Tabassum Memon - Effective Platform Product Management: A product managers guide to strategizing and executing the platform business model to expand the customer base

A product manager's guide to strategizing and executing the platform business model to expand the customer base

Tabassum Memon

BIRMINGHAMMUMBAI

Copyright 2021 Packt Publishing

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Group Product Manager: Aaron Lazar

Publishing Product Manager: Kushal Dave

Senior Editor: Ruvika Rao

Content Development Editor: Rosal Colaco

Technical Editor: Karan Solanki

Copy Editor: Safis Editing

Project Coordinator: Deeksha Thakkar

Proofreader: Safis Editing

Indexer: Sejal Dsilva

Production Designer: Joshua Misquitta

First published: October 2021

Production reference: 1051021

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham

B3 2PB, UK.

ISBN 978-1-80181-135-4

www.packt.com

To my mother; you were the strongest person I have ever met in my life. Thanks for all the sacrifices you made for me and for teaching me the importance of hard work. This book will always have bittersweet memories for me. I lost you the day I started working on its proposal. I hope you will be proud as you look down on me.

Tabassum Memon

Tabassum Memon is an expert product strategist who believes in lean product development and the platform-first approach. Currently, she is working as a CPO for Classroom Hunt, a company she founded. She has helped a lot of companies transform from product to platform thinking. During her 14-year product management and consulting career, she has worked with senior product leaders and executives of large enterprises in migrating from product to platform, defining product and platform strategies.

Rome was not built in a day, and neither was this book. This book is the result of the hard work and collaboration of a lot of people. Some of them were directly involved, while some have supported me in my journey, and I would like to thank each one of them.

Thanks to everyone on the Packt team who helped me so much. Special thanks to Rosal, Ruvika, Deeksha, and Kushal for editing and coordinating the publishing of this book.

I would also like to thank Pramod Sadalage and Sunil Mundra for helping me with the book's proposal.

To my technical reviewer, Mangalam Nandakumar, who thoroughly reviewed the book and caught things that I would have never imagined and thought about. Thanks for all the valuable feedback that improved the book.

I wish to thank Ananad Vishwanath and Kalyanasis Banerjee for helping and guiding me in different parts of my career and trusting me to take the responsibilities that helped me to learn and grow professionally.

A very special thanks to Max Griffiths for always motivating and encouraging me, and especially for having those intriguing discussions about platforms that triggered my interest in this area.

Finally, I would like to thank Ryan Murray for taking my interest in platforms to the next level, and for always guiding and mentoring me. Thanks a lot for believing in me, inspiring me, and supporting me in my journey. This book wouldn't have been possible without you; thank you so much.

Mangalam Nandakumar has over 17 years of experience in product management and software delivery. She is an entrepreneur and has founded two start-ups. She started her career as a programmer and soon transitioned to business analysis and product management.

She co-founded her start-up, AIDAIO, in 2014, to enable businesses to enhance their customer engagement strategies. AIDAIO was shortlisted as one of the Top 10 Promising Start-Ups by CII in 2015. She was instrumental in establishing organization-level initiatives to coach and guide women to speak at conferences. She ran an art school and has conducted art workshops as well as exhibited and sold her artwork. She lives in Bengaluru, India, and enjoys playing and watching movies with her son.