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Scott Gerber - Never Get a Real Job: How to Dump Your Boss, Build a Business and Not Go Broke

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Scott Gerber Never Get a Real Job: How to Dump Your Boss, Build a Business and Not Go Broke
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Never Get a Real Job: How to Dump Your Boss, Build a Business and Not Go Broke: summary, description and annotation

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Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real job.In Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fivesor their quest to attain them.Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.The proven, no-b.s. methodology presented in Never Get a Real Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Q&A with Author Scott Gerber Author Scott Gerber The title of your book is Never Get a Real Job, but are you suggesting that theres an entrepreneur in everyone? Millennials are no longer beneficiaries of the hand-out, resume-driven society of old. Boomers and Gen Xers need to stop training Gen Y to believe that the mantra of work hard, get good grades, go to school and get a job that they were told to buy into, is alive and well. Its not its dead and now it needs to be buried for good. Fact: there are over 81 million young people unemployed worldwide. And this number does not account for the tens if not hundreds of millions more that are underemployed. Its becoming more and more apparent that in todays world, young people will need to create a job to keep a job. Millennials need to re-train themselves to become self-sufficiency experts capable of generating their own incomes. I truly believe everyone can become entrepreneurial and partner with individuals whose strengths fill in gaps and weaknesses. The key is for us to stop thinking Facebook and start thinking about practical, nuts-and-bolts, income-generating, on-the-ground businesses. When we finally turn that corner, Gen Y will truly become the most entrepreneurial generation in history. How should young entrepreneurs go about determining if their passion can become a scalable business? The Hollywood-esque scene for most young entrepreneurs, where two guys are sitting at a bar, write their idea on a napkin and then proceed to build a gazillion dollar business is fiction at least for 99.9999% of us. In truth, every entrepreneur needs to have a gut-check moment. They shouldnt simply believe their idea will work as a business and get started. Rather, they need to prove it to themselves, poke holes in it, determine if it can generate real revenues as well as how fast those revenues will start rolling in and be able to defend their assumptions to their harshest critic. I know my detractors will mention revolutionary and game-changing companies such as Facebook and other Silicon Valley darlings that went on to raise millions, get acquired for billions, or go public. However, I would never advocate to young entrepreneurs, especially in our current economy, that jumping right into a business on passion alone is an advisable way to start a business. What made you want to be an entrepreneur? The thought of working for someone else gave me chills. Office politics, dress down days, cubicle life, water cooler rants, a lack of real decision making ability--they all made me want to reach for Vodka and a bottle of Xanax. If I was going to fall flat on my face or go bankrupt, it certainly wasnt going to be because I let myself end up in a position where I could be underpaid or downsized without any warning. Real jobs, and the quest to attain one in the first place, didnt make sense for me--and they especially dont make sense now in the new, post-recession economy. I found all the arguments that real jobs are stable and secure to be ludicrous. After all, how stable and secure is ANYTHING that you dont control, own or have a real say in? And with ever-growing rises in outsourcing, globalization, on and offline educational institutions, and recessions, I know I absolutely made the right decision and have absolutely no issue telling others they should do the same in order to take control of their lives and financial futures. Jobs are not going to materialize out of thin air just because politicians say they can make it happen. The only job that is remotely safe for young people in this new economy is one of their own creation and design that they own and control. However, even though we live in a world of an over abundance of collegiate institutions, enhanced automation, increased globalization, and ever-growing outsourcing options, Gen Y is still being force fed that this age-old send out resumes to get a job is still relevant and applicable to today--when the reality is that this notion is anything but the actual reality. Yet there hasnt been any real action. Just empty promises and words from politicians and pundits. Nor has there been any sort of helping hand to teach Gen Y about the new way forward they must learn in order to stay competitive and effective. This needs to change.

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Contents Praise for Never Get A Real Job This kick-ass book will save you - photo 1

Contents

Praise for Never Get A Real Job

This kick-ass book will save you from a kiss-ass job. For best results, read it from your cubicleand then start planning your farewell trip to the bosss office.

Chris Guillebeau, author of The Art of Non-Conformity

Its never too late to become what you could have been... this book will get you started!

Elliott Bisnow, founder, Summit Series Conferences

Scott Gerber is a straight shooter who tells it like it is. Never Get a Real Job is the Gen Y wake-up call. Its the end of fun and games; time to get a handle on reality. Scott gives solid advice for someone whos buried the 9-to-5, underemployed, or unemployed. If you arent buying this book for your kids, buy it for yourself.

