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John Doerr - Speed & Scale: An Action Plan for Solving Our Climate Crisis Now

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John Doerr Speed & Scale: An Action Plan for Solving Our Climate Crisis Now
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Portfolio / Penguin

An imprint of Penguin Random House LLC

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Copyright 2021 by Beringin Group LLC Penguin supports copyright Copyright - photo 4

Copyright 2021 by Beringin Group, LLC

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

Grateful acknowledgment is made for permission to reprint the following:

Earthrise. Text copyright 2018 by Amanda Gorman. Reprinted by permission of Writers House LLC acting as agent for the author/illustrator.

Image credits may be found on .

ISBN: 9780593420478 (hardcover)

ISBN: 9780593420485 (ebook)

ISBN: 9780593421345 (international edition)

Cover design by Order

Book design by Order, adapted for ebook by Cora Wigen

The authors proceeds from this book will be donated to global climate justice work.

pid_prh_5.8.0_c0_r0

For Ann, Mary, and Esther, and the wonder of their unconditional love .

By: John Doerr

With: Ryan Panchadsaram

Team: Alix Burns, Jeffrey Coplon, Justin Gillis, Anjali Grover, Quinn Marvin, and Evan Schwartz

In consultation with: Climate Champions, The Climate Reality Project, Countdown, Energy Innovation, Environmental Defense Fund, and World Resources Institute

Editor: Trish Daly

Design: Order: Emily Klaebe, Megan Nardini, and Jesse Reed

Carbon footprint: Negative (-1kg CO2e)

Proceeds: The authors proceeds from this book will be donated to global climate justice work.

In conversation with

Chris Anderson, TED

Mary Barra, General Motors

Jeff Bezos, Amazon & Bezos Earth Fund

David Blood, Generation Investment Management

Kate Brandt, Alphabet

Ethan Brown, Beyond Meat

Margot Brown, Environmental Defense Fund

Amol Deshpande, Farmers Business Network

Christiana Figueres, Global Optimism

Larry Fink, Blackrock

Taylor Francis, Watershed

Bill Gates, Breakthrough Energy

Jonah Goldman, Breakthrough Energy

Al Gore, The Climate Reality Project

Patrick Graichen, Agora Energiewende

Steve Hamburg, Environmental Defense Fund

Hal Harvey, Energy Innovation

Per Heggenes, IKEA Foundation

Kara Hurst, Amazon

Safeena Husain, Educate Girls

Lynn Jurich, Sunrun

Nat Keohane, Environmental Defense Fund

John Kerry, U.S. State Department

Jennifer Kitt, Climate Leadership Initiative

Badri Kothandaraman, Enphase

Fred Krupp, Environmental Defense Fund

Kelly Levin, World Resources Institute

Lindsay Levin, Future Stewards

Dawn Lippert, Elemental Excelerator

Amory Lovins, RMI

Megan Mahajan, Energy Innovation

Doug McMillon, Walmart

Bruce Nilles, Climate Imperative

Robbie Orvis, Energy Innovation

Sundar Pichai, Alphabet

Ryan Popple, Proterra

Henrik Poulsen, rsted

Laurene Powell Jobs, Emerson Collective

Nan Ransohoff, Stripe

Carmichael Roberts, Breakthrough Energy

Matt Rogers, Incite

Anumita Roy Chowdhury, Centre for Science and Environment

Jonathan Silver, Guggenheim Partners

Jagdeep Singh, Quantumscape

Andrew Steer, Bezos Earth Fund

Eric Toone, Breakthrough Energy

Eric Trusiewicz, Breakthrough Energy

Jan van Dokkum, Imperative Science Ventures

Brian Von Herzen, Climate Foundation

James Wakibia, The Flipflopi Project

Tensie Whelan, Rainforest Alliance

Table of Contents
Prologue
Prologue

Im scared, and Im angry.

In 2006, I hosted a dinner after a screening of An Inconvenient Truth, former vice president Al Gores seminal documentary on the climate crisis. We went around the table for everyones reaction to the films urgent message. When it came to my fifteen-year-old daughter, Mary, she declared with her typical candor: Im scared, and Im angry. Then she added, Dad, your generation created this problem. You better fix it.

The conversation stopped cold. All eyes turned to me. I didnt know what to say.

As a venture capitalist, my job is to find big opportunities, target big challenges, and invest in big solutions. I was best known for backing companies like Google and Amazon early on. But the environmental crisis dwarfed any challenge Id ever seen. Eugene Kleiner, the late cofounder of Kleiner Perkins, the Silicon Valley firm Ive been with for forty years, left behind a set of twelve laws that have stood the test of time. The first goes as follows: No matter how groundbreaking a new technology may seem, make sure customers actually want it. But this problem led me to invoke a lesser-known Kleiner law: There is a time when panic is the appropriate response.

That time had come. We could no longer afford to underestimate our climate emergency. To avert irreversible, catastrophic consequences, we needed to act urgently and decisively. For me, that evening changed everything.

My partners and I made climate a top priority. We got serious about investing in clean and sustainable technologiesor cleantech, as theyre known in Silicon Valley. We even brought in Al Gore as the firms newest partner. But despite Als excellent company, my journey into the world of zero-emissions investing was pretty lonely at first. After the iPhone debuted in 2007, Steve Jobs invited us to launch our iFund for mobile apps from Apples headquarters. We were hearing great pitches from mobile app startups; I could see opportunities left and right.

So why commit a chunk of capital to the uncharted territory of solar panels, electric car batteries, and meatless proteins? Because it seemed like the right thing to do, for the firm and for the planet. I thought the cleantech market was a monster in the making. I believed we could do well by doing good.

We pursued mobile apps and climate ventures at the same time, despite doubters on both fronts. Our mobile app investments gave us a burst of quick wins. Our climate investments were slower out of the gate, and many of them failed. Its hard to build a durable company under any circumstances, and doubly hard to build one to take on the climate crisis.

Kleiner Perkins got beaten up in the press. But with patience and persistence, we stood by our founders. By 2019, our surviving cleantech investments began to hit one home run after the next. Our $1 billion in green venture investments is now worth $3 billion.

But we have no time for a victory lap. As the years roll by, the climate clock keeps ticking. Atmospheric carbon already exceeds the upper limit for climate stability. At our current pace, we will blow past 1.5 degrees Celsius (or 2.7 degrees Fahrenheit) over the Earths preindustrial mean temperaturesthe threshold, scientists say, for severe planetary damage. The effects of runaway global warming are already plain to see: devastating hurricanes, biblical flooding, uncontrollable wildfires, killer heat waves, and extreme droughts.

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