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Sophie Delaplaine - Bartending Your Way to Millions

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Sophie Delaplaine Bartending Your Way to Millions

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A seasoned bartender who earned her stripes working in the hot clubs and bars of Miamis South Beach reveals the secrets to success in the bar and restaurant business.A must read for all bartenders who want to make money. This is the best bar book I have ever read!Yagiro Lara, Owner of Normans Bar & Grill, Miami BeachGreat! I couldnt have said it better. Im buying copies for every one of my waiters and bartenders and making them read it before the next staff meeting!Timmy Wilcox, Owner of Beaches, Liquor Lounge, Deweys, Teds Hideaway, Bar B Que Beach in miami and Miami BeachI doubled my tips the next night after reading this book.Bjorn Fjosne, Bartender at the Wine Depot, Miami BeachFinally someone has written a book about what actually happens behind the bar. Sophie Delaplaine has captured the essence of bartending.Jennifer Warren, Southern Wine & SpiritsThis book sums up what it took me 27 years to learn. Even I picked up a few tips.Carlos Rodriquez, Head Bartender at...

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Bartending

Your Way

to Millions

Inside Tips That Will Change Your Life

Sophies Professional Bartenders Guide

Sophie Delaplaine

Copyright 2012 by Sophie Delaplaine

Published on Smashwords

DEDICATION

This book is dedicated to the biggest tippersI know:

Thomas E. Rodgers, Jr., and AndrewDelaplaine.

Other books by the same author:

Delaplaines Country Club Tennis Rules

Secrets of a Male Magnet

Formatted by

* * *

All rights reserved. Without limiting therights under copyright reserved above, no part of this publicationmay be reproduced, stored in or introduced into a retrieval system,or transmitted, in any form, or by any means (electronic,mechanical, photocopying, recording, or otherwise) without theprior written permission of both the copyright owner and the abovepublisher of this book.

Smashwords Edition License Notes

This e-book is licensed for your personalenjoyment only. This e-book may not be re-sold or given away toother people. If you would like to share this book with anotherperson, please purchase an additional copy for each person youshare it with. If you're reading this book and did not purchase it,or it was not purchased for your use only, then you should returnto wherever you bought it and purchase your own copy. Thank you forrespecting the author's work.

* * *

PREFACE

I started bartending when I was eight yearsold. In addition to owning several restaurants and nightclubs, myparents entertained at home quite often. When they invited friendsover for dinner, it really meant come over for drinks and a goodtime. So by the time I started bartending at the Harvard Club andJumping Jack Flash at fifteen, I already had seven years of solidexperience.

Like many bartenders, I started bartendingbecause it was a fun way to earn really good money. It was a job Idid on the side (while I was in college and later to supplement mylack of income from my day jobworking as a producers assistant.)After a while, I realized two things. First, I wasnt making anyprogress on the corporate ladder at my day job. Second, I alwaysmade more money bartending than anyone else at work and thisbartending gig was becoming very, very lucrative. I saved up my tipmoney and opened my first restaurant and bar at 21 years old. I waslucky enough to be in the worlds hot spotSouth Beachand went onto open more nightclubs and similar ventures.

Although I learned a lot of lessons the hardway (it cost me a lot of money) at least we all had fun along theway. As a bartender, I learned how to make a lot of money. Laterfrom an owners perspective, I knew who to hire and who to fire,who was costing me money from incompetence and who was ripping meoff.

The bar/restaurant business is like the Mob.You have to pay your dues, but once you are in, you are in forlife. You never forget your big tippers and spenders and laugh withyour co-workers about the people you met along the way. Even thoughyou may work for different bars, all bartenders know one anotherand treat each other like fraternity brothers or sorority sisters.For the owners it is the same, its just a smaller club. They allknow each other and share the same headaches and stories.

This book shows you how to make a lot ofmoney bartending by teaching you how to provide excellent customerservice, which is the key to making money and being successful inevery field.

