Panos A. Panay - Two Beats Ahead: What Musical Minds Teach Us About Innovation

Two Beats Ahead is the first of its kinda book that turns on its ear the popular myth that business and the arts are at odds with each other. There is so much we can learn from musicians about innovation and creativity in business, and in this groundbreaking and riveting book, Panos A. Panay and R. Michael Hendrix show us exactly what were missing.

Amy Cuddy, social psychologist and bestselling author of Presence

I have always believed that the best outcomes in life come from the discipline of business combined with the chaos of art. All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead, Panay and Hendrix prove it. This is a must-read if you want to enjoy finding the path of least resistance to the dream you are chasing!

Kevin OLeary, Shark Tank investor and chairman, OShares ETFs

At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership, and design, and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity.

Tim Brown, chair of IDEO and author of Change by Design

For a long time, researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity, and innovation. This book is a roadmap for innovators, entrepreneurs, and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities.

Deepak Chopra, MD

How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Panay and Hendrix show that a musicians perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are.

David Kelley, founder of IDEO and the Stanford d.school

This book is not just about innovation. It may be the most provocative and thoughtful business book of its time, an approach to managing through the cacophony of fifty years of disruption.

Jim Champy, business consultant and coauthor of Reengineering the Corporation

Great popular musicians must simultaneously master tight structures and freeform improvisation, selfless collaboration, and solitary self-expression, artistry, and commerce. What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet.

Scott Dadich, creator of Abstract: The Art of Design, recipient of the National Design Award, and former editor in chief of WIRED

Being an artist isnt just a matter of having imaginative ideasto make songs and put them out into the world, you have to use that imagination to problem-solve, collaborate, pivot, and hustle. This book shows how thinking like a musician can provide valuable lessons for entrepreneurs, educators, and anyone whos trying to create something new.

Hrishikesh Hirway, creator and host of Song Exploder

We all know that creativity plays a major role in the world of music, and that innovation plays a major role in the world of business. But are creativity and innovation two sides of a coin? Like the subjects it writes about, Two Beats Ahead is a highly creative, innovative, and enjoyable book.

Irving Wladawsky-Berger, former chairman, Board of Governors, IBM Academy of Technology, and research affiliate, MIT Sloan School of Management

Copyright 2021 by Panos A. Panay and R. Michael Hendrix

Cover design by Pete Garceau

Cover copyright 2021 Hachette Book Group, Inc.

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First Edition: April 2021

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Library of Congress Cataloging-in-Publication Data

Names: Panay, Panos A., author. | Hendrix, R. Michael, author.

Title: Two beats ahead : what musical minds teach us about innovation / Panos A. Panay and R. Michael Hendrix.

Description: First edition. | New York : PublicAffairs, 2021. | Includes bibliographical references and index.

Identifiers: LCCN 2020029610 | ISBN 9781541730588 (hardcover) | ISBN 9781541730571 (ebook)

Subjects: LCSH: MusiciansPsychology. | Creative ability in business. | Entrepreneurship. | Creation (Literary, artistic, etc.)

Classification: LCC ML3838 .P29 2021 | DDC 338.4/778dc23

LC record available at https://lccn.loc.gov/2020029610

ISBNs: 978-1-5417-3058-8 (hardcover); 978-1-5417-0049-9 (international); 978-1-5417-3057-1 (ebook)

E3-20210302-JV-NF-ORI