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Joseph W. Bartlett - Raising Capital For Dummies

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While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and harder for a spot around the money well. At the end of the day, all most have to show for their efforts are tattered Rolodexes and battered egos. What they need is the competitive edge that comes with having a friend in the businessan advisor wholl cut through the mumbo-jumbo and tell them in plain English how to get the money they need. What they need is Raising Capital For Dummies.Whether youre just starting your business and need a little seed capital to launch your first product, or youre looking for a little help expanding an established business into a new market, this friendly guide helps you get the financing you need to realize your dreams. Youll discover how to:Tap personal sources of financing, as well as family and friendsApproach customers and vendors for financingHook up with commercial lendersFind angel investors Get an SBA loanRaise cash through private equity offeringsWoo and win investment bankers and venture capitalistsVenture capital guru, Joseph Bartlett explains in plain English the capital-raising strategies and techniques used by some of todays most successful businesses, including tried-and-true methods for:Assessing your financial needs and creating a solid financial planResearching sources of financing and making first contactFinding, contacting, and convincing angelsGetting your customers to finance your companyUnderstanding and exploiting matching servicesExploring commercial banks, savings institutions, credit unions, finance companies, and the SBAQualifying for a loanWorking with placement agentsRaising cash through IPOs and mergersFrom raising seed capital and funds for expansion to IPOs and acquisitions, Raising Capital For Dummies shows you how to get the money you need to survive and thrive in todays winner-take-all marketplace.

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Raising Capital For Dummies by Joseph W Bartlett and Peter Economy - photo 1
Raising Capital For Dummies

by Joseph W. Bartlett and Peter Economy

Raising Capital For Dummies Published by Wiley Publishing Inc 111 River St - photo 2

Raising Capital For Dummies

Published by
Wiley Publishing, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2002 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-750-4744. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4447, or e-mail permcoordinator@wiley.com

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy way, Dummies.com and related trade dress are trademarks or registered trademarks of Wiley Publishing, Inc., in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or to obtain technical support, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

Library of Congress Control Number: 2001092063

ISBN: 0-7645-5353-4

Printed in the United States of America

10 9 8 7 6 5 4 3

1B/RX/QX/QS/IN

Picture 3

About the Authors

Joseph Bartlett: Mr. Bartlett is a partner at the New York law firm of Morrison & Foerster, LLP. He is an adjunct professor at New York University School of Law and an expert in (among other things) venture capital. He has published numerous articles and books, including three textbooks about venture capital: Fundamentals of Venture Capital, (Aspen, 2000); Equity Finance: Venture Capital, Buyouts, Restructurings and Reorganizations, (Aspen 1995, Supps. 1996-1999); Corporate Restructurings: Reorganizations and Buyouts, (Wiley 1991; Supps. 1992, 1993); Venture Capital: Law, Business Strategies and Investment Planning, (Wiley 1989; Supps. 1990-1994). He also authored The Law Business: A Tired Monopoly (Rothman, 1982).

A former undersecretary of commerce, law clerk to Chief Justice Earl Warren and president of the Boston Bar Association, Mr. Bartlett graduated from Stanford Law School, where he was president of the Law Review. Hes been an acting professor of law at Stanford and an instructor in law at Boston University Law School. Hes been profiled in trade publications as one of the leading practitioners in venture capital nationwide and served as counsel, director, and shareholder, with a number of development-stage companies during his 35 years in the venture capital business. Mr. Bartlett is a member of the Council on Foreign Relations, the board of trustees and executive committee of Montefiore Medical Center, and director of Simon Holdings. Mr. Bartlett is admitted to the bar in New York, Massachusetts, and Washington, D.C. (www.vcexperts.com)

Peter Economy: Mr. Economy is associate editor of the Drucker Foundations award-winning magazine, Leader to Leader, and coauthor of The Complete MBA For Dummies with Kathleen Allen, Home-Based Business For Dummies with Paul and Sarah Edwards, Managing For Dummies and Consulting For Dummies with Bob Nelson, Leadership Ensemble: Lessons in Collaborative Management from the Worlds Only Conductorless Orchestra, with Harvey Seifter, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs with Greg Dees and Jed Emerson, and At the Helm: Business Lessons for Navigating Rough Waters with Peter Isler (coauthor of Sailing For Dummies). Peter combines his writing experience with more than 15 years of hands-on management experience. He received his bachelors degree in economics from Stanford University and is pursuing his MBA at the Edinburgh Business School. (www.petereconomy.com)

Dedication

To the intrepid entrepreneurs and businesspeople everywhere who take risks and drive our economy to new heights.

Acknowledgments

Wed like to give our sincere thanks and appreciation to our talented publishing team at Wiley, particularly Mark Butler, Marcia Johnson, Pam Mourouzis, and E. Neil Johnson. Wed also like to thank Pat Boyce, the people at VC Experts, including Ross Barrett, Rich Chinitz and Umut Kolcuoglu, for their help in putting these materials together, Jeffrey Marcus, Bruce Elwood Johnson, Mark Joachim, and Joes partners and associates at Morrison & Foerster for their technical expertise and contributions, and a very specific and heartfelt thanks to Joes special assistant, Joan Taylor, for her help in organizing the material.

A special thanks to John Hempill, partner in the Morrison & Foerster, New York office, specializing in corporate finance transactions, for his excellent comments on Chapters 10 and 15. Mr. Hempill has been counsel to issuers, underwriters, and selling shareholders in public offerings, including initial public offerings of new media and Internet-related companies. Mr. Hempill has experience in acquisitions for public and private companies in a variety of industries.

Publishers Acknowledgments

Were proud of this book; please send us your comments through our Dummies Online Registration Form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Media Development

Project Editor: Marcia L. Johnson

Senior Acquisitions Editor: Mark Butler

Copy Editor:

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