Jay Grammond - Fading Ads of the Twin Cities
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- Book:Fading Ads of the Twin Cities
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- Publisher:The History Press
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- Year:2022
- City:Charleston
- Rating:5 / 5
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Published by The History Press
Charleston, SC
www.historypress.com
Copyright 2022 by Jay Grammond
All rights reserved
All images are by the author unless otherwise noted.
First published 2022
E-Book edition 2022
ISBN 978.1.43967.420.8
Library of Congress Control Number: 2021949175
Print Edition ISBN 978.1.46714.874.0
Notice: The information in this book is true and complete to the best of our knowledge. It is offered without guarantee on the part of the author or The History Press. The author and The History Press disclaim all liability in connection with the use of this book.
All rights reserved. No part of this book may be reproduced or transmitted in any form whatsoever without prior written permission from the publisher except in the case of brief quotations embodied in critical articles and reviews.
This book is dedicated to my parents, Harry and Vera Grammond, who instilled in me a love for history at an early age and have always provided an unending amount of support toward me in whatever it is that Ive worked on. They have supported my photography journey these past forty years. They taught me a great work ethic, the importance of family and a sense of adventure. Thank you for all those hours of homework help and for fueling my passion for books through sending me to the Bookmobile in the summer and by ordering books through the school during the school year.
CONTENTS
FOREWORD
If youre the sort of person who enjoys the journey even more than the destination, you are in for a treat. Maybe I should say it this way instead. Do you like the hunt? If you do, Jay Grammond will prove to be the perfect guide. Jay will lead you into many neighborhoods, back streets and industrial parks in search of vintage ad signs.
I have known Jay for over fifteen years and have watched from both close and afar his passion for history and photography develop from a hobby to a career. Jay and I met for the first time under a canvas tent where I was selling my own photography and books at a Midwest art festival. I had just published my fourth book, Barns of Minnesota, which was the key to our conversation that day. Ever since that chance meeting, Jay and I have been great friends.
I have been an independent photographer and historian for over twenty-five years. I have published fifteen books on historic architecture and landscape and cant believe that I hadnt ever thought of writing a book on ghost signs. Great idea, Jay.
Jay will take you on an incredible journey back in time to when advertising was splashed on any surface that might catch the eye of the consumer. I have lived in Minneapolis for many years, and this book surprised me on how many signs are still visible in the Twin Cities. Why havent I noticed them? Jay uses the phrase hidden in plain sight, and sure enough, he is right. The photography is outstanding, and being a photographer myself, I appreciate the challenges that each of Jays shots took. The angles and lighting difficulties are immense when shooting in an urban environment. I encourage you to enjoy the photography, but dont overlook the story. Jay put in the time to tell us the background for each sign. The text reads like echoes from the past. Yes, the book is about fading ad signs in the Twin Cities of Minneapolis and St. Paul, but it is more than that; it is a snapshot of American commercial history and advertising. Each ghost sign in Jays book is satisfying yet leaves you wanting to peel back the page to see and read the next one.
Lastly, let this book remind all of us that history surrounds our daily life, and we just need to put on new spectacles to take it all in. Thank you, Jay, for sharing your passion with all of us.
D OUG O HMAN
ACKNOWLEDGEMENTS
First of all, I want to thank my bride of twenty-eight years, Carrie, for your love and support. I couldnt do this adventure if it wasnt for you. You are the words on my pages, the pages in my bookmy favorite book. Thank you for encouraging me to go for it when I mentioned this project to you during the beginning months of the 2020 pandemic when everything seemed so uncertain.
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