up afterward was a killer. Luckily, juicers became increasingly efficient, and my love for juicing grew and grew. I would take regular trips to the farmers market in Queens Park for the wonderful fresh fruit and veggies. Then my wife, Jane, and I had our very own escape to the country when our daughter, Taylor, was born and we bought an old fruit farm up in Cheshire.
At the same time, I was flying to the United States weekly for modeling and acting jobs. When being fit and healthy and looking as good as possible is part of your job, it really makes you think about what you are putting into your body. Plus kids, as anyone with them will know, add a whole new dimension to your life. I was experiencing tiredness that I never knew existed and so I decided to try to combat this by incorporating as many nutritious foods into my diet as possible. I found juicing to be a brilliant way to achieve this.
GET YOUR 5-A-DAY IN A GLASS
I believe there is no better way to load up on vitamins and enzymes than having a glass of green juice.
At Juiceman, we can get 41/2 pounds of vegetables into a 1-pint bottle of juice. Imagine eating through 41/2 pounds of vegetables on your plate! As for smoothies, they are my meal in a glass because my nutritional needs can be met in an instant. If Im home late or I need a quick fix, I will always make a green smoothie. Fruit and vegetables are simply amazing. The amount of vitamins and enzymes that they contain is unreal. When Jane and I moved back to London, one of the best things I did was plant my own veggie patch I couldnt believe how much I could grow in such a small area.
Im a firm believer in the fresher the better. The difference between an apple picked from the tree to one from the supermarket is huge. To harness that freshness, or get as close to it as possible, was my ultimate goal. And by juicing the freshest produce, all the vitamins, enzymes and minerals can be in your system in an instant. I started to share my enthusiasm for juices, smoothies and raw food with my family and friends.
LIFE.
My handprint is the logo used on all of our products, and it symbolizes the journey from seed to bottle. It emphasizes my original vision to create an ethical and sustainable juice business, and you will also see it used throughout this book to flag my absolute favorite recipes. Unfortunately, were now a society obsessed with fad diets and losing weight when what we really should be focusing on is our health. If we were all healthy, we wouldnt need to diet! The phrase Life. Long. used on Juiceman products sums up the Juiceman ethos: our wish for health and longevity.
We believe that a nutritious diet can go a long way, and its our aim to make this a sustainable lifelong habit that is easy, fun and enjoyable. And now I want to share my passion and lifestyle with you, and to show that its easy to create great-tasting and nutritious food and drinks at home. This book can help you:
- increase your energy levels
- get clearer skin
- reduce your cholesterol
- build stronger, healthier bones
- boost your immune system
- eliminate sugar and caffeine cravings
- get better-quality sleep
- improve recovery from exercise
- improve productivity
JUICE KIDS
A huge reason for starting Juiceman was my mission to get kids to enjoy nutritious juices and smoothies and to stop consuming so many processed foods and soda. My own kids love the recipes in this book. Of course there are times when they will want cotton candy over a fresh organic apple and carrot juice they are kids after all! But its about finding a balance. There are lots of fun ways to integrate healthful food and drink recipes into their lives such as smoothie bowls, ice pops, ice cream and flavored ice cubes.
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