Burke Franklin - Business Black Belt: Develop Your Strength, Flexibility, and Agility to Run Your Company

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Table of Contents

Business Black Belt is a fascinating account of hundreds of business situations and how one might approach them. I found nuggets on every page. The chapters are short and filled with poignant examples.

Roger McManus, publisher, NC Entrepreneur magazine

Open this book to any section and youll find something interesting, amusing, applicable, usable, and profitable.

Judith F. Smith, interior designer, Santa Barbara, Calif.

An approach to common-sense management that most smart people miss.

P.C. Brenner, independent publisher

Finally, some great business ideas that are much more than just what to dohe actually explains how to do them.

Bill Hayes, president, Automatic Rain (an irrigation company), Menlo Park, Calif.

If you re looking for practical tips and tricks you should know and use on a day-to-day basis, theyre in here!

Larry Moore, Larrys Auto Works, Mountain View, Calif.

Once I started reading Business Black Belt, I couldnt put this unique book down. It is a compendium of information, anecdotes, and lessons that can be easily and immediately applied to transform effort into success. A one-of-a-kind book by a businessman who has been there and can show you how to get there.

Joe Kolezynski, executive director, Professional Golfers College, Windermere, Fla.

Ive never met Burke but I am huge fan of his products and his company. In my various roles as a VP of marketing at a $400M company, as an independent consultant, and as an entrepreneur, I have used several JIAN tools. In sharp contrast to cookie-cutter, turnkey packages that promise much and deliver little, JIANs tools are clean, powerful, and effective. Based on applications you already know how to useand tailored to specific issuesthey enable you to ground your mission in reality while enabling your creativity to run free. I strongly recommend this mans company and products.

Carl D. Melville, Chicago, III.

DEDICATION

Dedicated to my grand father, Mason Franklin, WWI balloon pilot and founder of TubeSale, who taught me what really worked in life and business at the same time he was teaching me good manners.

ACKNOWLEDGMENTS

Shelley Beban, our VP of finance at JIAN, for building our finance department, taking on tough projects, and keeping me informed on more than financial matters.

Lindon Crow & Rick Itzkowich, who run a seminar operation called Productive Learning & Leisure, in which they take busy executives river rafting, skiing, golfing, scuba diving, and mountain biking. They weave a variety of compelling lessons into these fun workshops where you can learn much about your thinking and behavior as it applies to your life and business. Call them at (800) 717-1817, or contact them at www.productiveleisure.com.

Virginia Franklin, my grandmother, who financed my early business ventures. Be very careful when you raise money through relativesthey always remember, and you have to face them during the holidays. Nevertheless, she has always been my biggest supporter.

Wilfred T. Grenfell, my Ancient History teacher at Woodberry Forest School in Virginia. He was a fanatic for dates, facts, figures, names, proof, and all-around writing that someone could believe. He ruthlessly graded papers looking for content and quality. I hated him. Its too bad there arent more teachers like him around, because Ill never forget what he taught me about writing good reports. Its much of the magic in JIAN software today.

Barbara King, who made more red marks in this book than anyone. I thank her for her pointed questions and blunt commentsshe made sure that I explained myself clearly and didnt make an ass of myself in the process.

Paul Larson, founder of the Summit Organization. What makes you unique is realizing how much like everyone else you are. He didnt care how smart you were, what you looked like, how much potential you had, or about any of your excuses for not succeedinghe expected you to produce results. He wrote some tremendous workshops that got me out of my own way.

Soojin Lee, my Tae Kwon Do instructor for six years, who taught me from white belt through second-degree black belt. As he would say, Get in there, be first, and use combinations. Even if they hit you, make em pay for it. Our school won a lot of tournaments so I know he taught us well.

Darshan Mayginnes of Essence Partners, for his incredible ability to be mellow at all times and for his teaching and guidance in ways to make things easy.

Pat Napoles has edited and desktop-published my stuff for years. She understands my good intent regardless of what I actually write or say. She makes all the changes on short notice when I change my mind. I know Im not paying her enough, but she still takes great care of me. Id marry her if she were available.

Neal Novotny, our VP of Research & Planning at JIAN, for always being the stable team player. He has the cojones to confront me when he thinks Im out of my mind, and usually has a good reason. Id want to play rugby on his team and not against him.

Alicia Parnell, originally my assistant at JIAN and then our Media Relations Manager, for her constant and patient counsel when it comes to people matters and for talking to reporters, writers, and editors to make sure the story is straight.

Ed Pera, a director at JIAN, for his adult supervision in financial matters and for being there to provide a second opinion regarding our employees performance, and for seeing the invisible in the financial and retail machine.

Erik Pitelka, my assistant, who picked up the ball on this book, put in all the changes, made the arrangements for publishing it, and made sure everything was right.

Alison Kaye Rhodes sat for hours as I explained on tape everything I wanted to say and then transcribed the whole thing. She asked a lot of great questions from a beginners mind to make sure that I didnt make any statements that only I could understand.

David Shohfi, our VP of sales at JIAN, for his attention to managing people, and his demonstration of focus, organization, and making sure that our software is available everywhere on earth.

Judy and Julian Smith, my parents, who read this book on their ski vacation and provided editing wisdom that made a lot of sense and kept me from pissing off a few people.

Susan Snowe of Essence Partners for her constant observation and accurate comments on my behavior because she wants me to succeed beyond my wildest expectations.

Jerry and Valerie Starr at Apple Computer for loaning me their Macintosh computer so I could launch JIAN.

John Wade of Gung Ho(www.gung-ho.com),

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