Fromm Jeff - Millennials with kids marketing to this powerful and surprisingly different generation of parents

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Advance Praise for Millennials with Kids

A great read! Providing a fresh look at the American family, this book is chock-full of strategy, but written in a way that makes you feel like you are grabbing a coffee with the authors. Millennials with Kids is both informative and entertaining and tells the story of a changing market influenced by the most powerful generation to date.

Julia Kanouse, Vice President of Marketing, National Restaurant Association

Could not put this book down! Millennials with Kids offers a new look into a generation that approaches parenting in a completely different way. You will finish this book knowing how to effectively engage and inspire these young parents.

Patty Fair, Brand and Consumer Insights Expert, Whole Foods

Embracing new marketing strategies like the Brand Atom will be imperative for businesses wanting to succeed in the digital era. Jeff and Marissa have developed new schemas that will not only help us to better understand the millennial parent cohort but will also guide the future of marketing. Great read for those invested in making an impact in our market today.

Jenny Rooney, Editor of CMO Network, Forbes

Millennials with Kids should be required reading for marketers and executives looking to understand this young, influential segment. It busts many myths and provides rich frameworks and case studies that show what is and isnt effective with this demographic.

Sucharita Mulpuru-Kodali, Retail Analyst, Forrester Research

There were numerous times throughout the book where I thought, Wow, this could be me. I eat there; I buy that; I shop like that; thats important to me and the list goes on. As both a millennial mom and an Executive Chef at Applebees, this book is a must-read for brands looking to connect with other mompreneurs like myself. Jessica James, Executive Chef, Applebees, and writer for RealFamilyKitchen.com

As we are reimagining ways the National Turkey Federation can connect with modern consumers, Millennials with Kids could not be more timely. This book has helped guide our vision and strategy for connecting with millennial families of the future.

Joel Brandenberger, President, National Turkey Federation

Fromm and Vidler dish up much more than interesting food-for-thought in Millennials with Kids. If you or your firm have an appetite to capitalize on the many opportunities represented by the massive millennial market, their book serves up a veritable feast of rich and actionable insights.

Bradley (Woody) Bendle, Consumer Experience & Insights Expert, Payless ShoeSource Worldwide

In Millennials with Kids, Jeff and Marissa have created a narrative, peppered with real strategy and tangible takeaways, that explains the shifting paradigm of parenthood in the digital age. It is a must-read for marketers trying to reach this influential and ever-evolving generation.

Stephanie Sladkus, Publisher, People StyleWatch at Time Inc.

The ideas and strategies in Millennials with Kids enabled us to improve our retail and marketing strategies to ensure more of our premium treats made it to the pet parents who love our brand.

Scott Ragan, President, Three Dog Bakery

Book is long on actionable insights... easy-to-follow case studies and a few marketing models that break the old-school rules.

Jim Elms, Chief Executive Officer, Initiative

Millennials with Kids is a great resource to better understand an important subset of an increasingly influential driver of consumer spending. Brand marketers, executives, and investors who read this book will gather key insights into who millennial parents are, what motivates them, and how influential they can be to achieving business results.

Steph Wissink, Senior Research Analyst, Piper Jaffray

The transition from consumer to prosumer is profound and represents the confluence of all the big shifts we see in connectivity, technology, and cultural consciousness. Millennials with Kids captures the importance of these shifts and offers both substantial guidance and encouraging examples to help us confidently navigate a transforming society.

Nancy Giordano, Applied Futurist and Founder, Play Big Inc. and Cultural Acupuncture

Millennials with Kids is a true testament to how quickly the market changes. The Millennials we thought we knew are now parents and are viewing brands through an entirely different lens. Jeff and Marissa do a wonderful job staying ahead of trends and providing the most actionable tips and tricks to keep up with this constantly changing generation.

Neeli Bendapudi, Dean, University of Kansas School of Business

A complete decoding of this enigmatic generation would take volumes, but the Turing-esque cryptography orchestrated by Fromm in his second work provides great insight into the real messages being delivered behind the behaviors of Millennial parents.

Chris Carlisle, Vice President & General Manager, Jarden Home Brands

Millennials with Kids gives me tools and actionable examples to drive engagement in a digital, social and mobile world thats constantly changing. And most importantly gives me insight into one of the most influential demographics in our society today.

Dave Finnegan, CIO/VP Tech and Interactive, The Orvis Company

Grounded in research, Millennials with Kids investigates the changing mindsets of young adults as they take on more responsibilities and start families for the first time. Jeff and Marissa explore what it truly means to be a millennial parent, and help bring light to a generation that we once considered to be an enigma.

Olga Osminkina-Jones, Vice President Marketing Danone Waters of America

marketing to this powerful and
surprisingly different generation
of parents

JEFF FROMM AND MARISSA VIDLER

CHAPTER 1
Who Are They Now?

CHAPTER 2
Welcome to the Ization Nation

CHAPTER 3
Fifty Shades of Your Brand

CHAPTER 4
The Power of Energy

CHAPTER 5
The Middle of the Road Could Be the End

CHAPTER 6
Spotlight on Millennial Dads

As the CEO of Beazer Homes, I have had my eye on the Millennial generation for several years. You simply cant be in a consumer-facing business without acknowledging that we face an unprecedented test: Understand, interact with, and ultimately meet the needs of these Millennials, or run the risk of being passed by the most important demographic wave of the century. It is not an exaggeration to say that these enigmatic and yet powerful young adults hold most consumer markets in the palms of their hands. Their behaviors and preferences will impact the future of todays most successful brands even as they embrace new and disruptive brands.