Mikaela vill ge barn goda förutsättningar att utvecklas

As global citizens, it is important that we all decide how we can help build a better future for everyone who inhabits this planet. A planet we must come to realize we all share. In the WEconomy, Holly, Marc and Craig share not only entertaining and insightful stories, but top tips on how, both personally and professionally, we can work together to achieve just that.

Scooter Braun, entrepreneur and founder of SB Projects

As people continue to look for meaningful ways they can uniquely contribute personally and professionally to this world, WEconomy illustrates ways we can all do good and do well.

Pete Carroll, head coach of the Seattle Seahawks, NFL champions

Through fun, inspiring, and revealing stories the authors not only bring the WEconomy to life, but bring the reader along for the ride. As the most connected generation in history, never before has there been such an incredible opportunity to make the WE a powerful movement for positive change.

Ed Sheeran, Grammy Award-winning singer/songwriter

Cover image and design: Tether

Copyright 2018 by Craig Kielburger, Marc Kielburger, and Holly Branson. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

Edited by Katie Hewitt and Jackie McQuillan.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Names: Kielburger, Craig, author. | Branson, Holly, author. | Kielburger, Marc, author.

Title: WEconomy : you can find meaning, make a living and change the world / by Craig Kielburger, Holly Branson and Marc Kielburger.

Description: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018] | Includes bibliographical references and index. |

Identifiers: LCCN 2017051206 (print) | LCCN 2017056888 (ebook) | ISBN 9781119447832 (pdf) | ISBN 9781119447818 (epub) | ISBN 9781119447795 (cloth)

Subjects: LCSH: Social responsibility of business. | Social entrepreneurship.

Classification: LCC HD60 (ebook) | LCC HD60 .K4845 2018 (print) | DDC 658.4/08dc23

LC record available at https://lccn.loc.gov/2017051206

WECONOMY

By Sheryl Sandberg

It was my first day on the ground in India. The year was 1992 and I had graduated from college a few months before. I was working as a research assistant at the World Bank and this was my first chance to leave the air-conditioned Washington, D.C., headquarters and see what development work actually was like in the field.

I remember the heat hitting me as my colleague Dr. Salim Habayeb and I walked out of the airport. We headed toward our cab and before we made it to the door, a small boy came up to us, grabbed my leg, lifted up his shirt to show the burn marks covering his chest, and then held out his hand to beg for money. After freezing for a minute in shock, I started to reach for my purse. Salim, who had worked in public health for many years, kindly put his hand over mine and said a firm no. He explained that someone had likely burned this boy to enable him to beg more effectively, and if I gave him money, they would do it again. We got into the cab and drove away, tears pouring down my face.

Over the next few weeks as Salim and our colleague Maria Donoso Clark and I traveled throughout India working on a program to treat leprosy, I had many such learning moments. I met patients who had been cast out of their homes and families due to their disease. I saw acts of despair, acts of kindness, and acts of greatnessall in an environment that nothing in my childhood in Miami could have prepared me for. Most importantly, I saw how dedicated people could make a real difference. During the days, I worked harder than I ever had in my life trying to do my small part to help. At night, I cried myself to sleep.

In the decades since my first trip to India, a lot has improved, even though the gap between rich and poor has increased dramatically and deep poverty remains. India's economy has developed. Leprosy has gone from afflicting more than 3 million people to fewer than 100,000. Each time I visit I am amazed at the vibrancy of the Indian people and economy and the improvements to health they have achieved.

I was last in India three years ago. I was there not as a 22-year-old in her first job but on an official visit as the chief operating officer of Facebook. More importantly, I was visiting as a motheron this trip, Craig Kielburger and my nine-year-old son and six-year-old daughter were with me. I want my children to grow up understanding what I did not learn until I was 22that the luck of birth determines so much of our lives and that those of us with opportunity also have responsibility. And I want my children to see how even when problems might seem overwhelmingly large, individuals can make a difference.

Our time with Craig in Rajasthan showed all of this so clearly. We visited a one-room village school and helped build a wall for a new school that will provide multiple classrooms so more children will have the opportunity to learn. We helped families who had relied on polluted water sources carry clean water from their new community well to their homes. We attended a Lean In Circle meeting with women who are participating in a financial literacy program that has helped them save money and send their daughters to school for the first time. All of this is happening because WE Charity, a program started by Craig when he was just 12 years old, is working in these communitiesand making a huge difference.