Library of Congress Cataloging-in-Publication Data is available.
ISBN: 978-1-57826-861-0
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic or otherwise, without written permission from the publisher.
ECOlunchbox is a member of the California Green Business Network and is a Certified B Corporation
Foreword
N ever underestimate the power of one individual to create the change the planet needs, all while inspiring others around them to positively contribute to the plastic-free movement. Starting with one small thing, such as a commitment to bring a reusable cup, bottle or bag daily, sets in motion system shifts, behavior change and inspires others.
Saying goodbye to single-use plastic and making a commitment to think "reusable, not disposable" are the first two steps we all can take.
Sandra is one of these individuals. In her inspirational book Say Goodbye To Plastic, she tells the story of how she got started in the plastic pollution movement more than a decade ago, providing a straightforward how-to guide for plastic-free living... with good news! We can save money, reduce exposure to toxic chemicals for ourselves, our family and our schools, and communities, and all while we protect the ocean, our waterways and lakes, and air and water from plastic particulate pollution.
It is urgent that we realize how our dependence on and use of plastic pollutes us, our planet and every ecosystem on it. In particular, plastic pollutes and poisons fenceline and frontline communities, seriously impacting communities of color and indigenous communities around the world. Plastic pollutes us at every stage; starting from the extraction of this petroleum-based resource, throughout its manufacturing, during its use, and at end of its lifewhere it's rarely recycled and more often gets burned or buriedplastic pollutes us all.
In 2009, when we founded Plastic Pollution Coalition and Sandra's plastic-free company ECOlunchbox had just come to market, the world referred to this material as marine debris, litter, rubbish, waste, and garbage. But see how far we have come? If 70-90 percent of marine debris is plastic, then we call it what it is: plastic! And when it is getting into the environment and our oceans, air and drinking water... it's plastic pollution. The Plastic Pollution Coalition is made up of more than 1,200 organizations and businesses, including ECOlunchbox, from 77 countries around the world, all working to stop plastic pollution and to raise awareness about plastic's toxic impact on human health, animal health, the ocean and waterways, and the environment.
On the bright side, Sandra reminds us that the power to create change through small acts and behaviors can create a stunning ripple effect. Born on her kitchen table and grown for more than 10 years since, Sandra's company ECOlunchbox has sold hundreds of thousands of plastic-free food containers that have empowered her user community to avert tens of millions of pieces of trash every year. During this same time, by working collaboratively with allies young and old across boundaries and borders, our coalition has ushered in tremendous positive changes in behavior, extended producer responsibility (EPR) policies for businesses, and major reductions and bans on single-use plastics in policy and legislation.
Say Goodbye To Plastic shows us how to break up with plastic now... room by room, task by task. It's easy. We can do this, all of us together. Plastic pollutes. Refuse it, don't use it.
-D IANNA C OHEN ,
CEO & Co-Founder
Plastic Pollution Coalition
Preface:
My Ocean,
My Planet
W e'd woken before dawn to catch the ultra-low tides and hike along the rocky tip of a slender peninsula pointing like an arrow into the wild waves of the Pacific Ocean. A pristine passage, normally denied by pounding California breakers, had briefly opened to reveal inter-tidal wonders usually submerged. This ephemeral sliver of beach is only accessible a few times a year when the tides dip into the negative.
We had dropped one car at the southern end of the hike as dawn's first light peeked over the coastal mountains, parking at the northernmost access point. Soon our small band, my husband, children and friends, and I, would be exploring tidepools normally shrouded with foamy surf and climbing through rocky keyholes aquatically worn into the caves. This cold hike called for wetsuit bottoms, fleece underlayers, spray jackets, and thick-soled water shoes. We put on our gear and then fueled up with hard-boiled eggs, fruit, and hot coffee.
Our plan was to travel a stretch of California rarely seen, to discover the beauty of this protected stretch of unsullied coastline. Our hearts soared when we found black metamorphic rocks lining our path. They were studded with brilliant orange sea stars bigger than our hands. Muscular bull kelp and a tapestry of iridescent seaweed shimmered at our feet. Nubby black mussels blanketed the rocks like chain mail armor, warding us away from the higher, drier routes, and into the slippery tide pools that were churning like washing machines with rhythmic swells. There, we were greeted by underwater fields of blossoming sea anemones with their turquoise mouths and tentacles ringed by army-green polyps hungrily gaping to the sky in hopes of snaring a passer-by.
This bountiful marine beauty was matched by a symphony of roaring waves, barking sea lions, and cawing seagulls. Immersed in an oceanic soundscape, our eyes, ears, and hearts felt cradled in nature's sovereignty. Our suburban lives seemed light-years away.
But then, our attention shifted...and our hearts sank.
We caught sight of a rainbow made of thousands, probably hundreds of thousands, of brightly colored plastic objects in all sizes and shapes that had washed ashore and mounded along the foot of the 200-foot tall cliffs. There was no escaping the reality that our idyllic adventure had hit a dead-end. Instead of nature's beauty, we were flanked by mountains of plastic.
The constant rhythm of the Pacific waves marked the closing of our tidal window and of our marine adventure. Like a metronome counting down, it reminded us with each incoming swell that the time allotted us on this sliver of land was fast closing. We had to move forward to escape getting trapped. In just a moment or two the powerful ocean would swallow the strip of beach we were borrowing for our marine exploration.