Nick Westergaard - Brand Now: How to Stand Out in a Crowded, Distracted World

A masterpiece of practical advice. This is the real-world playbook weve been waiting for.

MARK SCHAEFER , author of The Content Code and Known

Whether youre running a startup or a Fortune 500 company, your brand is often your most valuable asset. Yet breaking through is harder than ever in this noisy, distracted world. Nick Westergaard shows you exactly how to establish the reputation you want, for your company or yourself.

DORIE CLARK , author of Stand Out and Reinventing You, and adjunct professor at Duke Universitys Fuqua School of Business

Brand Now is an effective guide for building a brand regardless of size, while incorporating a formula for standing out in a competitive and distracted digital world.

STEVE LACROIX , Executive Vice President & Chief Marketing Officer, Minnesota Vikings

In todays raucous digital environment, it is increasingly difficult for brands to stand out and remain relevant. In Brand Now, Nick Westergaard offers a sensible framework and practical set of tools to help marketers build brands that move from person to person, platform to platform, and community to community.

ANDY CUNNINGHAM , author of Get to Aha!, founder and CEO of Cunningham Collective, member of Apples original Macintosh launch team

Most people think of logos and colors when considering brand. But Nick shows us there are so many more building blocks that contribute to our customers sense of our brand: online, offline, music, even scent. In an engaging style, he helps you choose the right branding tools so you align with your marketplace and grow your business.

DAVID MEERMAN SCOTT , marketing strategist, entrepreneur, and bestselling author of ten books, including The New Rules of Marketing and PR

With Brand Now, Westergaard provides the systematic approach that every modern brand builder needs to stand out in our distracted, digital world.

JEFF ROSENBLUM , author of Friction and director of The Naked Brand

Nick Westergaard has always been quick to break down the essential touchpoints in marketing and branding. In Brand Now, he takes us through what it means to be a brand todaythen provides actionable ways to align your brand with todays moments and experiences. This book works at both the top and bottom of the sales funnel.

PATRICK HANLON , author of Primal Branding and The Social Code

Wow! Nicks kickass advice on brand-building is spot on. I found my head shaking an emphatic Yes! as I read through each easily digestible nugget of advice.

SUZY BATIZ , CEO and founder of Poo~Pourri, author of The Woo of Poo

Brand Now is the blueprint every business leader needs for building a brand in todays complex, cluttered, and competitive environment. Its an immensely practical and easy-to-read resource that I highly recommend.

DENISE LEE YOHN , author of What Great Brands Do and Fusion

A surprising few have tackled the task of redefining what it means to build a brand in a digitally driven age and Westergaard has done it like no one else. Brand Now is not an intellectual exercise; its a straightforward guide for marketers big and small.

ANDREW M. DAVIS , bestselling author of Brandscaping and Town Inc.

The concept of branding is, perhaps, one of the most confusing and misunderstood practices in marketing strategy. In Brand Now, not only does Nick demystify the art and science of branding, and set us all straight; he does so while simultaneously clearing the road for the new, modern brand strategy. Brand Now is, quite simply, the twenty-first century guidebook every marketer needs.

ROBERT ROSE , author of Killing Marketing, Chief Strategy Officer, The Content Advisory

It doesnt matter if you are with a multinational conglomerate or a one-person shop in a garageguess what? Youve got a brand. Nick has given us a very practical primer on the components of a brand, and a handy toolbox of resources any brand can make use of. A brand is the sum total of each interaction between company and customerand Nicks process will help you maximize every one of those interactions to create a compelling, lasting brand that stands for something.

TOM WEBSTER , Vice President, Strategy and Marketing, Edison Research

For years, Ive believed the future of business is marketing with people and not at them. That future is here and so is your roadmap on how to navigate branding today. Brand Now is the perfect guide to telling your story and connecting with people in a meaningful way.

JOHN MICHAEL MORGAN , author of Brand Against the Machine

A good majority of business books arent terribly effective because there is a lot of navel gazing and theory thrown around without any practical experience. Thats not the case with Brand Now. Nick Westergaard has made branding for any size business approachable and exciting. If youre just starting out or you have been in business for years, Brand Now will help you build a brand, both online and off.

GINI DIETRICH , founder and CEO of Arment Dietrich, and author of Spin Sucks

Buying behavior has completely changed over the past 20 years. Unfortunately, most companies have not. Brand Now will help you catch up quickly... and guide you through the forest. Its both practical and fun. Enjoy!

JOE PULIZZI , author of bestselling marketing books, including Killing Marketing and Content Inc., and founder, Content Marketing Institute

Brand Now shakes off your old views of what matters to a companys brand and gives you a framework and tools to work across the channels where youll be seen and experienced. Get into this Nick Westergaard wizardry now and sharpen up that brand of yours.

CHRIS BROGAN , CEO, Owner Media Group

You might take branding for grantedits just there because its always been there. Well, Nick reminds us that branding is difficult and is getting only more complex in the digital age. Lucky youyoure now holding the key to unlocking the future of branding.

SCOTT MONTY , CEO, Brain+Trust Partners

If there is one thing that every business or organization has in common, its that we want to stand out. We want the world to notice us and ultimately trust us. And with this tremendous read by Nick Westergaard, your business, regardless of shape or size, can do just that. He gives the framework. He gives the exercises. Its all here. For anyone willing to do the work to truly build their brand in an ultra-distracted world, I highly recommend Brand Now.

MARCUS SHERIDAN , author of They Ask, You Answer

In this incredibly useful guide to building a brand in a constantly shifting landscape, Nick Westergaard takes the approach of focusing on frameworks rather than rigid rules. His book helps organizations of any sizefrom entrepreneurs to multinational companiesfind stability and brand strength by concentrating on core principles that never change even as the technologies and channels do.

TAMSEN WEBSTER , CEO and Chief Message Strategist, The Red Thread

We live in a world with a sub-three-second attention span. Want to matter? Want to be heard? Then your brand needs to be top of mind, all the time. How to make sure it is? Read this book.

PETER SHANKMAN , author of Faster Than Normal

For brands, digital changes everythingbut 99 percent of marketing teams are still playing yesterdays game. With the