Steve Anderson - The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

Having served as a behind the scenes executive for most of my career, so much of what Steve Anderson has uncovered about Jeff Bezos and Amazon reminds me of the legacy of Walt Disney. Walt had a vision and made it happen; Jeff had a vision and made it happen; and you too can make your vision happenand make it happen faster and easier when using the principles Steve has laid out in The Bezos Letters . I think theres quite of bit of magic in this book! Great job, Steve!

Lee Cockerell
Former Executive Vice President of Operations, WALT DISNEY WORLD Resort
Bestselling Author of Creating Magic: Common Sense Leadership Strategies from a Life at Disney

I was just recently in Europe, and I woke up in the middle of the night because of the time difference. I grabbed my iPad and started reading The Bezos Letters . I could not put it down. I envision this becoming a college textbook! A roadmap that all young people need to embrace; there are many insights and nuggets for all ages! Well done, Steve. Ill be recommending this book for a long time.

Jim Hackbarth
President and CEO, Assurex Global

Its easy to think successful businesses have secrets that are protected from the rest of us. But here Steve Anderson has taken the publicly shared Letters to Shareholders and extracted the core principles for all of us to see. There is no Wizard hiding behind a curtain; Jeff Bezos reveals his thinking and strategy from the very beginning of Amazon to the present. If you ever wanted one manual for building and growing your business, this is it.

Dan Miller
New York Times Bestselling Author of 48 Days to the Work You Love

In a world filled with success hype, this book shines with credibility and authenticity. Each of these letters contains principles that are the result of years of courageous testing, lessons learned through failure, and discoveries that have led to what Amazon is today. If you are growing a business, this is your operations manual. It should be reviewed over and over. If youre not growing a business, these 14 practical principles are the foundation for being the best at whatever you want to be. This is a book I will be giving to my friends.

Ken Davis
Bestselling Author of Fully Alive

As Steve Anderson astutely identifies, Jeff Bezos intentionally embraces experimentation to help him figure out fast what to say Yes to and what to say No to. Such testing can help anyone focus on what really matters. Simply put: The Bezos Letters is essential reading.

Greg McKeown
New York Times Bestselling Author of Essentialism: The Disciplined Pursuit of Less

My daddy used to say, When things are going bad, when your back is against it, you make better decisions because you dont have choices. Its when things are going good that you mess things up because you have too many choices. Steve Andersons analysis and understanding of the Bezos / Amazon use of successful failure gives lie to this saying. Steve shows how Amazon consistently makes great decisions when things are going well even though they are in the enviable position of having an almost endless number of choices. Fantastic book. Fantastic analysis.

Duke Williams
Founder, Simply Easier Payments, Inc.

Anderson takes what is hidden in plain sight, distills down the most important and consistent patterns of Amazon, and shares them in The Bezos Letters . The research of each of these letters has led to not just informative stories about the company, although interesting, but highly effective principles that caused such massive growth of Amazon. A fascinating read filled with insights to become like AmazonAgile, Fast, and Great.

Stephen Roney
Co-Founder and CEO, Roney Innovation (a top 5% Amazon seller)

Whether youre a multibillion-dollar tech giant or a small, family-run company, in todays business landscape, staying where you are is falling behind. With The Bezos Letters , Steve Anderson offers his own special brand of insight into how Amazon has kept moving forward to become one of the defining business success stories in modern history. Steves examination of Amazons core principles is practical, enthralling, and essential for anyonepersonally or professionallyand especially the entrepreneur who aspires to seize new opportunities and climb to new heights.

Amy Zupon
CEO, Vertafore

What if Jeff Bezos simply handed you the formula to Amazons stratospheric growth so you could do the same? He did, in his shareholder letters. In this remarkable book, Steve Anderson decrypts the 14 Growth Principles you can use to have your own Amazon-ing success!

Mike Michalowicz
Bestselling Author of Profit First and Clockwork

In The Bezos Letters , Steve Anderson gives us a deep look into the mind and machinations of the most successful businessperson in history. Using the 14 Growth Principles that Steve identifies from Bezos Letters to Shareholders, anyone can simplify and streamline explosive business growth.

Chris Tuff
USA Today Bestselling Author of The Millennial Whisperer

Are you a risk taker? I confess at times Ive held back wondering, What if? Thats why I love Andersons approach. He takes the scary out of risk by giving us a plan and a parachute by looking at the ways Jeff Bezos has grown from taking risks, even when the what ifs may have held him back. So, if the risk doesnt bring about change we expected, it may shine a brighter light on better possibilities: whether its for building a business, expanding an outreach, or enhancing a life. This book is full of rewards for those willing to dream a bigger story.

Patsy Clairmont
Creativity Coach
Bestselling Author of You Are More Than You Know

Why is growing a business so complicated when there are proven strategies right in front of us? Steve Andersons intelligent, concise, and incredibly well-researched book examines the principles of business successstraight from the most effective risk-taker of our time. If you want to make smarter decisions and earn more money, get your copy of The Bezos Letters and start reading. I couldnt put it down.

Janet Switzer
New York Times Bestselling Coauthor with Jack Canfield
The Success Principles: How to Get from Where You Are to Where You Want to Be

In this informative and engaging work, Steve Anderson takes us on a fascinating journey through CEO Jeff Bezos letters to uncover the principles and practices that made possible Amazons meteoric rise from online bookseller to corporate juggernaut. A must read!

Ian Morgan Cron
Bestselling Author of The Road Back to You

As a direct response marketer for almost forty years, I know how vitally important it is to add value in all we offer, and Amazon has been at the forefront of adding value since Bezos first opened his online bookstore in the 90s. Now, Steve Anderson has added immeasurable value for all of us by uncovering what has made Amazon so successful through the 14 Growth Principles.

I believe what is revealed in The Bezos Letters truly has the potential to change the world for the better. Thank you, Steve. What a gift!

Brian Kurtz
Titans Marketing
Former Business Builder at Boardroom Inc.
Bestselling Author of Overdeliver

Your Business World is a 3D Movie. Now Youll Have the ONLY Pair of Glasses to See All its Opportunities Few business books set your mind thinking on a whole new trajectory and far-heightened strata of whats really possible. Nor do many authors provide clear-cut interpretation and penetrating actionable analysis of how a true business-building genius actually sees the future and manifests command and control of all that it makes possible.

Steve Anderson has taken the rare (yet disarmingly obvious) path of analyzing, deeply interpreting, and then painstakingly analogizing each one of Jeff Bezos annual shareholder letters. Hes figured out the universal code of business hyper-growth that Bezos clearly teaches anyone in business how to master, if they see them.