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Michael Bungay Stanier - How to Begin: Start Doing Something That Matters

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Michael Bungay Stanier How to Begin: Start Doing Something That Matters

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Piercingly frank, funny, gorgeous, vulnerable, and ultimately really damn helpful. Julie Lythcott-Haims, New York Times bestselling author of How to Raise an AdultUnlock your greatness. Set a goal that matters to youand to the worldWith The Coaching Habit, Michael Bungay Stanier penned the bestselling coaching book of the century. With The Advice Trap, he showed you how to tame your Advice Monster. Now, hes here to help you reclaim your ambition and motivation to become your best self, driven with purpose and meaning.If you are ready to get unstuck, to figure out what you should do that matters, to unlock your best self, to take on a project that you know is yoursyou need to know How to Begin.This is your practical guide to finding the focus and courage to set a Worthy Goal: one that lights you up, compels you to grow, and serves a bigger game by being thrilling, important and daunting.With humor, compassion, and laser-focused clarity, Bungay Stanier walks you through a tested process to: find and refine your Worthy Goal to meets three integral criteria; strengthen your Worthy Goal with three testsand a single word that takes it from Good to Great; get clear on your commitment; build the resources to cross the threshold and begin; how to travel in small steps to ensure that you progress; find the four types of people you need to travel withand the fifth you should consider; and a good deal more.

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Strictly Ballroom is the only movie where the rumba meets gold lam intrigue - photo 1

Strictly Ballroom
is the only movie
where the rumba
meets gold lam
intrigue meets
the Australian
suburbs. Our
hero is Fran, and
her cri de coeur is
a life lived in fear
is a life half lived.
Its brilliant.

Dont regret
a life
half lived

When my laptop starts up, it displays a date: September 15, 2043. Its a destination: my death.

, the end point of a countdown clock that tells you your theoretical moment of demise, based on actuarial tables.

Kelly believes we can do one big project every five years. So, first publishing this book in 2022, and assuming that my Death Date is about right, Ive got time left for *counts on fingers* about four big projects.

Claim
Your Goal
The Voting Test

Youre about to give your Worthy Goal one final working over to get it as close as possible to a final draft that is genuinely Thrilling, Important, and Daunting. After a final edit, youll be ready to declare victory (or at least Good enough! which is often the same thing).

Heres how you take stock of where you are: the Voting Test.

Lets go back to our three core criteria: Thrilling, Important, and Daunting. Against each of those, rate the current expression of your Worthy Goal out of 7.

Exercise
Rate your current Worthy Goal draft

Against each of the three core criteria, rate the current expression of your Worthy Goal out of 7. This will give you a total out of 2121 being straight 7s. Dont plump up the result: this is just for you. Youre not trying to impress anyone with your score. Youre just figuring how close you are to the mark.

How long will this take? Probably about five minutes.

Thrilling: / 7

Because:

Important: / 7

Because:

Daunting: / 7

Because:

Total: / 21

My hypothesis (and this is why its called the Voting Test) is that if the score is not 18 or higher, the Worthy Goal is not yet ready. I dont have any science behind this, but when Ive facilitated people through this process, this calibration is a key step towards getting closer to a really powerful Worthy Goal.

Heres how Im rating my current drafts.

Example
Second draft Launch a new professional-grade podcast Thrilling 4 7 Ive - photo 2
Second draft:
Launch a new, professional-grade podcast

Thrilling: 4 / 7

Ive done podcasts before, so it doesnt quite have the edge of the new and exciting.

Important: 5 / 7

My vision for this podcast is that its a powerful way to spread ideas, and to find new voices and points of view to share with the world.

Daunting: 5 / 7

Professional-grade definitely ups the ante from top-notch. But... to be honest, Im not quite sure what that phrase means either. I kind of get it... but I dont know how to measure it yet. So it hasnt landed for me. But its getting closer.

Total: 14 / 21

Second draft Manage the transition out of the CEO role Thrilling 4 7 - photo 3
Second draft:
Manage the transition out of the CEO role

Thrilling: 4 / 7

Honestly, it depends on what side of the bed I get out of. Sometimes its a 1, sometimes its a 7! On balance, though, Im more excited about the thought of not being CEO than I am afraid of it. But manage the transition is not a thrilling phrase for me. So, lets go with 4.

Important: 7 / 7

Its imperative that Box of Crayons has a new CEO if its going to scale, thrive, and have the impact it might. Its a little disappointing to admit, but I dont have the skills or the focus to make it happen if I stay on as CEO .

Daunting: 6 / 7

There are two levels here for me. On the one hand, I have no idea how to do this. Ive heard lots of horror stories. On the other hand, I also know that there are people who do know how to do this, people I can call on. That would make it a 4 or 5. The next level is about how hard it will be for me to actually do it. Thats a clear 7. So lets say 6 is the middle ground.

Total: 1720 / 21

Add one word

One of my favourite restaurants in Toronto is the Salad King. They have a heat scale, which goes from 1 chili (mild) to 3 (medium) all the way to 20 (nuts). In my experience one word can take you further up the chili scale of your Worthy Goal. You dont need to top out the Scoville scale: way too much sweat and pain. But you do want a little more heat.

The Voting Test helps you reset how youre feeling about your Worthy Goal. It helps you step outside the subjective experience of wrestling with the details, and gives you a more clinical (but still personal) reading against the three essential criteria. No matter your scoreeven if, as I saw one person calculate, youre at 26/21the final challenge is to see if theres just one word (or short phrase) that, if added, would tighten the power and focus of your Worthy Goal.

Theres no magic, generic word, of course. But there are six different axes you might consider where theres an opportunity to fine-tune that current draft. Youll see its not always about bigger and bolder and broader. In fact, the power is often in setting more specific parameters. Setting limits can light the fuse.

Commitment: Be more specific about how much youre willing to give. This can be time, energy, or money. It can also be the spirit in which you give.

Reach: Be more specific about how wide or narrow youd like to go. It can be about the size of your audience, and it can also be about your geographic reach.

Time: Be more specific about how long this will take or when youd like it to reach a certain stage.

Scope: Be clear about how narrow or expansive this might be. It can help put an end point on what youre thinking.

Standard: Be more specific about the quality youd like to deliver. This is often an internal, subjective measure.

Outcome: Be more specific about your desired outcome. This is most often an external, objective measure.

Theres a list below that will get you started. As you think about your third and final draft, dont overload it. This isnt the Adjective Buffet. Pick one word or phrase that will make this Worthy Goal of yours zing!

Add one word/phrase to intensify your Worthy Goal

Commitment: Full-time. Four hours a week. Dedicated. Every waking moment. With a team. Willingly. Joyfully. All in.

Reach: Local. Globally. Worldwide.. 10 million fans.

Time: By tomorrow. By March. Within six weeks. By the end of the year. By 2050. Before I die.

Scope: One-off. Annually. A series. A franchise. Regularly. Every full moon and new moon.

Neil Pasrichas outstanding 3 Books podcast releases its episodes on these - photo 4

Neil Pasrichas outstanding 3 Books podcast releases its episodes on these markers. My newsletter does the same. Sign up at MBS.works.

Standard: Professional. Elite. Completed. Extraordinary. Good enough. Competent. Graciously. Handmade. Evolving. Generously. Lovingly. Committed.

Outcome: Profitable. Lucrative. Sustainable. Launched. Approved. Recognized. Helpful. Freeing. Top 3 percent. Bestseller. Classic. Transformative. Evergreen.

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