Tracey Gendron - Ageism Unmasked - Exploring Age Bias and How to End It

Let Tracey Gendron take you on a unique, profound, well-written, and well-explained exploration of ageism. Personal experiences of her own family history similar to those that many of us have experienced serve to connect Gendrons years of study and research on ageism. As the title suggests, Gendron unmasks what ageism really is, in practice, in society, in the workplace, in our daily lives. Ageism is finally making the headlines and becoming a subject of global attention thanks to researchers like Gendron who for decades have been trying to translate knowledge from their field for a broad audience without over-simplifying or trivializing ideas and information that for too long has remained in university lecture halls and gerontology conferences. Not reading this book would perhaps be your biggest mistake of the year.

Prof. Nic Palmarini, Director of the National Innovation Centre for Ageing

Books that combine the rigor of a scholar with the passion of an advocate are rare and invaluable. Ageism Unmasked is one of them. With wit and skill, Tracey Gendron describes the ongoing, multi-faceted nature of human aging; deconstructs the historical and social forces that frame it as decline; and asks us to think boldly and imaginatively about the years ahead. Ageism Unmasked is essential reading for everyone who aspires to purpose and meaning right to the end and is willing to challenge the ageism and ableism that stand in our way.

Ashton Applewhite, author ofThis Chair Rocks: A Manifesto Against Ageism

This book is a must-read for anyone who is aging and that is every one of us! Ageism Unmasked takes the reader on a journey of understanding the roots of ageism, its impact, and what each of us can do to create a new reality of elderhood. Its a fascinating and inspirational read a true game-changer and society-changer!

Jill Vitale-Aussem, author ofDisrupting the Status Quo of Senior Living

This book manages the near impossible feat of being simultaneously broad, deep, and impactful. These pages treat readers to a fascinating exploration of where ageism comes from and what we can do to unmask (and undo) its pernicious workings. If Ageism Unmasked is as widely read and studied as it deserves to be, we will all be better off for it.

Dr. Bill Thomas, author ofAging Magnificently

Ageism Unmasked challenged me to think in new ways about unconscious age bias and the insidious way it shows up (even when unwelcomed) in everyday attitudes and actions. A must-read for policymakers, advertisers, health care workers and aging services professionals, and anyone grappling with their own age-related issues or those of an older relative or friend, Ageism Unmasked offers insight and guidance on concrete actions individuals and organizations alike can take in their fight against age bias and discrimination.

Elizabeth White, author of 55,Underemployed and Faking Normal

Tracey Gendron has written a fascinating exploration of the one -ism that impacts all of us, at every point in our lives. This book will challenge everything you thought you knew about ageism and how it affects you personally, no matter who or how old you are, and shows how all of us can play a part in overturning this ridiculous barrier to doing better business and living happier lives.

Cindy Gallop, Founder & CEO of MakeLoveNotPorn

Copyright 2022 by Tracey Gendron

All Rights Reserved

For information about permission to reproduce selections from this book, write to:

Steerforth Press L.L.C., 31 Hanover Street, Suite 1 Lebanon, New Hampshire 03766

Cataloging-in-Publication Data is available from the Library of Congress

Ebook ISBN9781586423230

a_prh_6.0_139326546_c1_r0

To Nonny and Poppy.

Forever my role models and source of inspiritation.