David Fishof - Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

PRAISE FOR
ROCK YOUR BUSINESS

David Fishof has the same relationship with music as Barnum & Bailey had with the circus: He loves it! Hes always been passionate about getting ordinary people involved in making it. From his early support of VH1 Save the Music, an organization dedicated to keeping music in schools, to Rock n Roll Fantasy Camp, hes always thinking about bringing it on home to the people who want to make it. Rock Your Business has the answers to becoming the entrepreneurial rock star you were meant to be.

Roger Daltrey, CBE; The Who

Full of case studies and examples that are valuable and also entertaining, Rock Your Business is a book you not only should read but one that you will want to read.

David Eilenberg, SVP, Development & Current Programming, One Three Media, a Hearst/Mark Burnett company

David Fishof has produced some of the largest music tours, represented some of the most famous acts and athletes in the world, and created the well-known Rock n Roll Fantasy Camp. In Rock Your Business, he shows you how you can use the tools that make rock stars household names to launch your own vision.

Bob Pittman, CEO, Clear Channel Communications

In Rock Your Business, David Fishof shows you exactly why the most innovative entities are also the worlds biggest rock stars and how you can achieve that same status as an entrepreneur.

Sammy Hagar, Rock and Roll Hall of Fame Inductee; Founder, Cabo Wabo Cantina and Cabo Wabo Tequila; Bestselling Author

If you have an idea you want to get off the ground, read this book immediately!

Vince Neil, Mtley Cre

When I first began working with David Fishof in 1980, I noticed right away that he was the king of taking ideas from the music world and relating them to the sports world and vice versa. Applying what he has learned in the music business to the business world just makes sense. Fishofs book will help any professional take an intangible concept and turn it into a concrete success.

Phil Simms, Lead NFL Analyst for CBS; Former New York Giants Quarterback

While most authors can only espouse philosophies that work in theory, David Fishof has actually implemented every piece of advice in Rock Your Business to become one of the standouts in his field and can help you do the same.

John Bello, Founder, SoBe Beverages

With the help of a few famous friends, David Fishof gives you the tools to launch your vision, expand your business, increase your profits, and live your dreams. Take advantage.

Bernt Bodal, CEO, American Seafoods Group; Featured on Undercover Boss

David Fishof is a pure example of the spirit of the entrepreneur. After almost becoming my first manager, I knew that I wanted David as a friend for life. I have been amazed at how he has allowed each chapter in his life to inspire the next. Where he is now is a great American success story that he so generously shares with all of us in this book. As a beginner drummer, I had the pleasure of realizing one of my all-time fantasies when I played a gig at the Whiskey. Who said it? Its a long way to the top if you want to rock and roll! David Fishof can guide you there.

Scott Hamilton, Olympic Gold Medalist

Ive said it before, and Ill continue to say it, when it comes to business and the Rock n Roll Fantasy Camp, David Fishof is a genius! He took his vision and created a way to make dreams come true for so many. This book really digs deep into his mind and besides a great entertainment read, he shares many helpful tips on how you can develop your ideas and turn them into profit-making business deals. A must read for anyone wanting to be involved in not only the music business but a positive, self-improved life as well!

Billy Amendola, Associate Editor, Modern Drummer magazine

Passion, inspiration, street smarts, cultural savvy, and raw unfettered guts have always been the main drivers of rock-and-roll success stories. David Fishof has all of those qualities, as well as an almost magical ability to make things happen. So you can take the safe path and fall in step with the bazillions of other suits who are reading the same business treatises as everyone else, or you can embrace some cagey rock and roll attitude and MAKE YOUR BONES like a superstar.

Michael Molenda, Editor-in-Chief, Guitar Player magazine

PRAISE FOR
ROCK N ROLL FANTASY CAMP

Live your dreams at Rock n Roll Fantasy Camp.

Slash, Guns N Roses

David Fishof has been able to bring giants of the music world together and help make peoples dreams of creativity come true for that moment in timea life-changing experience and what a rush! A brilliant move on David Fishofs behalf.

Lita Ford, former member of The Runaways

I would recommend this training experience to any industrial or service industry executive as a way to promote team building within your organization.

Lorenzo Simonelli, President & CEO, GE Transportation

I am still spinning from the experience of the Rock n Roll Fantasy Camp from the past few days. The guys in my now-defunct band wont talk to me, and I dont care because I have lived the dream.

Don Weintraub, Director of Sales & Marketing, Rancho de los Caballeros

Sometimes when you have a fantastic experience with an individual, you just cant wait to tell others. Such is the case with David Fishof of the Rock n Roll Fantasy Camp.... Davids professionalism and attention to detailnot to mention his amazing talentmade the Rock n Roll Fantasy Camp something none of us will soon forget...

Paul J. Caine, EVP & Chief Revenue Officer, Time Inc.

Rock n Roll Fantasy Camp offers a great time and inspires people with a vibe.

Jack Bruce, Rock and Roll Hall of Fame Inductee, Cream

Were gonna rock your world.

Simon Kirke, Bad Company

Rock n Roll Fantasy Camp is a way for me to get in touch with and thank a lot of people who have bestowed this huge honor on me.

Paul Stanley, KISS

David Fishof is perfect for his job because he has indisputable respect in the industry, plus a booming personality that makes him a natural camp counselor.

Gerry Gittelson, Syndicated Columnist, SledgeMetal.com

ROCK YOUR

BUSINESS

ROCK YOUR

BUSINESS

WHAT YOU AND
YOUR COMPANY
CAN LEARN FROM
THE BUSINESS OF
ROCK AND ROLL

DAVID FISHOF
WITH MICHAEL LEVIN

BenBella Books, Inc.
Dallas, Texas

This book is designed to provide accurate and authoritative information about business principles. Neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The author and publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.

Copyright 2012 by David Fishof

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

Forbes article used with permission.

BenBella Books, Inc.

10300 N. Central Expressway

Suite #400

Dallas, TX 75231

www.benbellabooks.com

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