Matt Wilson, cofounder, Under30CEO.com

If youre in search of a wake-up call from your disheveled and sedentary lifestyle, read this book. Scott slaps arrogance, ignorance, and mainstream theory directly in the face with dose after dose of real-world practicality.

Gary Whitehill, founder of New York Entrepreneur Week (NYEW) and The Relentless Foundation

Every high school senior should be handed this book along with his or her diploma as they cross the graduation stage. Through a skillfully crafted combination of humor, practical advice, and in-your-face wake-up calls, Scott Gerber makes a rock solid case for why, in todays world, the old advice of Get good grades, go to college, and get a good job is outdated and impractical, and how its not just possible, but highly advisable, to Never Get a Real Job !

Adam Toren, cofounder and CEO, YoungEntrepreneur.com ; and coauthor of Kidpreneurs

This book IS NOT for the happily employed, or eager to be employed. If you are, it will either offend you, depress you, or make you want to quit. Be afraid, be very afraid, as Scott says here. But, for all those who have an itchy feeling about the idea of taking a job to merely pay the bills, this book is your savior. Never Get a Real Job totally personifies the wild ride that is entrepreneurship: Its raw, real, sobering, shocking, making you laugh, cry, curse... all while reassuring you that youd never want to do anything else with your life. Its a frank, candid, in-your-face, no-holds-barred book for the antiemployment types. And there are plenty of those out there. You may be one of them. If you are, Never Get a Real Job is definitely for you.

Jennifer Kushell, founder of YSN.com , Your Success Network; and author of the New York Times best-seller, Secrets of the Young & Successful

I could never hold a real job. If you cant either, read Scott Gerbers new book about how to take control of your own future as a small business owner. You wont always enjoy the ride, but it will be exhilarating!

Barry Moltz, author of You Need to Be a Little Crazy

NEVER GET A REAL JOB

Copyright 2011 by Scott Gerber All rights reserved Published by John Wiley - photo 2

Copyright 2011 by Scott Gerber. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com .

Library of Congress Cataloging-in-Publication Data:

Gerber, Scott, 1983-

Never get a real job : how to dump your boss, build a business, and not go broke / Scott Gerber.

p. cm.

ISBN 9780470643860 (cloth)

ISBN 9780470925478 (ebk)

ISBN 9780470925485 (ebk)

ISBN 9780470925492 (ebk)

1. Entrepreneurship. 2. Self-employed. 3. New business enterprises. 4. Small business. 5. Success in business. I. Title.

HB615.G48 2010

658.1'1dc22

2010024730

This book is dedicated to the death of the real job.

Die, you miserable bastard.

Acknowledgments

Ive poured every ounce of blood, sweat, and tears I could muster into Never Get a Real Job . Its my hope that this book gives you the strength, practical knowledge, and swift kick in the ass you need to avoid unemployment or underemployment, or quit lousy, life-draining 9-to-5s once and for all. May it give you the sense of purpose and perspective you need to kick your boss to the curb and never look back.

Before I shed light on the arduous, yet rewarding journey that lies ahead, Id like to take a moment to thank the many people who have made Never Get a Real Job possible. My editorial team was simply top notch. I have never simultaneously loved and hated a group of people as much as the great folks who stood behind me during this grueling process.

To my partner in crime/book and Entrepreneur magazine editor, Kimberlee Morrison: Thank you for jumping on board the Death to the Real Job Express with me. Your guidance, support, and no-holds-barred editorial approach played an instrumental role in transforming this book from mere words on a page to hardcore advice worth reading. Youre one tough cookie, and I love you for it.

Partnering with John Wiley & Sons, Inc., on Never Get a Real Job was without a doubt the right move. My book editor Dan Ambrosio helped steer this books content in the right direction from the very beginning. If it werent for him, I might not have written this book in the first place. Thanks for believing in me, pal. I look forward to a long and prosperous collaboration.

Many thanks to my friends, colleagues, and loved ones who read and reviewed countless drafts and kept me from losing my mind during my quest to reach the Holy Grail of 60,000-plus words: Tana Pierce (the love of my life), Stephen Gnoza, Michael Volpe, Adam Steinhaus, Rachel Cohn, Geoff Glisson, Tyler Cohn, Jenny Winters, Julia Monti, Adam Biren, and Ron Adler. The panels mix of real job loyalists, aspiring small business owners, and hard-liner entrepreneurs made for great debates and insightful exchanges that I wont soon forget.

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