Erik Huberman - The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

The Hawke Method

Simply put, Erik is a marketing and business god. He knows how to make a product or idea go big and has proven it with his team.

BEN PARR, Author of Captivology and Founder of DominateFund

[Hubermans] knowledge and positive energy are a recipe for success in the world of e-commerce.

BENNETT SHERMAN, Digital Ventures

Erik is a true visionary. The world would be a far better place if more business leaders started moving to his beat.

ANDRE BENJAMIN, a.k.a, Andre 3000 of Outkast

Erik is the living embodiment of entrepreneurship. He seeks out opportunity while simultaneously empowering those around him.

ROBYN WARD, Head of New Media Ventures at United Talent Agency

Huberman is a dynamic, uber-talented entrepreneurilluminating the path to innovation, radical service, and win-win relationships.

CHRISTOPHER KAI, Bestselling Author of Big Game Hunting

Erik cut a wide swath through the field of digital marketinggood things will come to those who heed his insights.

TODD JACOBS, Partner at WME|IMG

Erik Huberman is an entrepreneur of the highest caliberI expect Erik to grace the cover of Forbes one day.

BRENT FISCHER, Grammy-winning Producer and Composer

THE HAWKE
METHOD

The Three Principles of Marketing
That Made Over 3,000 Brands Soar

ERIK HUBERMAN

AND THE HAWKE MEDIA TEAM

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

The Hawke Method

The Three Principles of Marketing That Made Over 3,000 Brands Soar

2022 Erik Huberman and The Hawke Media Team

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

Proudly distributed by Ingram Publisher Services.

Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

Get involved today! Visit MorganJamesPublishing.com/giving-back

To the hardworking employees of Hawke Media, who make amazing marketing accessible to everyone.

To the partners and supporters, who have helped us collaborate with so many successful brands.

And of course, to our clients, who have trusted us with the growth of their businesses.

Thank you for making this dream of a life possible.

First and foremost, I want to thank my wife, my family, and my friends for allowing this to happen. You are everything to me.

I also want to thank my co-founder and thought partner, Tony Delmercado, with whom I have traveled and worked alongside for over ten years. Thank you, Jesse Tevelow, for crafting my thoughts into something palpable and executing the launch. Thank you, Charlie Fusco, for putting the book in front of the right distributors and publishers. Thank you, David Hancock and Morgan James, for deciding to publish my work. Thank you, Keith Ferrazzi, for writing the Foreword. I also need to thank my entire team at Hawke Media for their tireless work on this project and our broader initiatives. This would not have happened without you.

There are so many people to thank that Im sure Ive forgotten someone. If you had anything to do with this project, I appreciate you more than you know. I also want to thank those who have come before me and taught me along my journey.

Im eternally grateful.

I find it fascinating how specific moments become headlines for our life stories. After working my way through the ranks at Deloitte to become their CMO, I was courted by Starwood. I accepted their offer at age thirty-two, making me the youngest CMO ever hired by a Fortune 500 brand. Good headline, right? While that moment represents an impressive inflection point in my career, it didnt make me successful. The truth is that consistent hard work over time eventually earns headlines.

When Never Eat Alone became a #1 New York Times bestseller, I knew my work was valuable to a global audience. It was one of the best feelings in the worldnot because of the money or the accolades, but because I was helping people outside my inner circle. Ive spent the past twenty years transforming C-suite executive teams with the concept of co-elevation, and Im proud to say that work has been successful. Never Eat Alone helped me build that movement.

When we find something that worksin life or businessits our duty to teach others, and Erik Huberman has upheld that obligation with this book. I met Erik at Summit at Sea in 2015. We were both impressed with each other then, but Im even more impressed with him now. His company, Hawke Media, generates hundreds of millions of dollars in revenue each year. It is one of the fastest growing marketing agencies in the country at the time of this writing. And yet, he scaled his team to over 200 employees with no outside capital. How is that possible? Let me answer that question by asking another

What comes to mind when you hear the term marketing? Youll probably think of related terms like advertising, billboards, social media, commercials, and sponsorships. But this is only scratching the surface. Marketing is the full experience you attach to a brand. It touches every aspect of the business, including product development, sales, customer service, public relations, and company culture.

Ive watched Erik and Hawke Media help over 3,000 brands grow and succeed by unearthing the deeper aspects of marketing. He has distilled his proven framework into just three words. Before you read Eriks book, I want you to close your eyes and repeat them several times.

Learn what these words mean in the context of Eriks framework, and you will go far. Whether youre an executive at a Fortune 500 company or a first-time entrepreneur, youve found a battle-tested mentor. Heres to a fruitful future, reaching elevations beyond your wildest dreams.

KEITH FERRAZZI

Founder & CEO, Ferrazzi Greenlight

Author, Never Eat Alone