While there are dozens of books and schoolsthat teach you how to make a drink, there are none that teach youhow to make money doing it. Isnt that what its all about? Whetheror not you are working part time or in it for the long haul, youwant to know how to make a lot of moneyfast.

In this book I will teach you how to makemore, sell more and how to have fun doing it. Ill show you whatyou need and what you dont. Ill also show you how to get yourdream job and how to keep it. Everything you need to know aboutmaking money as a bartender is in this book. If you follow myadvice, you will own your own bar, restaurant, catering company orparty promotion business within a few years. Then you can startstuffing your mattress with all the cash you make.

After all, CASH IS KING!

* * *

CONTENTS

The Bartender

Personality

First Step

Smiling

Remaining Calm

Looks

Health

Common Sense

The Owner

How To Get Hired

Dressing for the Job

The Application

References

The Short Cut

The Interview

The Follow Up

Taking the Job

How To Stay Hired

Your Boundaries (Things Never To Do)

His Boundaries

6 Types of Bosses How To Make Them Work forYou

The Egomaniac Boss

Doesnt Know the Business Boss

Psycho Boss

Soft Boss

Hard Boss

Medium Boss

Working Together

The Polishing Off

Your Products

The Soft Sell & The Upsell

Liquor & Wine Sales Reps

In the Weeds

Working Three Deep

Your Neighborhood

Cleanliness

Memory

Bar Tricks and Showmanship

Going That Extra Mile (For You, Your Customerand Your Boss)

Unspoken Rules

(Things Youve Always Wondered)

When to Buy a Customer a Drink

Drinking on the Job

When To Talk and When To Work

When You Get Stiffed

How Much Should a Customer Tip?

Adding Gratuity to a Tourists Check

Check the Check

Personal Appearance

Standing Around

Calling in Sick

How To Get Out of a Conversation with aChatty Customer

Rejecting or Accepting Dates

Handling Declined Credit Cards

Dealing with Bums

Serving Other Bartenders

Serving the Owners

Making Change

Cutting Someone Off

Dont Forget to Card for 21

Gossip

Buttering Up Customers &

Buttering Up Your Profits

Extra Attention

Tourists

Regulars

Jokes

Current Events

Introducing One Customer to Another

Cigarettes

How Was Your Day?

Dont Hassle Females

Creating Specialties Just for Them

Running a Tab

Let Them Do the Talking

Discouraging Certain Regulars

Butting Out

Tips - Your Profits

You and Your Tip Jar

Pooling Tips

Tipping Out

Getting Tipped Out & Ripped Off

Counting Out

Discussing Tips

The Basics

Glassware

Tools of the Trade

Gimmicks

Serving Wine, Beer & Water

Wine & Champagne

Beer

Water

Jobs in the Bartending Field

Why Go to a Bar?

Why Bartend?

Barbacks

Service Bartender

Bartender

Bartending for Caterers, Temp Services &Functions

Bartending For Private Parties

Helpful Tips

* * *

The Bartender

PERSONALITY

Personality is the bartenders single mostimportant asset. If you have charisma you can do everythingwrongfrom screwing up the drinks to over charging the customerandcome out of the situation smelling like a rose. The customer willlike you even more, and even leave a bigger tip. Now thats justfine for those that have charisma, but what if you dont? Even ifyou were not born a charmer, you really can learn to be one. Keepreading!

FIRST STEP

Always greet your customer with a smile. Lookthem in the eye and put out a cocktail napkin in front of them.First, you say, Hi, how are you? What would you like to drink?They will usually reply with the drink that they want or they willask, What do you have? Your reply will vary with the type ofdrinks your bar serves or specializes in, and your tip will in mostcases depend on your answer. Never be short tempered or give themthe impression that you are impatient. If they knew what you had tooffer they would not be asking. They will appreciate you spending afew extra minutes with them. It also gives you the opportunity tofind out where theyre from and chat with them about the bar,restaurant, and the area. Smile and tell them what you have tooffer. If it is a full bar, name the beers, correctly pronounce thewines available by the glass, describe special frozen drinks, andhow the specialties of the house are created.

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