Jo Muirhead - The Entrepreneurial Clinician: Changing Health Care from the Inside Out

Copyright 2018 by Jo Muirhead

jomuirhead.com

purpleco.com.au

ISBN: 978-1-925846-68-3 (ebook edition)

Published by Vivid Publishing

P.O. Box 948, Fremantle Western Australia 6959

www.vividpublishing.com.au

Book coaching and editing by Kelly Irving

kellyirving.com

Cover design by Ellie Schroeder

ellieschroeder.com

The rights of Jo Muirhead to be identified as the Author of this Work have been asserted by her in accordance with the Copyright, Designs and Patents Act 1988 .

All rights reserved. No part of this publication may be reproduced, transmitted, in any form or by any means without the prior written permission of the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.

Note from the author

All the stories and anecdotes told in this book are based on real people, mostly clients of mine. However, names and other details have been changed to protect privacy. The interview transcriptions at the end of each chapter have been reproduced with the kind permission of the interviewees.

PRAISE FOR
THE ENTREPRENEURIAL CLINICIAN

This book is a must-read for any health professional starting a private practice or struggling to build one. In nearly 20 years of helping professionals make the shift in mindset from clinician to a clinician-entrepreneur, Ive seen the same mistakes made over and over, leading to exhaustion and disillusionment. Jo shows health professionals how to embrace entrepreneurship while providing high-quality services, making a decent income, and having a healthy and balanced life. Well done, Jo!

Juliet Austin, M.A.

Marketing consultant and copywriter

Part practical advice, part inspiration and part kick in the butt, The Entrepreneurial Clinician provides the foundation we all need to run a successful private practice. The stories and insight apply to both experienced entrepreneurs and those starting out.

Maelisa Hall, PsyD

ENFP, psychologist, podcaster, creator

This book is a fantastic reminder to clinicians to practise what we preach! As a collective of giving people interested in helping our clients and patients to live their best life, it can be easy to forget about living our own. The Entrepreneurial Clinician will show you how to put your best foot forward in business, health and life and focus on the things that really matter.

Angela Lockwood

Occupational therapist, author, speaker

As an allied health professional, I can say that the word entrepreneurial is not one you would naturally associate with clinicians. Somewhere in our training we are taught a mindset that counters the qualities an entrepreneur needs. But Jo shows us not only why clinicians need to think entrepreneurially, but also gives us a blueprint on how to do it. Having lived and breathed this approach herself, she makes what may seem daunting become entirely possible. Along the way, she interviews other impressive experts in the field. This is a must read for any clinician who seeks the autonomy, purpose and ownership of their own entrepreneurial journey. And lets face it for the sake of allied healths future we need more people armed with the necessary resources to take this journey.

Weh Yeoh

Founder OIC Cambodia and Umbo

Jo has provided an elegant structure that reconnects healthcare practitioners with their purpose. The Entrepreneurial Clinician provides you with an original and doable blueprint for being your best and bringing your best each and every day. So you can fall back in love with the work you do and who you do it for. If you have lost sight of why you became a healthcare practitioner then this book will reignite your passion and re-set your course.

Claire Edwards

Founder The Business of Health and b.school

I have always been impressed with Jos coaching style and knowledge in developing the entrepreneurial clinician. Her new book is to me a guide the beacon that points the entrepreneurial clinician to deeper, more self-reflective journey towards maintaining a successful business. In this book Jo thoughtfully drives the idea that all clinicians who venture into the world of entrepreneurship, to know their worth, exercise professional boundaries, and move into their professional brand message. As a therapist who owns several businesses, I understand what it takes to be the entrepreneurial clinician, and with this book, I believe Jo has nailed it.

Ernesto Segismundo Jr. M.S. LMFT

Adjunct Professor Hope International University

As I read and re-read the pages of The Entrepreneurial Clinician I could see the many facets of my own work that has become Craigs Table. The need to reach out learn more and to dig deep inside ourselves to fill the gaps and (sometimes) chasms we see each day, to serve our clients whilst at the same time remaining on course to serve ourselves not for the faint of heart or weak of knee.

The Entrepreneurial Clinician will have you zeroing in on why and what and when (the how always tags along) this journey you are on keeps you going. My suggestion to each of you learn, read and reread The Entrepreneurial Clinician often. Lean on the wisdoms that each page has to offer. Plant the seeds of the morrow knowing that you can return to The Entrepreneurial Clinician as oft as is needed.

It matters not which section of the allied health industry or not for profit you are from, The Entrepreneurial Clinician holds insights for each of you.

Rosemary McKenzie-Ferguson

Social worker, founder Craigs Table, Bags of Love and Work Injured Resource Connection

I connected with so much that was written in this book. I wish I had read it when I first started out in private practice as a medical doctor.

Being an entrepreneur is the most creative and satisfying way to thrive as a clinician. It is a mindset that can be taught. You just need to give yourself the permission to own it!. Jo shows you how.

My favourite chapter was number four. We should ask ourselves, is this patient the right fit for me ? Will they bring out the best clinician in me?

Its okay to say NO to people! When you do this, you will say YES more often :)

This is one book I recommend all health care professionals read!

Dr Natasha Andreadis

Fertility specialist, gynaecologist, reproductive endocrinologist, clinical lecturer University of Sydney

ABOUT THE AUTHOR

Jo Muirhead is passionate about helping people.

As an engaging speaker, coach and mentor, she empowers health professionals to take control of their own lives and build successful, sustainable and profitable practices. After all, how can you look after someone else if youre not taking care of yourself first?

A rehabilitation counsellor with over 20 years experience, she is also the founder of PurpleCo ( the Purpose for People Company), where she helps people reclaim their lives and return to work following injury, illness and trauma.

Jo started PurpleCo after becoming fed up with poor service provision for some of the most forgotten people in our communities. She has remained faithful to her vision to ensure that people come before paper and is a sought-after mentor, coach, speaker and trainer both in Australian and overseas.

As someone who lives and breathes what she teaches others, Jo has undergone a lot of trial and error to create a career and business that now works for her, not against her.