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Tom Hopkins - The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business

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Tom Hopkins The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business
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The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business: summary, description and annotation

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The Smart StartUp helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. Tom Hopkins and Omar Periu want readers to be part of the statistics for businesses that not only succeeded in their first two years, but exceeded their own expectations for success. With this information, readers will be able to establish a solid foundation on which to build their businesses to the success level of their dreamswhether thats to create a legacy for generations or to follow the build-and-sell-it road to success.

Within these pages, Tom and Omar delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term.

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About the Authors Tom Hopkins Tom Hopkins is recognized throughout the world - photo 1

About the Authors
Tom Hopkins

Tom Hopkins is recognized throughout the world as Americas #1 Sales trainer. He has taught, motivated and inspired over five million individuals directly through his seminars, and as a consultant to some of the most prominent companies and organizations in the world. His books, audios and videos have sold in the millions. His books include the 1.6 million-selling How to Master the Art of Selling and Low Profile Selling. Other popular titles include Selling for Dummies, and When Buyers Say No.

Toms real-world training began in the arena of real estate in the early 1960s. During his first six months, he made one sale making his average earnings only $42 a month. After realizing that selling was a learned skill, he invested his last $150 of savings in a sales training seminar that literally changed his life.

After becoming a dedicated student of the profession of selling and applying what he learned, Tom Hopkins sold more than $1 million worth of $25,000 homes. During his real estate career, he had a total 1,553 of closed property transactions. 365 of them were in a single year! At age 21 he won the Los Angeles Sales and Marketing Institutes coveted SAMMY award and by the age of 27 he was a self-made millionaire. Hopkins was then promoted to management in real estate. Under his guidance, his team soon became #1 in their company.

Tom Hopkins love of teaching others inspired him to launch his own training company in 1976, conducting seminars throughout the United States. The popularity of his proven-effective, basic selling skills training has since taken him to Canada, Europe, Australia, New Zealand, South Africa, the Philippines, Singapore, Malaysia, Vietnam and China.

He is a member of the National Speakers Association and one of its few members to receive its Council of Peers Award for Excellence (CPAE). He has also been recognized with a Lifetime Achievement Award from the National Academy of Best-Selling Authors.

Tom continues to make his training available through seminars, webinars, online courses, books and audio recordings. His specialty is customizing his selling skills for corporate client companies.

Tom Hopkins International, Inc. | 800-528-0446 |

Omar Periu

Omar Periu proudly wears his rags to riches story for others to learn from. He went from making $147 a month at age 21 as a personal trainer to multi-millionaire status by age 31. He & his family fled Castros regime when he was only seven; they arrived in Miami with no money, no family or friends in America & nothing but what they were wearing.

Enduring the taunting of other children, the cold winters of Illinois & the obstacle of language barriers, Omar didnt let it embitter him. Instead, he made the most of his situation. His father, reading from a tattered Spanish copy of Dale Carnegies book, How to Win Friends & Influence People , taught Omar an important life lesson. It doesnt matter who you are, where youre from or what color you are, you can do anything you put your mind to.

Omar sought out and studied the masters; he observed the differences between the performance of top achievers and those barely squeaking by. From there, Omar developed his Zero to Wealth Systems, The Investigative Selling Principles, The One Minute Meeting Effective Presentation System , and From Management to Leadership programs.

Omars content is fresh and inspiring, his presentations impeccable and his story unforgettable. He is a world-traveled speaker who has spent over two decades educating entrepreneurs, salespeople, and leaders worldwide. Hes personally delivered more than 5,000 seminars, and training programs. He has trained more than two million people in more than two-thirds of the Fortune 500 companies; and he has been a featured speaker at events with superstars like Zig Ziglar, General Colin Powell, Larry Bird, Jim Rohn, Terry Bradshaw, Larry King, Tony Robbins, Don Shula, Lou Holtz, and many more. Omar is a member of the National Speakers Association and has been inducted into the prestigious International Platform Association .

His articles are published in SUCCESS Magazine, Sales & Management Magazine, Selling Power Magazine, Martial Arts Success Magazine , and more. He has authored bestselling books including Get Fired Up which hit #3 on Amazon!

Omar has received the Business Man of the Year award for the state of Florida, by the Florida Business Advisory Council and is on the Board of Directors to Wayne Huizengas School of Entrepreneurs as well as Nova Southeastern University .

Omar has dedicated himself to helping others fulfill their dreams by teaching them how to achieve greatness! Omar helps people build a better self, team and company with a fresh take on age-old solutions. He specifically teaches how to set and achieve goals while ensuring constant and never-ending improvement. More than a motivator, his peers refer to him as The Master Motivational Teacher. Omar brings audiences to their feet with his indescribable quality of magnetism.

Omar is available for speaking, training, consulting, and coaching.

Omar Periu International, Inc. | 470-777-2074 |

Chapter 1 Do You Have What It Takes to Succeed Dont let the noise of others - photo 2

Chapter 1 Do You Have What It Takes to Succeed Dont let the noise of others - photo 3

Chapter 1 Do You Have What It Takes to Succeed Dont let the noise of others - photo 4

Chapter 1
Do You Have What It Takes to Succeed?

Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

S TEVE J OBS

T heres a common attitude among most of todays successful entrepreneurs. In French, it would be called, joie de vivre. Translated into English, its an exuberant enjoyment of life . This outlook does not necessarily spring from their successes. For most, it was there firstbefore they became successful. Many are the kind of people who see the well-known glass half full.

They have strong whys behind their desires to step out on their own and do so joyfully. In this chapter, well help you determine if you have what it takes to fulfill the entrepreneurial dreams youre most excited about.

Begin by understanding that every aspect of business requires selling skills and a drive to succeed. In fact, most successful entrepreneurs are or have been successful in some type of sales situationeven if it was selling magazine subscriptions in school. They are comfortable meeting new people, enjoy competition (with themselves or with others) and have strong drives for achievement.

Are You Driven to Succeed?

How hard are you willing to work to achieve success with your idea, product, or service? This is an important question to ask yourself. Is building and succeeding in this business something that drives you? Or is it something that sounds fun to try? Growing a business requires a high level of commitment. It also requires other personal attributes.

Weve analyzed the traits and characteristics of many of the founders of todays most successful startup companies. There are many. In our findings, top performers in business today are:

  • Well-versed in the latest industry news and in the industrys history
  • Always open to exploring new ideas and strategies
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