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Australian Mezzanine Investments Pty Ltd. - Inside private equity: thrills, spills and lessons

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Australian Mezzanine Investments Pty Ltd. Inside private equity: thrills, spills and lessons

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An eye-opening account of some of the successful deals and spectacular failures in the career of a successful private equity investor. Bill Ferris has led the field in Australian venture capital and private equity for more than 40 years. He has seen his share of successful floats, fly-by night wonders, and companies gone wrong. Here he takes readers into the world of private equity, with a wealth of stories on the successes and failures, deals that went right and deals that went wrong. There are priceless lessons for would-be investors and entrepreneurs in the insights the author can offer-how to raise funds, picking the right people, start-ups versus buyouts, IPOs and trade sales, all lessons drawn from personal experience. Along with numerous case studies of successful and not so successful ventures, Bill Ferris gives a detailed analysis of what makes a successful PE team, looks into the future of private equity, and summarizes the history of the industry from the 1970s.--Rsum de lditeur.

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INSIDE
PRIVATE
EQUITY


BILL FERRIS is regarded as one of the fathers of the venture capital industry in Australia. He formed the countrys first venture capital company in 1970, having studied the then emerging sector in the United States while completing his MBA at the Harvard Business School.

Ferris teamed up in 1987 with close friend Joseph Skrzynski to form Australian Mezzanine Investments Pty Limited (AMIL), a venture capital and private equity funds manager and one of the outstanding successes during the 1990s expansion of the venture capital sector in Australia. Its investments in companies such as Datacraft, Austal Ships, LookSmart, Fingerscan, Seek and many others yielded high returns to the AMIL funds investors. Since 2000, Ferris has been the executive chairman of the successor company to AMIL, the CHAMP Private Equity Group. CHAMP has pioneered the development of the management buy-out business in Australia. Its successful investments in companies such as Bradken, AUSTAR, Study Group International, United Malt Holdings, Manassen Foods, among many others, have yielded impressive returns to investors in the CHAMP funds from Australia and around the world.

Ferris has been chairman of both the Australian Trade Commission (Austrade) and the Australian Venture Capital Association, and in 1990 was made an Officer of the Order of Australia for services to the export industry.

In the health and medical research sector, Ferris has been active as chairman of the Garvan Institute of Medical Research since 2000. He is also chair of the $5.5 billion National Health and Hospitals Fund, one of the Federal Governments Nation-building Funds. In 2011 he was appointed by the Federal Government to a national panel to review and recommend funding for the health and medical research sector.

In 2007 Bill Ferris received the nations highest civic honour, Companion of the Order of Australia, for his philanthropy and services to the medical research sector and his support for venture capital and private equity.

INSIDE
PRIVATE
EQUITY

Thrills, spills and lessons
from the author of
Nothing Ventured, Nothing Gained

BILL FERRIS

This edition published in 2013 First edition published in 2000 Copyright Bill - photo 1

This edition published in 2013
First edition published in 2000

Copyright Bill Ferris, 2000, 2013

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without prior permission in writing from the publisher. The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10 per cent of this book, whichever is the greater, to be photocopied by any educational institution for its educational purposes provided that the educational institution (or body that administers it) has given a remuneration notice to Copyright Agency Limited (CAL) under the Act.

Allen & Unwin
Sydney, Melbourne, Auckland, London

83 Alexander Street
Crows Nest NSW 2065
Australia
Phone: (61 2) 8425 0100
Email: info@allenandunwin.com
Web: www.allenandunwin.com

Cataloguing-in-Publication details are available from
the National Library of Australia
www.trove.nla.gov.au

ISBN 978 1 74331 329 9 (paperback)
ISBN 978 1 74331 598 9 (hardback)

Typeset in 12/15 pt Granjon by Post Pre-press Group, Australia
Printed in China at Everbest Printing Co.

10 9 8 7 6 5 4 3 2 1

To Lea, Ben and Ira, Willea, Jojo and Hugh
(with whom nothing gained compares)

T he writing of Nothing Ventured, Nothing Gained, the precursor to this book, was made possible by taking sabbatical leave from my Australian Mezzanine Investment responsibilities midway through 1999. This three and a half months absence from the office placed an increased load on friends and colleagues whom I named at the time.

In completing this expanded volume I now wish to thank Aja Manu, CHAMPs research associate, for his tireless chasing of details, and my personal assistant, Anthea Pegum, for her professionalism in producing draft after draft of my old technology handwritten text.

As usual, all errors, omissions and shortcomings rest squarely and only with the author.

WDF
October 2012

Contents

AMEAustralian Multimedia Enterprise
AMILAustralian Mezzanine Investments Pty Ltd
ARPUaverage revenue per user
ASXAustralian Securities Exchange
AVCALAustralian Venture Capital Association
CRCCo-operative Research Centre
EBITearnings before interest and tax
EBITDAearnings before interest, tax, depreciation and amortisation
EMAEnterprise Management of Australia Corporation
FMCGfast-moving consumer goods
GFCglobal financial crisis
GIRDGrants for Industry Research and Development
GPgeneral partnership
IIFInnovation Investment Fund
IPOinitial public offering
IRRinternal rate of return
IVCInternational Venture Corporation Pty Ltd
LPlimited liability partner
MACmaterial adverse consequence
MBOmanagement buy-out
MICManagement and Investment Companies
NIESNational Industry Extension Service
PDFPooled Development Funds
PEprivate equity
R&Dresearch and development
REMremuneration committee (CHAMP)
SKUstock-keeping unit
SMEssmall- and medium-size enterprises
SWFsovereign wealth fund
VAvoluntary administration
VCventure capital

PART ONE:
Venture capital, good and bad

I am on the deck of a 16.5-metre Robert Ladddesigned ketch, sailing down the coast of Turkey with my wife. The crew has just served us an aubergine and lemon salad with a side dish of yoghurt and olives. We are washing this down with a cool Bordeaux. The temperature is 27C, the wind is from the north at about 15 knots apparent and we are making 7 or 8 knots, heading from Bodrum down to Simi. Indeed, we are hoping to arrive in time for dinner on that beautiful island, which used to boast the worlds premier shipbuilding industry in the days when the ancient Greeks were all-conquering.

I am part way through a well-earned sabbatical: three months of relaxation and exploration, together with work on the first edition of this book.

After 30 years in the venture capital business I had begun to wonder whether my investing experiences, successful and unsuccessful, would be interesting and even instructive for others, especially those contemplating a career in this most exciting and creative segment of the capitalist system. Finally I decided they might be. So, let me take you now on a sort of picaresque journey replete with venture capital adventures. Hopefully the stories will convey various lessons, some amusing and others sobering. For reasons that will become clear, in a few cases the names of individuals and companies are codenames.

S ince founding Australias first venture capital company in 1970, I have been intrigued by the sector, with what it stands for and what it has and will achieve. Since those early days, the venture capital sector has grown in fits and starts, in recent years maturing into a better organised but still under-resourced segment of the capital markets with approximately $1 billion presently under management.

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